A data profile of the people who buy, follow and care about El Periódico de Catalunya in Spain — modelled from more than twelve digital signal sources. El Periódico de Catalunya has an estimated audience of 3,504,155 people in Spain.
El Periódico de Catalunya has an estimated audience of 3,504,155 people in Spain. 58.1% are female, 41.9% are male, average age 47.4. Top brand affinities: Aldi, Real property, Spanish language, El País, TripAdvisor.
Top brand affinities include Aldi, Real property, Spanish language, with strongest over-indexing on Aldi (2.56× the country average).
Demographically, the El Periódico de Catalunya audience skews more female with an average age of 47.4, and over-indexes on personality traits such as Patriotism, Sustainability.
The typical El Periódico de Catalunya fan in Spain is more female, around 47.4 years old, with strong Patriotism tendencies and a notable affinity for Aldi.
The key figures that characterise the El Periódico de Catalunya profile in Spain.
58.1% are female, 41.9% are male, average age 47.4.
| Metric | Value |
|---|---|
| Female | 58.1% |
| Male | 41.9% |
| Average age | 47.4 |
| Estimated audience size | 3,504,155 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 3% | |
| 20-29 | 11% | |
| 30-39 | 20% | |
| 40-49 | 30% | |
| 50+ | 36% |
of the worldwide El Periódico de Catalunya audience comes from Spain.
| Country | Share |
|---|---|
| Spain | 94.6% |
| United Kingdom | 1.9% |
| Italy | 1.2% |
The strongest cross-interests of the El Periódico de Catalunya audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rayo Vallecano | Travel & Leisure | 3.61× | ||
| 02 | Real property | Home & Garden | 3.10× | ||
| 03 | Al Pacino | Movies & TV | 3.07× | ||
| 04 | Satire | Literature | 2.83× | ||
| 05 | Volunteering | Politics & Society | 2.69× | ||
| 06 | Bwin | Games | 2.60× | ||
| 07 | Aldi | Shopping | 2.56× | ||
| 08 | TripAdvisor | Travel & Leisure | 2.43× | ||
| 09 | Bild | News | 2.26× | ||
| 10 | Dentistry | Business & Career | 2.24× | ||
| 11 | Sustainable energy | Home & Garden | 2.05× | ||
| 12 | Refrigerator | Home & Garden | 2.03× | ||
| 13 | Genetics | Kids & Family | 1.80× | ||
| 14 | Julio Iglesias | Music & Radio | 1.75× | ||
| 15 | Subscription business model | Shopping | 1.71× | ||
| 16 | El País | News | 1.68× | ||
| 17 | Anthropology | Business & Career | 1.68× | ||
| 18 | Spanish language | Politics & Society | 1.63× | ||
| 19 | LaSexta | Movies & TV | 1.62× | ||
| 20 | Take-out | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.70× | |
| Sustainability | BALANCE | 1.44× | |
| Need for Security | CONSERVATISM | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.89× | |
| DIY Mentality | THRILL | 0.93× | |
| Luxury Orientation | PREMIUM | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for El Periódico de Catalunya. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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