A data profile of the people who buy, follow and care about Organic farming in Ireland — modelled from more than twelve digital signal sources. Organic farming has an estimated audience of 674,564 people in Ireland.
Organic farming has an estimated audience of 674,564 people in Ireland. 55.7% are female, 44.3% are male, average age 42.3. Top brand affinities: Dairy farming, Organic food, Organic product, Agronomy, Newcast.
Top brand affinities include Dairy farming, Organic food, Organic product, with strongest over-indexing on Dairy farming (2.81× the country average).
Demographically, the Organic farming audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Need for Security, Patriotism.
The typical Organic farming fan in Ireland is more female, around 42.3 years old, with strong Need for Security tendencies and a notable affinity for Dairy farming.
The key figures that characterise the Organic farming profile in Ireland.
55.7% are female, 44.3% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 55.7% |
| Male | 44.3% |
| Average age | 42.3 |
| Estimated audience size | 674,564 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 15% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 25% |
of the worldwide Organic farming audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 18.3% |
| Brazil | 6.8% |
| Italy | 5.8% |
The strongest cross-interests of the Organic farming audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Agronomy | Home & Garden | 3.14× | ||
| 02 | Dairy farming | Food & Beverages | 2.81× | ||
| 03 | Organic product | Food & Beverages | 2.77× | ||
| 04 | Healthy food | Health | 2.63× | ||
| 05 | Vegetarian cuisine | Food & Beverages | 2.42× | ||
| 06 | Facial care | Beauty & Wellness | 2.35× | ||
| 07 | Self care | Health | 1.98× | ||
| 08 | Home Interior Design | Home & Garden | 1.94× | ||
| 09 | Home décor products | Home & Garden | 1.84× | ||
| 10 | Healthy habits | Health | 1.83× | ||
| 11 | Organic food | Food & Beverages | 1.82× | ||
| 12 | Local food | Food & Beverages | 1.77× | ||
| 13 | Natural product | Food & Beverages | 1.76× | ||
| 14 | Gift shop | Home & Garden | 1.72× | ||
| 15 | Home Design | Home & Garden | 1.68× | ||
| 16 | Self-love | Health | 1.68× | ||
| 17 | Landscape design | Business & Career | 1.66× | ||
| 18 | Home construction | Home & Garden | 1.62× | ||
| 19 | Property finder | Home & Garden | 1.62× | ||
| 20 | Newcast | Business & Career | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.24× | |
| Patriotism | CONSERVATISM | 1.21× | |
| Design Affinity | PREMIUM | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.91× | |
| Travelling | THRILL | 1.04× | |
| Design Affinity | PREMIUM | 1.05× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Organic farming. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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