A data profile of the people who buy, follow and care about Snapchat in India — modelled from more than twelve digital signal sources. Snapchat has an estimated audience of 7,331,108 people in India.
The average Snapchat fan in India is 27.7 years old, more male, and lives primarily in Uttar Pradesh.
The audience is concentrated in Uttar Pradesh, Maharashtra, Rajasthan.
Top brand affinities include TikTok, WeChat, Bigo, with strongest over-indexing on TikTok (4.9× the country average).
Demographically, the Snapchat audience skews more male with an average age of 27.7, and over-indexes on personality traits such as Social Media Usage, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Snapchat fan in India is more male, around 27.7 years old, with strong Social Media Usage tendencies and a notable affinity for TikTok.
The key figures that characterise the Snapchat profile in India.
29.1% are female, 70.9% are male, average age 27.7.
| Metric | Value |
|---|---|
| Female | 29.1% |
| Male | 70.9% |
| Average age | 27.7 |
| Estimated audience size | 7,331,108 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 51% | |
| 20-29 | 26% | |
| 30-39 | 13% | |
| 40-49 | 6% | |
| 50+ | 4% |
of the worldwide Snapchat audience comes from India.
| Country | Share |
|---|---|
| United States | 22.8% |
| United Kingdom | 5.9% |
| France | 5.4% |
Where the Snapchat audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Jammu and Kashmir | ~100K | 2.90× | |
| 02 | Punjab (region) | ~300K | 2.72× | |
| 03 | Haryana | ~200K | 1.91× | |
| 04 | Rajasthan | ~300K | 1.88× | |
| 05 | Uttar Pradesh | ~600K | 1.79× | |
| 06 | Madhya Pradesh | ~200K | 1.65× | |
| 07 | Bihar | ~200K | 1.58× | |
| 08 | Uttarakhand | ~50K | 1.51× | |
| 09 | Gujarat | ~300K | 1.50× | |
| 10 | Maharashtra | ~500K | 1.44× | |
| 11 | Telangana | ~100K | 1.33× | |
| 12 | Jharkhand | ~70K | 1.19× | |
| 13 | Chhattisgarh | ~50K | 1.12× | |
| 14 | Himachal Pradesh | ~30K | 1.03× | |
| 15 | Andhra Pradesh | ~80K | 0.90× | |
| 16 | Karnataka | ~200K | 0.83× | |
| 17 | Tamil Nadu | ~100K | 0.61× | |
| 18 | Goa | ~5K | 0.60× | |
| 19 | Kerala | ~60K | 0.57× | |
| 20 | Odisha | ~30K | 0.44× | |
| 21 | West Bengal | ~70K | 0.29× | |
| 22 | Assam | ~20K | 0.26× | |
| 23 | Sikkim | <1K | 0.26× | |
| 24 | Tripura | ~2K | 0.23× | |
| 25 | Meghalaya | ~2K | 0.23× | |
| 26 | Arunachal Pradesh | <1K | 0.22× | |
| 27 | Nagaland | ~1K | 0.21× | |
| 28 | Mizoram | <1K | 0.20× | |
| 29 | Manipur | ~2K | 0.17× |
The strongest cross-interests of the Snapchat audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | 4Fun | Music & Radio | 27.28× | ||
| 02 | Bigo | Internet & Social Media | 15.99× | ||
| 03 | Internet & Social Media | 7.80× | |||
| 04 | BeReal | Internet & Social Media | 7.13× | ||
| 05 | Houseparty | Technology & Electronics | 5.09× | ||
| 06 | Likee | Technology & Electronics | 5.09× | ||
| 07 | TikTok | Internet & Social Media | 4.90× | ||
| 08 | Clubhouse | Internet & Social Media | 4.00× | ||
| 09 | Shazam (service) | Music & Radio | 2.60× | ||
| 10 | War of the Worlds (2005 film) | Movies & TV | 2.57× | ||
| 11 | Voice chat | Technology & Electronics | 1.90× | ||
| 12 | Dropbox (service) | Technology & Electronics | 1.76× | ||
| 13 | Süper Lig | Sports | 1.75× | ||
| 14 | PHP | Technology & Electronics | 1.74× | ||
| 15 | Symbian | Technology & Electronics | 1.69× | ||
| 16 | NASDAQ | Business & Career | 1.63× | ||
| 17 | Jenna Ortega | Movies & TV | 1.58× | ||
| 18 | UltraTech Cement | Business & Career | 1.57× | ||
| 19 | Foundation (cosmetics) | Beauty & Wellness | 1.53× | ||
| 20 | Bihari languages | Politics & Society | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.94× | |
| Family Orientation | CONSERVATISM | 0.75× | |
| Need for Security | CONSERVATISM | 0.72× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.50× | |
| Luxury Orientation | PREMIUM | 0.54× | |
| Individualism | JOY | 0.55× |
Snapchat has an estimated audience of 7,331,108 people in India, concentrated in Uttar Pradesh and Maharashtra.
29.1% of Snapchat fans are female, 70.9% are male, with an average age of 27.7 years.
Snapchat fans show strongest brand affinity for TikTok (4.9×), WeChat (7.8×), and Bigo (15.99×) over the country average.
Snapchat fans in India are most concentrated in Uttar Pradesh (reach ~600K), Maharashtra (reach ~500K), and Rajasthan (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Snapchat itself, the audience over-indexes on WeChat (7.8×), Bigo (15.99×), Symbian (1.69×), and 4Fun (27.28×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Snapchat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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