A data profile of the people who buy, follow and care about Health & wellness in India — modelled from more than twelve digital signal sources. Health & wellness has an estimated audience of 14,719,637 people in India.
Health & wellness has an estimated audience of 14,719,637 people in India. 31.3% are female, 68.7% are male, average age 34.7. Top brand affinities: Spas, Desserts, Volunteering, CrossFit, Hindustan.
Top brand affinities include Spas, Desserts, Volunteering, with strongest over-indexing on Spas (1.56× the country average).
Demographically, the Health & wellness audience skews more male with an average age of 34.7, and over-indexes on personality traits such as Mindfulness, Sports Activity.
The typical Health & wellness fan in India is more male, around 34.7 years old, with strong Mindfulness tendencies and a notable affinity for Spas.
The key figures that characterise the Health & wellness profile in India.
31.3% are female, 68.7% are male, average age 34.7.
| Metric | Value |
|---|---|
| Female | 31.3% |
| Male | 68.7% |
| Average age | 34.7 |
| Estimated audience size | 14,719,637 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 29% | |
| 30-39 | 20% | |
| 40-49 | 14% | |
| 50+ | 12% |
of the worldwide Health & wellness audience comes from India.
| Country | Share |
|---|---|
| United States | 21.6% |
| United Kingdom | 5.0% |
| Japan | 4.5% |
The strongest cross-interests of the Health & wellness audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | CrossFit | Sports | 2.01× | ||
| 02 | Self-esteem | Health | 1.91× | ||
| 03 | Running | Sports | 1.75× | ||
| 04 | Personal trainer | Sports | 1.73× | ||
| 05 | Hair coloring | Beauty & Wellness | 1.71× | ||
| 06 | Facial | Beauty & Wellness | 1.70× | ||
| 07 | High-net-worth individual | Business & Career | 1.62× | ||
| 08 | Drop shipping | Shopping | 1.62× | ||
| 09 | Hindustan | Politics & Society | 1.61× | ||
| 10 | Volunteering | Politics & Society | 1.60× | ||
| 11 | Dinner | Food & Beverages | 1.58× | ||
| 12 | Nightlife | Arts & Culture | 1.57× | ||
| 13 | Spas | Beauty & Wellness | 1.56× | ||
| 14 | Bodybuilding | Sports | 1.55× | ||
| 15 | International education | Business & Career | 1.55× | ||
| 16 | Pizza | Food & Beverages | 1.55× | ||
| 17 | Desserts | Food & Beverages | 1.54× | ||
| 18 | Fast food restaurants | Food & Beverages | 1.54× | ||
| 19 | Leather | Fashion & Accessoires | 1.53× | ||
| 20 | Philanthropy | Arts & Culture | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.52× | |
| Sports Activity | POWER | 1.36× | |
| Extroversion | THRILL | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.62× | |
| Spirituality | BALANCE | 0.68× | |
| Social Media Usage | JOY | 0.68× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Health & wellness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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