A data profile of the people who buy, follow and care about Local food in Ireland — modelled from more than twelve digital signal sources. Local food has an estimated audience of 713,364 people in Ireland.
Local food has an estimated audience of 713,364 people in Ireland. 65.8% are female, 34.2% are male, average age 38.9. Top brand affinities: Foodie, Home Interior Design, Self care, Breakfast, Vegetarian cuisine.
Top brand affinities include Foodie, Home Interior Design, Self care, with strongest over-indexing on Foodie (2.19× the country average).
Demographically, the Local food audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Patriotism, Need for Security.
The typical Local food fan in Ireland is more female, around 38.9 years old, with strong Patriotism tendencies and a notable affinity for Foodie.
The key figures that characterise the Local food profile in Ireland.
65.8% are female, 34.2% are male, average age 38.9.
| Metric | Value |
|---|---|
| Female | 65.8% |
| Male | 34.2% |
| Average age | 38.9 |
| Estimated audience size | 713,364 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 20% |
of the worldwide Local food audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 18.0% |
| Japan | 9.7% |
| Italy | 5.7% |
The strongest cross-interests of the Local food audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Vegetarian cuisine | Food & Beverages | 2.24× | ||
| 02 | Foodie | Food & Beverages | 2.19× | ||
| 03 | Home Interior Design | Home & Garden | 2.06× | ||
| 04 | Home décor products | Home & Garden | 2.05× | ||
| 05 | Cookbook | Food & Beverages | 2.00× | ||
| 06 | Self care | Health | 1.90× | ||
| 07 | Travel Adventures | Travel & Leisure | 1.89× | ||
| 08 | Home Design | Home & Garden | 1.79× | ||
| 09 | Self-love | Health | 1.74× | ||
| 10 | Pastry | Food & Beverages | 1.71× | ||
| 11 | Dinner | Food & Beverages | 1.68× | ||
| 12 | Gift shop | Home & Garden | 1.68× | ||
| 13 | Pet store | Pets & Animals | 1.67× | ||
| 14 | Property finder | Home & Garden | 1.66× | ||
| 15 | Breakfast | Food & Beverages | 1.65× | ||
| 16 | Lunch | Food & Beverages | 1.65× | ||
| 17 | Organic farming | Food & Beverages | 1.64× | ||
| 18 | Home construction | Home & Garden | 1.54× | ||
| 19 | Very (online retailer) | Website / Newspaper / Magazine | 1.53× | ||
| 20 | Organic food | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.22× | |
| Need for Security | CONSERVATISM | 1.17× | |
| Travelling | THRILL | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.86× | |
| Design Affinity | PREMIUM | 0.92× | |
| Travelling | THRILL | 1.06× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Local food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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