Fragrances Audience in United Kingdom
Fragrances has an estimated audience of 15,565,817 people in United Kingdom. 72.0% are female, 28.0% are male, average age 43.8. Top regions: England, South East, Yorkshire and the Humber. Top brand affinities: Matalan, Superdrug, Debenhams, Skin care, Harrods.
The average Fragrances fan in United Kingdom is 43.8 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, Yorkshire and the Humber. Top brand affinities include Matalan, Superdrug, Debenhams, with strongest over-indexing on Matalan (1.87× the country average). Demographically, the Fragrances audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Indulgence, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Fragrances
Demographics of Fragrances fans
| Metric | Value |
|---|---|
| Female | 72.0% |
| Male | 28.0% |
| Average age | 43.8 |
| Estimated audience size | 15,565,817 |
Audience persona
The typical Fragrances fan in United Kingdom is more female, around 43.8 years old, with strong Indulgence tendencies and a notable affinity for Matalan.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 11,674,363 | 1.06× |
| South East | 2,076,224 | 0.99× |
| Yorkshire and the Humber | 1,768,078 | 1.41× |
| Scotland | 1,299,231 | 0.93× |
| East of England | 1,184,518 | 0.83× |
| Wales | 1,074,869 | 1.21× |
| South West | 1,071,922 | 0.84× |
| West Midlands | 992,908 | 1.49× |
| East Midlands | 946,585 | 0.86× |
| North West | 846,113 | 0.51× |
| North East | 643,080 | 1.06× |
| Northern Ireland | 386,640 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Matalan | 1.87× | Shopping |
| Superdrug | 1.83× | Shopping |
| Debenhams | 1.91× | Fashion & Accessoires |
| Skin care | 1.75× | Beauty & Wellness |
| Harrods | 1.59× | Shopping |
| Personal care | 1.55× | Health |
| Selfridges | 1.51× | Shopping |
| New Look | 1.65× | Fashion & Accessoires |
| TK Maxx | 1.54× | Shopping |
| Children's clothing | 1.64× | Fashion & Accessoires |
| Skirt | 1.52× | Fashion & Accessoires |
| Natural product | 1.59× | Food & Beverages |
| Moisturizer | 1.81× | Home & Garden |
| Hair care | 1.51× | Beauty & Wellness |
| J. D. Williams | 2.05× | Shopping |
| Blouse | 1.7× | Fashion & Accessoires |
| Charlotte Tilbury | 1.71× | Beauty & Wellness |
| Facial | 1.7× | Beauty & Wellness |
| Boots UK | 1.76× | Shopping |
| Household goods | 1.63× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.35 |
| Luxury Orientation | PREMIUM | 1.29 |
| Price Sensitivity | PREMIUM | 1.22 |
| Design Affinity | PREMIUM | 1.19 |
| Career Orientation | POWER | 1.12 |
| Creativity | OPEN | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.2% |
| Brazil | 5.4% |
| Italy | 5.2% |
See Fragrances audiences in other countries
More Fragrances audiences in United Kingdom
- Fragrance oil (907,025)
- Penhaligon's (882,722)
- Paco Rabanne (787,475)
- Eau de toilette (619,279)
- Acqua di Parma (473,775)
Frequently asked questions
How many fans does Fragrances have in United Kingdom?
Fragrances has an estimated audience of 15,565,817 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Fragrances fans?
72.0% of Fragrances fans are female, 28.0% are male, with an average age of 43.8 years.
Which brands do Fragrances fans like most?
Fragrances fans show strongest brand affinity for Matalan (1.87×), Superdrug (1.83×), and Debenhams (1.91×) over the country average.
Where do Fragrances fans live in United Kingdom?
Fragrances fans in United Kingdom are most concentrated in England (reach 11,674,363), South East (reach 2,076,224), and Yorkshire and the Humber (reach 1,768,078). These three regions account for the largest share of the active audience.
What other brands do Fragrances fans also like?
Beyond Fragrances itself, the audience over-indexes on Superdrug (1.83×), Debenhams (1.91×), Skin care (1.75×), and Harrods (1.59×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Fragrances. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.