A data profile of the people who buy, follow and care about Fragrances in Denmark — modelled from more than twelve digital signal sources. Fragrances has an estimated audience of 1,042,487 people in Denmark.
Fragrances has an estimated audience of 1,042,487 people in Denmark. 67.3% are female, 32.7% are male, average age 45.0. Top brand affinities: Matas (drug store), Gina Tricot, H&M, Dresses, ALT for damerne.
Top brand affinities include Matas (drug store), Gina Tricot, H&M, with strongest over-indexing on Matas (drug store) (1.96× the country average).
Demographically, the Fragrances audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Convenience Orientation, Luxury Orientation.
The typical Fragrances fan in Denmark is more female, around 45.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Matas (drug store).
The key figures that characterise the Fragrances profile in Denmark.
67.3% are female, 32.7% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 67.3% |
| Male | 32.7% |
| Average age | 45.0 |
| Estimated audience size | 1,042,487 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 35% |
of the worldwide Fragrances audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 15.2% |
| Brazil | 5.4% |
| Italy | 5.2% |
The strongest cross-interests of the Fragrances audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | COS | Shopping | 2.77× | ||
| 02 | Skin care | Beauty & Wellness | 2.05× | ||
| 03 | Home Interior Design | Home & Garden | 2.05× | ||
| 04 | Blouse | Fashion & Accessoires | 1.99× | ||
| 05 | Matas (drug store) | Shopping | 1.96× | ||
| 06 | Gina Tricot | Fashion & Accessoires | 1.93× | ||
| 07 | Children's clothing | Fashion & Accessoires | 1.89× | ||
| 08 | Personal care | Health | 1.82× | ||
| 09 | Skirt | Fashion & Accessoires | 1.77× | ||
| 10 | Zara | Shopping | 1.77× | ||
| 11 | Royal Copenhagen | Home & Garden | 1.75× | ||
| 12 | Georg Jensen | Home & Garden | 1.72× | ||
| 13 | H&M | Shopping | 1.68× | ||
| 14 | ALT for damerne | News | 1.66× | ||
| 15 | Søstrene Grene | Fashion & Accessoires | 1.64× | ||
| 16 | ILVA | Home & Garden | 1.62× | ||
| 17 | G.O | Technology & Electronics | 1.60× | ||
| 18 | Boutiques | Fashion & Accessoires | 1.59× | ||
| 19 | Dresses | Fashion & Accessoires | 1.56× | ||
| 20 | Beauty salons | Beauty & Wellness | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.58× | |
| Luxury Orientation | PREMIUM | 1.39× | |
| Patriotism | CONSERVATISM | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.75× | |
| Urban Lifestyle | OPEN | 1.09× | |
| Early Adopter Mentality | POWER | 1.10× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Fragrances. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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