A data profile of the people who buy, follow and care about Organic food in Ireland — modelled from more than twelve digital signal sources. Organic food has an estimated audience of 873,807 people in Ireland.
Organic food has an estimated audience of 873,807 people in Ireland. 68.9% are female, 31.1% are male, average age 39.5. Top brand affinities: Organic farming, Vegetarian cuisine, Self care, Healthy habits, Healthy food.
Top brand affinities include Organic farming, Vegetarian cuisine, Self care, with strongest over-indexing on Organic farming (1.62× the country average).
Demographically, the Organic food audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Design Affinity, Patriotism.
The typical Organic food fan in Ireland is more female, around 39.5 years old, with strong Design Affinity tendencies and a notable affinity for Organic farming.
The key figures that characterise the Organic food profile in Ireland.
68.9% are female, 31.1% are male, average age 39.5.
| Metric | Value |
|---|---|
| Female | 68.9% |
| Male | 31.1% |
| Average age | 39.5 |
| Estimated audience size | 873,807 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 18% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 20% |
of the worldwide Organic food audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 6.8% |
| Italy | 5.0% |
The strongest cross-interests of the Organic food audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Health food | Food & Beverages | 2.30× | ||
| 02 | Healthy food | Health | 2.14× | ||
| 03 | Vegan nutrition | Health | 2.00× | ||
| 04 | Vegetarian cuisine | Food & Beverages | 1.89× | ||
| 05 | Natural foods | Food & Beverages | 1.88× | ||
| 06 | Vegan Recipes | Food & Beverages | 1.87× | ||
| 07 | Intentional living | Health | 1.86× | ||
| 08 | Diet food | Food & Beverages | 1.74× | ||
| 09 | Sugar substitute | Food & Beverages | 1.73× | ||
| 10 | health | Health | 1.71× | ||
| 11 | Healthy habits | Health | 1.68× | ||
| 12 | Organic farming | Food & Beverages | 1.62× | ||
| 13 | Online grocer | Shopping | 1.57× | ||
| 14 | Home Decoration & Design | Home & Garden | 1.57× | ||
| 15 | Vegetarianism | Food & Beverages | 1.55× | ||
| 16 | Honey | Food & Beverages | 1.55× | ||
| 17 | Self care | Health | 1.54× | ||
| 18 | Home décor products | Home & Garden | 1.52× | ||
| 19 | Yin yoga | Sports | 1.52× | ||
| 20 | Weight Watchers | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.04× | |
| Patriotism | CONSERVATISM | 1.01× | |
| Need for Security | CONSERVATISM | 0.99× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.78× | |
| Travelling | THRILL | 0.94× | |
| Need for Security | CONSERVATISM | 0.99× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Organic food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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