Top 50 Fragrances in United Kingdom
This curated ranking covers the 50 largest fragrances in United Kingdom, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 77 fragrances tracked in United Kingdom, the 50 ranked here account for the largest measured audience reach. Fragrances, Fragrance oil and Penhaligon's lead the list with a combined estimated audience of 17,371,894 people. Across all 50 entries the average audience size is 510,274, and the largest, Fragrances, reaches around 15,565,817 people in United Kingdom. Audience size is the estimated number of unique people in United Kingdom who actively engage with each fragrances, derived from search demand signals. Rankings reflect search-behavior signals collected across United Kingdom and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Fragrances |
15,565,817 | 4.3% | Fragrances | Beauty & Wellness |
| 2 |  Fragrance oil |
907,024 | 2.7% | Fragrances | Beauty & Wellness |
| 3 |  Penhaligon's |
899,053 | 26.2% | Fragrances | Beauty & Wellness |
| 4 |  Paco Rabanne |
798,242 | 8.0% | Fragrances | Beauty & Wellness |
| 5 |  Eau de toilette |
619,278 | 4.6% | Fragrances | Beauty & Wellness |
| 6 |  Paris Hilton (fragrance) |
484,967 | 4.8% | Fragrances | Beauty & Wellness |
| 7 |  Acqua di Parma |
484,739 | 10.8% | Fragrances | Beauty & Wellness |
| 8 |  Parfum |
393,008 | 2.2% | Fragrances | Beauty & Wellness |
| 9 |  Dior Homme |
307,698 | 5.6% | Fragrances | Beauty & Wellness |
| 10 |  Perfumer |
292,514 | 2.3% | Fragrances | Beauty & Wellness |
| 11 |  Jo Malone London |
277,732 | 7.2% | Fragrances | Beauty & Wellness |
| 12 |  Maison Francis Kurkdjian |
265,743 | 9.0% | Fragrances | Beauty & Wellness |
| 13 |  Coco (perfume) |
253,565 | 2.3% | Fragrances | Beauty & Wellness |
| 14 |  Eau de Cologne |
230,318 | 5.9% | Fragrances | Beauty & Wellness |
| 15 |  Thierry Mugler |
225,855 | 8.9% | Fragrances | Beauty & Wellness |
| 16 |  Chanel No. 5 |
220,494 | 6.3% | Fragrances | Beauty & Wellness |
| 17 |  acqua di giò |
204,720 | 5.7% | Fragrances | Beauty & Wellness |
| 18 |  Curious (fragrance) |
171,486 | 6.0% | Fragrances | Beauty & Wellness |
| 19 |  Bleu de Chanel |
169,789 | 3.5% | Fragrances | Beauty & Wellness |
| 20 |  Forever (Mariah Carey fragrance) |
169,033 | 4.2% | Fragrances | Beauty & Wellness |
| 21 |  Fantasy (fragrance) |
164,695 | 2.0% | Fragrances | Beauty & Wellness |
| 22 |  Coco Mademoiselle |
159,525 | 11.8% | Fragrances | Beauty & Wellness |
| 23 |  Joy (perfume) |
159,117 | 3.3% | Fragrances | Beauty & Wellness |
| 24 |  Francis Kurkdjian |
146,073 | 9.2% | Fragrances | Beauty & Wellness |
| 25 |  Serge Lutens |
140,388 | 9.2% | Fragrances | Beauty & Wellness |
| 26 | J'Adore (fragrance) |
135,575 | 5.7% | Fragrances | Beauty & Wellness |
| 27 |  Believe (fragrance) |
129,381 | 5.5% | Fragrances | Beauty & Wellness |
| 28 |  Axe |
127,709 | 6.2% | Fragrances | Beauty & Wellness |
| 29 | Opium (perfume) |
119,685 | 20.8% | Fragrances | Beauty & Wellness |
| 30 |  Azzaro |
108,727 | 3.5% | Fragrances | Beauty & Wellness |
| 31 |  Davidoff Cool Water |
105,638 | 12.1% | Fragrances | Beauty & Wellness |
| 32 |  Clive Christian |
99,673 | 9.0% | Fragrances | Beauty & Wellness |
| 33 |  Light Blue (fragrance) |
95,006 | 4.0% | Fragrances | Beauty & Wellness |
| 34 |  Lalique |
82,228 | 9.6% | Fragrances | Beauty & Wellness |
| 35 |  L'Artisan Parfumeur |
70,801 | 8.9% | Fragrances | Beauty & Wellness |
| 36 |  Elixir (perfume) |
69,207 | 3.6% | Fragrances | Beauty & Wellness |
| 37 |  Cacharel |
67,761 | 5.3% | Fragrances | Beauty & Wellness |
| 38 |  DKNY Fragrances |
66,515 | 16.1% | Fragrances | Beauty & Wellness |
| 39 |  John Varvatos |
65,722 | 4.3% | Fragrances | Beauty & Wellness |
| 40 |  Ralph Lauren Fragrances |
63,878 | 57.4% | Fragrances | Beauty & Wellness |
| 41 |  Montale |
62,685 | 3.5% | Fragrances | Beauty & Wellness |
| 42 |  Initio Parfums |
53,102 | 9.6% | Fragrances | Beauty & Wellness |
| 43 | Black Star (fragrance) |
51,031 | 7.2% | Fragrances | Beauty & Wellness |
| 44 |  Shalimar (perfume) |
44,671 | 5.1% | Fragrances | Beauty & Wellness |
| 45 |  Narciso Rodriguez Parfums |
44,062 | 8.4% | Fragrances | Beauty & Wellness |
| 46 |  Ittar |
37,930 | 4.8% | Fragrances | Beauty & Wellness |
| 47 |  Roja |
26,969 | 1.1% | Fragrances | Beauty & Wellness |
| 48 |  Aramis |
26,728 | 1.7% | Fragrances | Beauty & Wellness |
| 49 |  L'eau d'Issey |
24,512 | 4.6% | Fragrances | Beauty & Wellness |
| 50 |  Jean Patou |
23,659 | 12.8% | Fragrances | Beauty & Wellness |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across United Kingdom and ranks each fragrances by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest fragrances in United Kingdom?
Fragrances currently leads with an estimated audience of 15,565,817 people in United Kingdom.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across United Kingdom. Lists below 5 entries are not published. See methodology for full details.