A data profile of the people who buy, follow and care about Bakery in Ireland — modelled from more than twelve digital signal sources. Bakery has an estimated audience of 713,108 people in Ireland.
Bakery has an estimated audience of 713,108 people in Ireland. 74.0% are female, 26.0% are male, average age 42.3. Top brand affinities: Pastry, Oven, Cake, Flour, Cookie.
Top brand affinities include Pastry, Oven, Cake, with strongest over-indexing on Pastry (2.38× the country average).
Demographically, the Bakery audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Travelling, Design Affinity.
The typical Bakery fan in Ireland is more female, around 42.3 years old, with strong Travelling tendencies and a notable affinity for Pastry.
The key figures that characterise the Bakery profile in Ireland.
74.0% are female, 26.0% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 74.0% |
| Male | 26.0% |
| Average age | 42.3 |
| Estimated audience size | 713,108 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 23% | |
| 40-49 | 25% | |
| 50+ | 24% |
of the worldwide Bakery audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 16.9% |
| Japan | 8.4% |
| China | 8.0% |
The strongest cross-interests of the Bakery audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cake decorating | Food & Beverages | 2.52× | ||
| 02 | Pastry | Food & Beverages | 2.38× | ||
| 03 | Flour | Food & Beverages | 2.22× | ||
| 04 | Oven | Home & Garden | 1.97× | ||
| 05 | Cookie | Food & Beverages | 1.70× | ||
| 06 | Cake | Food & Beverages | 1.63× | ||
| 07 | Cupcake | Food & Beverages | 1.63× | ||
| 08 | Causeway Bay | Travel & Leisure | 1.61× | ||
| 09 | Latte | Food & Beverages | 1.59× | ||
| 10 | Farmers' market | Food & Beverages | 1.59× | ||
| 11 | Home Interior Design | Home & Garden | 1.56× | ||
| 12 | Flower bouquet | Home & Garden | 1.56× | ||
| 13 | Vegetarian cuisine | Food & Beverages | 1.56× | ||
| 14 | Toddler | Kids & Family | 1.55× | ||
| 15 | Wedding cake | Food & Beverages | 1.54× | ||
| 16 | Infant clothing | Kids & Family | 1.54× | ||
| 17 | Sewing | Home & Garden | 1.53× | ||
| 18 | Home décor products | Home & Garden | 1.53× | ||
| 19 | Hotel manager | Business & Career | 1.51× | ||
| 20 | Local food | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.04× | |
| Design Affinity | PREMIUM | 1.03× | |
| Need for Security | CONSERVATISM | 0.98× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.59× | |
| Patriotism | CONSERVATISM | 0.89× | |
| Need for Security | CONSERVATISM | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Bakery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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