A data profile of the people who buy, follow and care about Shopping malls in Denmark — modelled from more than twelve digital signal sources. Shopping malls has an estimated audience of 1,357,509 people in Denmark.
Shopping malls has an estimated audience of 1,357,509 people in Denmark. 64.4% are female, 35.6% are male, average age 46.1. Top brand affinities: Matas (drug store), Kvickly, Summer house, Terraced house, ALT for damerne.
Top brand affinities include Matas (drug store), Kvickly, Summer house, with strongest over-indexing on Matas (drug store) (1.75× the country average).
Demographically, the Shopping malls audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle.
The typical Shopping malls fan in Denmark is more female, around 46.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Matas (drug store).
The key figures that characterise the Shopping malls profile in Denmark.
64.4% are female, 35.6% are male, average age 46.1.
| Metric | Value |
|---|---|
| Female | 64.4% |
| Male | 35.6% |
| Average age | 46.1 |
| Estimated audience size | 1,357,509 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 15% | |
| 40-49 | 23% | |
| 50+ | 39% |
of the worldwide Shopping malls audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 12.3% |
| Japan | 5.7% |
| Brazil | 5.6% |
The strongest cross-interests of the Shopping malls audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Home Interior Design | Home & Garden | 1.95× | ||
| 02 | Children's clothing | Fashion & Accessoires | 1.93× | ||
| 03 | Ude og Hjemme | News | 1.90× | ||
| 04 | Blouse | Fashion & Accessoires | 1.89× | ||
| 05 | Townhouse | Home & Garden | 1.81× | ||
| 06 | Royal Copenhagen | Home & Garden | 1.78× | ||
| 07 | Georg Jensen | Home & Garden | 1.78× | ||
| 08 | Matas (drug store) | Shopping | 1.75× | ||
| 09 | E-box | Health | 1.70× | ||
| 10 | ILVA | Home & Garden | 1.69× | ||
| 11 | ALT for damerne | News | 1.68× | ||
| 12 | Søstrene Grene | Fashion & Accessoires | 1.65× | ||
| 13 | Summer house | Travel & Leisure | 1.64× | ||
| 14 | Holiday cottage | Travel & Leisure | 1.64× | ||
| 15 | Kvickly | Food & Beverages | 1.62× | ||
| 16 | Terraced house | Home & Garden | 1.62× | ||
| 17 | Discount stores | Shopping | 1.59× | ||
| 18 | Living room | Home & Garden | 1.56× | ||
| 19 | H&M | Shopping | 1.52× | ||
| 20 | Bed | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.91× | |
| Urban Lifestyle | OPEN | 1.82× | |
| Luxury Orientation | PREMIUM | 1.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.58× | |
| Social Media Usage | JOY | 0.73× | |
| Early Adopter Mentality | POWER | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Shopping malls. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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