A data profile of the people who buy, follow and care about Nightlife in India — modelled from more than twelve digital signal sources. Nightlife has an estimated audience of 3,677,099 people in India.
The average Nightlife fan in India is 33.9 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, Gujarat.
Top brand affinities include Sex and the City, XXXTentacion, Afrobeat, with strongest over-indexing on Sex and the City (1.89× the country average).
Demographically, the Nightlife audience skews more male with an average age of 33.9, and over-indexes on personality traits such as Mindfulness, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Nightlife fan in India is more male, around 33.9 years old, with strong Mindfulness tendencies and a notable affinity for Sex and the City.
The key figures that characterise the Nightlife profile in India.
23.3% are female, 76.7% are male, average age 33.9.
| Metric | Value |
|---|---|
| Female | 23.3% |
| Male | 76.7% |
| Average age | 33.9 |
| Estimated audience size | 3,677,099 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 41% | |
| 30-39 | 24% | |
| 40-49 | 11% | |
| 50+ | 6% |
of the worldwide Nightlife audience comes from India.
| Country | Share |
|---|---|
| United States | 20.7% |
| Italy | 6.2% |
| Brazil | 5.2% |
Where the Nightlife audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Goa | ~6K | 1.57× | |
| 02 | Sikkim | ~2K | 1.34× | |
| 03 | Arunachal Pradesh | ~3K | 1.13× | |
| 04 | Nagaland | ~3K | 1.10× | |
| 05 | Mizoram | ~3K | 1.10× | |
| 06 | Manipur | ~5K | 1.03× | |
| 07 | Meghalaya | ~4K | 1.03× | |
| 08 | Gujarat | ~100K | 0.98× | |
| 09 | Tripura | ~5K | 0.98× | |
| 10 | Himachal Pradesh | ~10K | 0.93× | |
| 11 | Chhattisgarh | ~20K | 0.91× | |
| 12 | Uttarakhand | ~20K | 0.91× | |
| 13 | Assam | ~30K | 0.90× | |
| 14 | Jammu and Kashmir | ~20K | 0.90× | |
| 15 | Maharashtra | ~200K | 0.89× | |
| 16 | Haryana | ~40K | 0.88× | |
| 17 | Jharkhand | ~30K | 0.88× | |
| 18 | Karnataka | ~80K | 0.86× | |
| 19 | Punjab (region) | ~40K | 0.86× | |
| 20 | Odisha | ~30K | 0.82× | |
| 21 | Andhra Pradesh | ~40K | 0.81× | |
| 22 | Rajasthan | ~70K | 0.80× | |
| 23 | Madhya Pradesh | ~60K | 0.80× | |
| 24 | Kerala | ~40K | 0.77× | |
| 25 | Bihar | ~50K | 0.76× | |
| 26 | Tamil Nadu | ~70K | 0.75× | |
| 27 | West Bengal | ~80K | 0.74× | |
| 28 | Telangana | ~40K | 0.74× | |
| 29 | Uttar Pradesh | ~100K | 0.71× |
The strongest cross-interests of the Nightlife audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Afrobeat | Music & Radio | 8.11× | ||
| 02 | Jazz dance | Sports | 5.95× | ||
| 03 | Zendaya | Movies & TV | 3.87× | ||
| 04 | Livemusic | Music & Radio | 3.50× | ||
| 05 | Vintage clothing | Fashion & Accessoires | 3.42× | ||
| 06 | Screenwriting | Literature | 2.78× | ||
| 07 | Anarkali Salwar Suit | Fashion & Accessoires | 2.75× | ||
| 08 | Video editing | Technology & Electronics | 2.65× | ||
| 09 | Actor Vijay | Movies & TV | 2.56× | ||
| 10 | Snapchat | Internet & Social Media | 2.55× | ||
| 11 | Block B | Music & Radio | 2.48× | ||
| 12 | Sari-sari store | Shopping | 2.12× | ||
| 13 | Cotton | Fashion & Accessoires | 2.10× | ||
| 14 | Indian wedding clothes | Fashion & Accessoires | 1.96× | ||
| 15 | Bridesmaid | Kids & Family | 1.94× | ||
| 16 | Sex and the City | Movies & TV | 1.89× | ||
| 17 | Designer clothing | Fashion & Accessoires | 1.88× | ||
| 18 | Shalwar kameez | Fashion & Accessoires | 1.71× | ||
| 19 | XXXTentacion | Music & Radio | 1.60× | ||
| 20 | Health & wellness | Health | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.36× | |
| Design Affinity | PREMIUM | 1.31× | |
| Sports Activity | POWER | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.70× | |
| Patriotism | CONSERVATISM | 0.82× | |
| Career Orientation | POWER | 0.84× |
Nightlife has an estimated audience of 3,677,099 people in India, concentrated in Maharashtra and Uttar Pradesh.
23.3% of Nightlife fans are female, 76.7% are male, with an average age of 33.9 years.
Nightlife fans show strongest brand affinity for Sex and the City (1.89×), XXXTentacion (1.6×), and Afrobeat (8.11×) over the country average.
Nightlife fans in India are most concentrated in Maharashtra (reach ~200K), Uttar Pradesh (reach ~100K), and Gujarat (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Nightlife itself, the audience over-indexes on XXXTentacion (1.6×), Afrobeat (8.11×), Actor Vijay (2.56×), and Cotton (2.1×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Nightlife. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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