A data profile of the people who buy, follow and care about Fragrances in United Kingdom — modelled from more than twelve digital signal sources. Fragrances has an estimated audience of 15,565,817 people in United Kingdom.
The average Fragrances fan in United Kingdom is 43.8 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Matalan, Superdrug, Debenhams, with strongest over-indexing on Matalan (1.87× the country average).
Demographically, the Fragrances audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Design Affinity, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Fragrances fan in United Kingdom is more female, around 43.8 years old, with strong Design Affinity tendencies and a notable affinity for Matalan.
The key figures that characterise the Fragrances profile in United Kingdom.
72.0% are female, 28.0% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 72.0% |
| Male | 28.0% |
| Average age | 43.8 |
| Estimated audience size | 15,565,817 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 31% |
of the worldwide Fragrances audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 15.2% |
| Brazil | 5.4% |
| Italy | 5.2% |
Where the Fragrances audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~1M | 1.47× | |
| 02 | Yorkshire and the Humber | ~1.5M | 1.40× | |
| 03 | Wales | ~1M | 1.20× | |
| 04 | England | ~12M | 1.06× | |
| 05 | North East | ~600K | 1.05× | |
| 06 | South East | ~2M | 0.99× | |
| 07 | Scotland | ~1.5M | 0.93× | |
| 08 | East Midlands | ~1M | 0.88× | |
| 09 | East of England | ~1M | 0.85× | |
| 10 | South West | ~1M | 0.85× | |
| 11 | Northern Ireland | ~400K | 0.84× | |
| 12 | North West | ~900K | 0.56× |
The strongest cross-interests of the Fragrances audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | J. D. Williams | Shopping | 2.05× | ||
| 02 | The White Company | Literature | 1.96× | ||
| 03 | Debenhams | Fashion & Accessoires | 1.91× | ||
| 04 | Matalan | Shopping | 1.87× | ||
| 05 | Superdrug | Shopping | 1.83× | ||
| 06 | Moisturizer | Home & Garden | 1.81× | ||
| 07 | Boots UK | Shopping | 1.76× | ||
| 08 | Skin care | Beauty & Wellness | 1.75× | ||
| 09 | Charlotte Tilbury | Beauty & Wellness | 1.71× | ||
| 10 | Blouse | Fashion & Accessoires | 1.70× | ||
| 11 | Facial | Beauty & Wellness | 1.70× | ||
| 12 | New Look | Fashion & Accessoires | 1.65× | ||
| 13 | Children's clothing | Fashion & Accessoires | 1.64× | ||
| 14 | Household goods | Home & Garden | 1.63× | ||
| 15 | Harrods | Shopping | 1.59× | ||
| 16 | Natural product | Food & Beverages | 1.59× | ||
| 17 | Personal care | Health | 1.55× | ||
| 18 | TK Maxx | Shopping | 1.54× | ||
| 19 | Skirt | Fashion & Accessoires | 1.52× | ||
| 20 | Hair care | Beauty & Wellness | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.26× | |
| Creativity | OPEN | 1.21× | |
| Tradition | CONSERVATISM | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.61× | |
| Risk Appetite | THRILL | 0.79× | |
| Need for Security | CONSERVATISM | 0.85× |
Fragrances has an estimated audience of 15,565,817 people in United Kingdom, concentrated in England and South East.
72.0% of Fragrances fans are female, 28.0% are male, with an average age of 43.8 years.
Fragrances fans show strongest brand affinity for Matalan (1.87×), Superdrug (1.83×), and Debenhams (1.91×) over the country average.
Fragrances fans in United Kingdom are most concentrated in England (reach ~12M), South East (reach ~2M), and Yorkshire and the Humber (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Fragrances itself, the audience over-indexes on Superdrug (1.83×), Debenhams (1.91×), Skin care (1.75×), and Harrods (1.59×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Fragrances. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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