A data profile of the people who buy, follow and care about Bakery in Denmark — modelled from more than twelve digital signal sources. Bakery has an estimated audience of 701,730 people in Denmark.
Bakery has an estimated audience of 701,730 people in Denmark. 67.9% are female, 32.1% are male, average age 45.4. Top brand affinities: Pastry, Oven, Sourdough, Flour, Recipes.
Top brand affinities include Pastry, Oven, Sourdough, with strongest over-indexing on Pastry (3.93× the country average).
Demographically, the Bakery audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality.
The typical Bakery fan in Denmark is more female, around 45.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Pastry.
The key figures that characterise the Bakery profile in Denmark.
67.9% are female, 32.1% are male, average age 45.4.
| Metric | Value |
|---|---|
| Female | 67.9% |
| Male | 32.1% |
| Average age | 45.4 |
| Estimated audience size | 701,730 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 15% | |
| 40-49 | 23% | |
| 50+ | 38% |
of the worldwide Bakery audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 16.9% |
| Japan | 8.4% |
| China | 8.0% |
The strongest cross-interests of the Bakery audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sourdough | Food & Beverages | 6.22× | ||
| 02 | Pastry | Food & Beverages | 3.93× | ||
| 03 | Dough | Food & Beverages | 3.88× | ||
| 04 | Flour | Food & Beverages | 3.67× | ||
| 05 | Oven | Home & Garden | 3.46× | ||
| 06 | Sweetness | Food & Beverages | 3.23× | ||
| 07 | Confectionery | Food & Beverages | 3.08× | ||
| 08 | Culinary art | Arts & Culture | 2.98× | ||
| 09 | Cookie | Food & Beverages | 2.81× | ||
| 10 | Local food | Food & Beverages | 2.73× | ||
| 11 | Cake | Food & Beverages | 2.12× | ||
| 12 | Knitting | Home & Garden | 1.82× | ||
| 13 | Desserts | Food & Beverages | 1.81× | ||
| 14 | Handicraft | Home & Garden | 1.73× | ||
| 15 | Recipes | Food & Beverages | 1.72× | ||
| 16 | Organic food | Food & Beverages | 1.66× | ||
| 17 | Slope | Music & Radio | 1.60× | ||
| 18 | Chocolate | Food & Beverages | 1.59× | ||
| 19 | Flower | Home & Garden | 1.55× | ||
| 20 | Danish design | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.25× | |
| Early Adopter Mentality | POWER | 1.08× | |
| Travelling | THRILL | 0.93× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.53× | |
| Social Media Usage | JOY | 0.81× | |
| Patriotism | CONSERVATISM | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Bakery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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