A data profile of the people who buy, follow and care about Resort in Denmark — modelled from more than twelve digital signal sources. Resort has an estimated audience of 880,059 people in Denmark.
Resort has an estimated audience of 880,059 people in Denmark. 62.6% are female, 37.4% are male, average age 46.5. Top brand affinities: Momondo, IHF World Men's Handball Championship, Spas, Trivago, Ryanair.
Top brand affinities include Momondo, IHF World Men's Handball Championship, Spas, with strongest over-indexing on Momondo (2.06× the country average).
Demographically, the Resort audience skews more female with an average age of 46.5, and over-indexes on personality traits such as Quality Awareness, Travelling.
The typical Resort fan in Denmark is more female, around 46.5 years old, with strong Quality Awareness tendencies and a notable affinity for Momondo.
The key figures that characterise the Resort profile in Denmark.
62.6% are female, 37.4% are male, average age 46.5.
| Metric | Value |
|---|---|
| Female | 62.6% |
| Male | 37.4% |
| Average age | 46.5 |
| Estimated audience size | 880,059 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 15% | |
| 40-49 | 24% | |
| 50+ | 40% |
of the worldwide Resort audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 19.5% |
| Japan | 6.5% |
| Italy | 5.0% |
The strongest cross-interests of the Resort audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Skyscanner | Travel & Leisure | 2.67× | ||
| 02 | Trivago | Travel & Leisure | 2.62× | ||
| 03 | Travel website | Travel & Leisure | 2.24× | ||
| 04 | Momondo | Travel & Leisure | 2.06× | ||
| 05 | Ryanair | Travel & Leisure | 2.00× | ||
| 06 | Sunweb | Travel & Leisure | 1.94× | ||
| 07 | First class travel | Travel & Leisure | 1.94× | ||
| 08 | IHF World Men's Handball Championship | Sports | 1.86× | ||
| 09 | Cruises | Travel & Leisure | 1.85× | ||
| 10 | Spas | Beauty & Wellness | 1.70× | ||
| 11 | Air travel | Travel & Leisure | 1.69× | ||
| 12 | Summer vacation | Travel & Leisure | 1.66× | ||
| 13 | Car rentals | Cars & Mobility | 1.63× | ||
| 14 | Swimming pool | Sports | 1.62× | ||
| 15 | Novo Nordisk | Health | 1.61× | ||
| 16 | Bars | Travel & Leisure | 1.56× | ||
| 17 | Modern architecture | Arts & Culture | 1.54× | ||
| 18 | Kindergarten | Kids & Family | 1.54× | ||
| 19 | Royal Copenhagen | Home & Garden | 1.54× | ||
| 20 | Lingerie | Fashion & Accessoires | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.62× | |
| Travelling | THRILL | 1.44× | |
| Sports Activity | POWER | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.86× | |
| Mindfulness | BALANCE | 0.92× | |
| Creativity | OPEN | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Resort. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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