A data profile of the people who buy, follow and care about Nightlife in Spain — modelled from more than twelve digital signal sources. Nightlife has an estimated audience of 3,200,088 people in Spain.
The average Nightlife fan in Spain is 42.7 years old, balanced, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include Bars, El País (Uruguay), RAC 1, with strongest over-indexing on Bars (1.59× the country average).
Demographically, the Nightlife audience skews balanced with an average age of 42.7, and over-indexes on personality traits such as Pet Ownership, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Nightlife fan in Spain is balanced, around 42.7 years old, with strong Pet Ownership tendencies and a notable affinity for Bars.
The key figures that characterise the Nightlife profile in Spain.
50.3% are female, 49.7% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 50.3% |
| Male | 49.7% |
| Average age | 42.7 |
| Estimated audience size | 3,200,088 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 21% | |
| 30-39 | 24% | |
| 40-49 | 26% | |
| 50+ | 23% |
of the worldwide Nightlife audience comes from Spain.
| Country | Share |
|---|---|
| United States | 20.7% |
| Italy | 6.2% |
| Brazil | 5.2% |
Where the Nightlife audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Balearic Islands | ~200K | 2.65× | |
| 02 | Canary Islands | ~300K | 1.99× | |
| 03 | Catalonia | ~700K | 1.26× | |
| 04 | Comunidad Valenciana | ~400K | 1.14× | |
| 05 | La Rioja | ~20K | 1.04× | |
| 06 | Andalusia | ~600K | 1.00× | |
| 07 | Navarre | ~40K | 0.97× | |
| 08 | Cantabria | ~40K | 0.96× | |
| 09 | Extremadura | ~70K | 0.95× | |
| 10 | Principality of Asturias | ~70K | 0.94× | |
| 11 | Castilla-La Mancha | ~100K | 0.92× | |
| 12 | Region of Murcia | ~100K | 0.92× | |
| 13 | Aragon | ~80K | 0.92× | |
| 14 | Castile and León | ~100K | 0.89× | |
| 15 | Community of Madrid | ~500K | 0.88× | |
| 16 | Basque Autonomous Country | ~100K | 0.88× | |
| 17 | Galicia | ~100K | 0.85× |
The strongest cross-interests of the Nightlife audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | RAC 1 | Music & Radio | 2.54× | ||
| 02 | Diari de Girona | News | 2.15× | ||
| 03 | El Nacional (Caracas) | News | 2.06× | ||
| 04 | Self-confidence | Health | 1.98× | ||
| 05 | Child development | Business & Career | 1.91× | ||
| 06 | Livemusic | Music & Radio | 1.89× | ||
| 07 | Bad Bunny | Music & Radio | 1.81× | ||
| 08 | Fine-art photography | Technology & Electronics | 1.80× | ||
| 09 | Cat play and toys | Pets & Animals | 1.79× | ||
| 10 | Bars | Travel & Leisure | 1.59× | ||
| 11 | Self-love | Health | 1.59× | ||
| 12 | Nightclubs | Music & Radio | 1.56× | ||
| 13 | Natural skin care | Beauty & Wellness | 1.56× | ||
| 14 | Home Interior Design | Home & Garden | 1.55× | ||
| 15 | El Periódico de Catalunya | News | 1.55× | ||
| 16 | Self-knowledge (psychology) | Health | 1.53× | ||
| 17 | El País (Uruguay) | News | 1.52× | ||
| 18 | Self-esteem | Health | 1.52× | ||
| 19 | Twitch | Games | 1.52× | ||
| 20 | Landscape photography | Technology & Electronics | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.04× | |
| Price Sensitivity | PREMIUM | 1.02× | |
| Design Affinity | PREMIUM | 0.99× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.55× | |
| Need for Security | CONSERVATISM | 0.57× | |
| Convenience Orientation | PREMIUM | 0.63× |
Nightlife has an estimated audience of 3,200,088 people in Spain, concentrated in Catalonia and Andalusia.
50.3% of Nightlife fans are female, 49.7% are male, with an average age of 42.7 years.
Nightlife fans show strongest brand affinity for Bars (1.59×), El País (Uruguay) (1.52×), and RAC 1 (2.54×) over the country average.
Nightlife fans in Spain are most concentrated in Catalonia (reach ~700K), Andalusia (reach ~600K), and Community of Madrid (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Nightlife itself, the audience over-indexes on El País (Uruguay) (1.52×), RAC 1 (2.54×), El Nacional (Caracas) (2.06×), and Livemusic (1.89×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Nightlife. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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