A data profile of the people who buy, follow and care about Matas (drug store) in Denmark — modelled from more than twelve digital signal sources. Matas (drug store) has an estimated audience of 3,346,836 people in Denmark.
Matas (drug store) has an estimated audience of 3,346,836 people in Denmark. 86.0% are female, 14.0% are male, average age 42.6. Top brand affinities: IKEA, Føtex, Circle K, Do it yourself (DIY), Discount stores.
Top brand affinities include IKEA, Føtex, Circle K, with strongest over-indexing on IKEA (1.76× the country average).
Demographically, the Matas (drug store) audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Extroversion, Price Sensitivity.
The typical Matas (drug store) fan in Denmark is more female, around 42.6 years old, with strong Extroversion tendencies and a notable affinity for IKEA.
The key figures that characterise the Matas (drug store) profile in Denmark.
86.0% are female, 14.0% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 86.0% |
| Male | 14.0% |
| Average age | 42.6 |
| Estimated audience size | 3,346,836 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 17% | |
| 30-39 | 14% | |
| 40-49 | 21% | |
| 50+ | 32% |
of the worldwide Matas (drug store) audience comes from Denmark.
| Country | Share |
|---|---|
| Denmark | 58.4% |
| United States | 7.0% |
| Poland | 5.5% |
The strongest cross-interests of the Matas (drug store) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hair coloring | Beauty & Wellness | 3.49× | ||
| 02 | Hypermarket | Shopping | 2.60× | ||
| 03 | Intersport | Shopping | 2.39× | ||
| 04 | Discount stores | Shopping | 2.31× | ||
| 05 | Department store | Shopping | 2.31× | ||
| 06 | Fragrances | Beauty & Wellness | 1.96× | ||
| 07 | H&M | Shopping | 1.95× | ||
| 08 | Personal care | Health | 1.90× | ||
| 09 | Self-esteem | Health | 1.88× | ||
| 10 | IKEA | Home & Garden | 1.76× | ||
| 11 | Shopping malls | Shopping | 1.75× | ||
| 12 | Do it yourself (DIY) | Home & Garden | 1.73× | ||
| 13 | Toys | Games | 1.66× | ||
| 14 | Novo Nordisk | Health | 1.66× | ||
| 15 | Circle K | Shopping | 1.65× | ||
| 16 | Spas | Beauty & Wellness | 1.61× | ||
| 17 | Flower | Home & Garden | 1.60× | ||
| 18 | Føtex | Shopping | 1.56× | ||
| 19 | Hair products | Beauty & Wellness | 1.56× | ||
| 20 | Supermarket | Shopping | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.76× | |
| Price Sensitivity | PREMIUM | 1.64× | |
| Community Orientation | OPEN | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.71× | |
| Social Media Usage | JOY | 0.90× | |
| Early Adopter Mentality | POWER | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Matas (drug store). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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