A data profile of the people who buy, follow and care about Fragrances in India — modelled from more than twelve digital signal sources. Fragrances has an estimated audience of 9,611,694 people in India.
The average Fragrances fan in India is 33.4 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, Gujarat.
Top brand affinities include Shalwar kameez, Party dress, Gown, with strongest over-indexing on Shalwar kameez (1.8× the country average).
Demographically, the Fragrances audience skews more male with an average age of 33.4, and over-indexes on personality traits such as Price Sensitivity, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Fragrances fan in India is more male, around 33.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Shalwar kameez.
The key figures that characterise the Fragrances profile in India.
40.0% are female, 60.0% are male, average age 33.4.
| Metric | Value |
|---|---|
| Female | 40.0% |
| Male | 60.0% |
| Average age | 33.4 |
| Estimated audience size | 9,611,694 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 32% | |
| 30-39 | 21% | |
| 40-49 | 12% | |
| 50+ | 8% |
of the worldwide Fragrances audience comes from India.
| Country | Share |
|---|---|
| United States | 15.2% |
| Brazil | 5.4% |
| Italy | 5.2% |
Where the Fragrances audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Punjab (region) | ~200K | 1.66× | |
| 02 | Uttarakhand | ~60K | 1.31× | |
| 03 | Haryana | ~200K | 1.27× | |
| 04 | Gujarat | ~300K | 1.25× | |
| 05 | Maharashtra | ~600K | 1.20× | |
| 06 | Himachal Pradesh | ~50K | 1.20× | |
| 07 | Nagaland | ~8K | 1.17× | |
| 08 | Manipur | ~10K | 1.16× | |
| 09 | Rajasthan | ~200K | 1.08× | |
| 10 | Uttar Pradesh | ~500K | 1.00× | |
| 11 | Madhya Pradesh | ~200K | 1.00× | |
| 12 | Mizoram | ~7K | 0.99× | |
| 13 | Arunachal Pradesh | ~6K | 0.97× | |
| 14 | Sikkim | ~4K | 0.97× | |
| 15 | Kerala | ~100K | 0.96× | |
| 16 | Tripura | ~10K | 0.95× | |
| 17 | Goa | ~10K | 0.95× | |
| 18 | Jammu and Kashmir | ~40K | 0.93× | |
| 19 | Meghalaya | ~9K | 0.93× | |
| 20 | Assam | ~90K | 0.92× | |
| 21 | Chhattisgarh | ~60K | 0.91× | |
| 22 | Telangana | ~100K | 0.88× | |
| 23 | Karnataka | ~200K | 0.87× | |
| 24 | Jharkhand | ~70K | 0.83× | |
| 25 | West Bengal | ~200K | 0.80× | |
| 26 | Andhra Pradesh | ~90K | 0.74× | |
| 27 | Odisha | ~80K | 0.74× | |
| 28 | Tamil Nadu | ~200K | 0.72× | |
| 29 | Bihar | ~100K | 0.67× |
The strongest cross-interests of the Fragrances audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Surf Excel | Home & Garden | 2.91× | ||
| 02 | Concealer | Beauty & Wellness | 1.97× | ||
| 03 | Kurti top | Fashion & Accessoires | 1.84× | ||
| 04 | Global Desi | Shopping | 1.83× | ||
| 05 | Shalwar kameez | Fashion & Accessoires | 1.80× | ||
| 06 | Foundation (cosmetics) | Beauty & Wellness | 1.75× | ||
| 07 | Lip gloss | Beauty & Wellness | 1.75× | ||
| 08 | Lipstick | Beauty & Wellness | 1.73× | ||
| 09 | Maybelline | Beauty & Wellness | 1.73× | ||
| 10 | Party dress | Fashion & Accessoires | 1.71× | ||
| 11 | Kalamkari | Home & Garden | 1.70× | ||
| 12 | Gown | Fashion & Accessoires | 1.69× | ||
| 13 | Pond's | Beauty & Wellness | 1.64× | ||
| 14 | Children's clothing | Fashion & Accessoires | 1.61× | ||
| 15 | L'Oréal | Beauty & Wellness | 1.58× | ||
| 16 | Salwar (Punjabi) Suit | Fashion & Accessoires | 1.56× | ||
| 17 | Hair straightening | Beauty & Wellness | 1.56× | ||
| 18 | Mehndi | Fashion & Accessoires | 1.54× | ||
| 19 | Skirt | Fashion & Accessoires | 1.50× | ||
| 20 | Anarkali Salwar Suit | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.10× | |
| Creativity | OPEN | 1.00× | |
| Tradition | CONSERVATISM | 0.96× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.58× | |
| Risk Appetite | THRILL | 0.65× | |
| Career Orientation | POWER | 0.70× |
Fragrances has an estimated audience of 9,611,694 people in India, concentrated in Maharashtra and Uttar Pradesh.
40.0% of Fragrances fans are female, 60.0% are male, with an average age of 33.4 years.
Fragrances fans show strongest brand affinity for Shalwar kameez (1.8×), Party dress (1.71×), and Gown (1.69×) over the country average.
Fragrances fans in India are most concentrated in Maharashtra (reach ~600K), Uttar Pradesh (reach ~500K), and Gujarat (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Fragrances itself, the audience over-indexes on Party dress (1.71×), Gown (1.69×), Skirt (1.5×), and Children's clothing (1.61×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Fragrances. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.