A data profile of the people who buy, follow and care about Resort in Argentina — modelled from more than twelve digital signal sources. Resort has an estimated audience of 1,800,546 people in Argentina.
Resort has an estimated audience of 1,800,546 people in Argentina. 60.5% are female, 39.5% are male, average age 42.0. Top brand affinities: Airbnb, Trivago, Mineral water, Skyscanner, American Airlines.
Top brand affinities include Airbnb, Trivago, Mineral water, with strongest over-indexing on Airbnb (1.74× the country average).
Demographically, the Resort audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Travelling, Quality Awareness.
The typical Resort fan in Argentina is more female, around 42.0 years old, with strong Travelling tendencies and a notable affinity for Airbnb.
The key figures that characterise the Resort profile in Argentina.
60.5% are female, 39.5% are male, average age 42.0.
| Metric | Value |
|---|---|
| Female | 60.5% |
| Male | 39.5% |
| Average age | 42.0 |
| Estimated audience size | 1,800,546 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 25% |
of the worldwide Resort audience comes from Argentina.
| Country | Share |
|---|---|
| United States | 19.5% |
| Japan | 6.5% |
| Italy | 5.0% |
The strongest cross-interests of the Resort audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Holiday Inn | Travel & Leisure | 5.08× | ||
| 02 | Mineral water | Food & Beverages | 4.39× | ||
| 03 | Travel insurance | Travel & Leisure | 3.24× | ||
| 04 | Skyscanner | Travel & Leisure | 3.05× | ||
| 05 | Boutique hotel | Travel & Leisure | 3.05× | ||
| 06 | Emirates | Travel & Leisure | 2.96× | ||
| 07 | American Airlines | Travel & Leisure | 2.86× | ||
| 08 | Air France | Travel & Leisure | 2.82× | ||
| 09 | Trivago | Travel & Leisure | 2.65× | ||
| 10 | Business class | Travel & Leisure | 2.54× | ||
| 11 | Omio | Travel & Leisure | 2.54× | ||
| 12 | Lufthansa | Travel & Leisure | 2.50× | ||
| 13 | Rail transport | Travel & Leisure | 1.91× | ||
| 14 | Anne Hathaway | Movies & TV | 1.87× | ||
| 15 | Car rentals | Cars & Mobility | 1.86× | ||
| 16 | Airline | Travel & Leisure | 1.80× | ||
| 17 | First class travel | Travel & Leisure | 1.78× | ||
| 18 | Airbnb | Travel & Leisure | 1.74× | ||
| 19 | Booking.com | Travel & Leisure | 1.74× | ||
| 20 | Ecotourism | Business & Career | 1.69× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 2.18× | |
| Quality Awareness | PREMIUM | 2.16× | |
| Indulgence | JOY | 1.63× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.67× | |
| Patriotism | CONSERVATISM | 0.73× | |
| Risk Appetite | THRILL | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Resort. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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