A data profile of the people who buy, follow and care about Health & wellness in Netherlands — modelled from more than twelve digital signal sources. Health & wellness has an estimated audience of 3,127,326 people in Netherlands.
Health & wellness has an estimated audience of 3,127,326 people in Netherlands. 66.1% are female, 33.9% are male, average age 45.8. Top brand affinities: Walking, Kruidvat, Etos, Organic food, Family.
Top brand affinities include Walking, Kruidvat, Etos, with strongest over-indexing on Walking (2.3× the country average).
Demographically, the Health & wellness audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Mindfulness, Family Orientation.
The typical Health & wellness fan in Netherlands is more female, around 45.8 years old, with strong Mindfulness tendencies and a notable affinity for Walking.
The key figures that characterise the Health & wellness profile in Netherlands.
66.1% are female, 33.9% are male, average age 45.8.
| Metric | Value |
|---|---|
| Female | 66.1% |
| Male | 33.9% |
| Average age | 45.8 |
| Estimated audience size | 3,127,326 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 25% | |
| 50+ | 36% |
of the worldwide Health & wellness audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 21.6% |
| United Kingdom | 5.0% |
| Japan | 4.5% |
The strongest cross-interests of the Health & wellness audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gymshark | Sports | 2.96× | ||
| 02 | Natural skin care | Beauty & Wellness | 2.66× | ||
| 03 | Walking | Sports | 2.30× | ||
| 04 | Organic food | Food & Beverages | 2.25× | ||
| 05 | Refrigerator | Home & Garden | 2.12× | ||
| 06 | Drop shipping | Shopping | 1.93× | ||
| 07 | Spas | Beauty & Wellness | 1.89× | ||
| 08 | Etos | Health | 1.85× | ||
| 09 | Happiness | Health | 1.84× | ||
| 10 | Psychology | Business & Career | 1.76× | ||
| 11 | Hairstyle | Beauty & Wellness | 1.71× | ||
| 12 | Center Parcs | Travel & Leisure | 1.71× | ||
| 13 | Belgium | Travel & Leisure | 1.63× | ||
| 14 | Family | Kids & Family | 1.55× | ||
| 15 | Education | Business & Career | 1.55× | ||
| 16 | ABN AMRO | Business & Career | 1.54× | ||
| 17 | Marco Borsato | Music & Radio | 1.53× | ||
| 18 | Kruidvat | Shopping | 1.51× | ||
| 19 | Kitchen | Home & Garden | 1.51× | ||
| 20 | Toys | Games | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.67× | |
| Family Orientation | CONSERVATISM | 1.66× | |
| Sports Activity | POWER | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.89× | |
| Individualism | JOY | 0.90× | |
| Community Orientation | OPEN | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Health & wellness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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