A data profile of the people who buy, follow and care about Gastronomy in Argentina — modelled from more than twelve digital signal sources. Gastronomy has an estimated audience of 3,463,258 people in Argentina.
Gastronomy has an estimated audience of 3,463,258 people in Argentina. 64.6% are female, 35.4% are male, average age 40.0. Top brand affinities: Thermomix.
Top brand affinities include Thermomix, with strongest over-indexing on Thermomix (1.53× the country average).
Demographically, the Gastronomy audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Indulgence, Travelling.
The typical Gastronomy fan in Argentina is more female, around 40.0 years old, with strong Indulgence tendencies and a notable affinity for Thermomix.
The key figures that characterise the Gastronomy profile in Argentina.
64.6% are female, 35.4% are male, average age 40.0.
| Metric | Value |
|---|---|
| Female | 64.6% |
| Male | 35.4% |
| Average age | 40.0 |
| Estimated audience size | 3,463,258 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 22% |
of the worldwide Gastronomy audience comes from Argentina.
| Country | Share |
|---|---|
| United States | 12.0% |
| Japan | 8.5% |
| Brazil | 8.2% |
The strongest cross-interests of the Gastronomy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Thermomix | Home & Garden | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.24× | |
| Travelling | THRILL | 1.22× | |
| Healthy Lifestyle | BALANCE | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.80× | |
| Career Orientation | POWER | 0.85× | |
| Patriotism | CONSERVATISM | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Gastronomy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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