A data profile of the people who buy, follow and care about Organic food in Netherlands — modelled from more than twelve digital signal sources. Organic food has an estimated audience of 2,815,910 people in Netherlands.
The average Organic food fan in Netherlands is 44.6 years old, more female, and lives primarily in North Holland.
The audience is concentrated in North Holland, Zuid-Holland, North Brabant.
Top brand affinities include IKEA, Kruidvat, Lidl, with strongest over-indexing on IKEA (1.73× the country average).
Demographically, the Organic food audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Organic food fan in Netherlands is more female, around 44.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for IKEA.
The key figures that characterise the Organic food profile in Netherlands.
67.2% are female, 32.8% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 67.2% |
| Male | 32.8% |
| Average age | 44.6 |
| Estimated audience size | 2,815,910 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 35% |
of the worldwide Organic food audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 6.8% |
| Italy | 5.0% |
Where the Organic food audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~700K | 1.37× | |
| 02 | Flevoland | ~80K | 1.05× | |
| 03 | Zuid-Holland | ~700K | 1.04× | |
| 04 | Drenthe | ~90K | 1.03× | |
| 05 | Friesland | ~100K | 1.00× | |
| 06 | Groningen | ~100K | 0.99× | |
| 07 | Utrecht | ~200K | 0.98× | |
| 08 | Overijssel | ~200K | 0.96× | |
| 09 | Limburg | ~200K | 0.96× | |
| 10 | North Brabant | ~400K | 0.93× | |
| 11 | Gelderland | ~300K | 0.93× |
The strongest cross-interests of the Organic food audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Magnesium | Health | 2.90× | ||
| 02 | Health & wellness | Health | 2.25× | ||
| 03 | Recipes | Food & Beverages | 2.23× | ||
| 04 | C&A | Shopping | 2.13× | ||
| 05 | Healthy diet | Health | 2.00× | ||
| 06 | Etos | Health | 1.84× | ||
| 07 | Veganism | Food & Beverages | 1.79× | ||
| 08 | Walking | Sports | 1.79× | ||
| 09 | Rituals | Beauty & Wellness | 1.75× | ||
| 10 | Quality of life | Health | 1.75× | ||
| 11 | IKEA | Home & Garden | 1.73× | ||
| 12 | Kruidvat | Shopping | 1.72× | ||
| 13 | Lidl | Shopping | 1.69× | ||
| 14 | Personal development | Business & Career | 1.66× | ||
| 15 | HEMA | Shopping | 1.62× | ||
| 16 | Aldi | Shopping | 1.60× | ||
| 17 | H&M | Shopping | 1.57× | ||
| 18 | Kitchen | Home & Garden | 1.57× | ||
| 19 | Kwantum | Home & Garden | 1.53× | ||
| 20 | Albert Heijn | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 2.16× | |
| Need for Security | CONSERVATISM | 1.91× | |
| Design Affinity | PREMIUM | 1.70× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.54× | |
| Travelling | THRILL | 1.22× | |
| Price Sensitivity | PREMIUM | 1.30× |
Organic food has an estimated audience of 2,815,910 people in Netherlands, concentrated in North Holland and Zuid-Holland.
67.2% of Organic food fans are female, 32.8% are male, with an average age of 44.6 years.
Organic food fans show strongest brand affinity for IKEA (1.73×), Kruidvat (1.72×), and Lidl (1.69×) over the country average.
Organic food fans in Netherlands are most concentrated in North Holland (reach ~700K), Zuid-Holland (reach ~700K), and North Brabant (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Organic food itself, the audience over-indexes on Kruidvat (1.72×), Lidl (1.69×), Recipes (2.23×), and Aldi (1.6×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Organic food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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