A data profile of the people who buy, follow and care about Spas in Denmark — modelled from more than twelve digital signal sources. Spas has an estimated audience of 1,424,728 people in Denmark.
Spas has an estimated audience of 1,424,728 people in Denmark. 61.7% are female, 38.3% are male, average age 46.3. Top brand affinities: Føtex, Matas (drug store), Momondo, Dresses, Hair products.
Top brand affinities include Føtex, Matas (drug store), Momondo, with strongest over-indexing on Føtex (1.51× the country average).
Demographically, the Spas audience skews more female with an average age of 46.3, and over-indexes on personality traits such as Travelling, Social Media Usage.
The typical Spas fan in Denmark is more female, around 46.3 years old, with strong Travelling tendencies and a notable affinity for Føtex.
The key figures that characterise the Spas profile in Denmark.
61.7% are female, 38.3% are male, average age 46.3.
| Metric | Value |
|---|---|
| Female | 61.7% |
| Male | 38.3% |
| Average age | 46.3 |
| Estimated audience size | 1,424,728 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 13% | |
| 30-39 | 16% | |
| 40-49 | 26% | |
| 50+ | 37% |
of the worldwide Spas audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 16.4% |
| Japan | 5.0% |
| Italy | 4.7% |
The strongest cross-interests of the Spas audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Handbags | Fashion & Accessoires | 1.80× | ||
| 02 | Fragrances | Beauty & Wellness | 1.77× | ||
| 03 | Skirt | Fashion & Accessoires | 1.75× | ||
| 04 | Coupons | Shopping | 1.74× | ||
| 05 | Dresses | Fashion & Accessoires | 1.71× | ||
| 06 | Delivery (commerce) | Food & Beverages | 1.71× | ||
| 07 | Resort | Travel & Leisure | 1.70× | ||
| 08 | Children's clothing | Fashion & Accessoires | 1.67× | ||
| 09 | Hair products | Beauty & Wellness | 1.62× | ||
| 10 | Matas (drug store) | Shopping | 1.61× | ||
| 11 | Hairstyle | Beauty & Wellness | 1.61× | ||
| 12 | Momondo | Travel & Leisure | 1.60× | ||
| 13 | Therapy | Health | 1.55× | ||
| 14 | Discount stores | Shopping | 1.55× | ||
| 15 | Beaches | Travel & Leisure | 1.54× | ||
| 16 | Desserts | Food & Beverages | 1.54× | ||
| 17 | Føtex | Shopping | 1.51× | ||
| 18 | Bathroom | Home & Garden | 1.51× | ||
| 19 | Living room | Home & Garden | 1.51× | ||
| 20 | Fatherhood | Kids & Family | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.89× | |
| Social Media Usage | JOY | 0.82× | |
| Patriotism | CONSERVATISM | 0.61× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.34× | |
| Patriotism | CONSERVATISM | 0.61× | |
| Social Media Usage | JOY | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Spas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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