A data profile of the people who buy, follow and care about Gastronomy in Denmark — modelled from more than twelve digital signal sources. Gastronomy has an estimated audience of 1,401,176 people in Denmark.
Gastronomy has an estimated audience of 1,401,176 people in Denmark. 60.8% are female, 39.2% are male, average age 47.4. Top brand affinities: Dinner, Novo Nordisk, Lunch, Bars, Italian cuisine.
Top brand affinities include Dinner, Novo Nordisk, Lunch, with strongest over-indexing on Dinner (1.72× the country average).
Demographically, the Gastronomy audience skews more female with an average age of 47.4, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
The typical Gastronomy fan in Denmark is more female, around 47.4 years old, with strong Indulgence tendencies and a notable affinity for Dinner.
The key figures that characterise the Gastronomy profile in Denmark.
60.8% are female, 39.2% are male, average age 47.4.
| Metric | Value |
|---|---|
| Female | 60.8% |
| Male | 39.2% |
| Average age | 47.4 |
| Estimated audience size | 1,401,176 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 13% | |
| 30-39 | 14% | |
| 40-49 | 24% | |
| 50+ | 43% |
of the worldwide Gastronomy audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 12.0% |
| Japan | 8.5% |
| Brazil | 8.2% |
The strongest cross-interests of the Gastronomy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cappuccino | Food & Beverages | 1.73× | ||
| 02 | Dinner | Food & Beverages | 1.72× | ||
| 03 | Espresso | Food & Beverages | 1.72× | ||
| 04 | Local food | Food & Beverages | 1.70× | ||
| 05 | Sparkling wine | Food & Beverages | 1.70× | ||
| 06 | French cuisine | Food & Beverages | 1.69× | ||
| 07 | Buffet | Food & Beverages | 1.69× | ||
| 08 | Hypermarket | Shopping | 1.68× | ||
| 09 | Red wine | Food & Beverages | 1.67× | ||
| 10 | Champagne | Food & Beverages | 1.66× | ||
| 11 | Sandwich | Food & Beverages | 1.65× | ||
| 12 | Brewery | Food & Beverages | 1.62× | ||
| 13 | Novo Nordisk | Health | 1.61× | ||
| 14 | Lunch | Food & Beverages | 1.61× | ||
| 15 | Wine tasting | Food & Beverages | 1.59× | ||
| 16 | Department store | Shopping | 1.57× | ||
| 17 | Bakery | Food & Beverages | 1.55× | ||
| 18 | Bars | Travel & Leisure | 1.53× | ||
| 19 | Italian cuisine | Food & Beverages | 1.51× | ||
| 20 | Royal Copenhagen | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.44× | |
| Convenience Orientation | PREMIUM | 1.32× | |
| Community Orientation | OPEN | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.90× | |
| Mindfulness | BALANCE | 0.95× | |
| Risk Appetite | THRILL | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Gastronomy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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