A data profile of the people who buy, follow and care about Anthropology in Spain — modelled from more than twelve digital signal sources. Anthropology has an estimated audience of 4,699,860 people in Spain.
The average Anthropology fan in Spain is 44.4 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Community of Madrid, Andalusia.
Top brand affinities include Postmodernism, SD Eibar, Charity shop, with strongest over-indexing on Postmodernism (9.71× the country average).
Demographically, the Anthropology audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Community Orientation, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Anthropology fan in Spain is more female, around 44.4 years old, with strong Community Orientation tendencies and a notable affinity for Postmodernism.
The key figures that characterise the Anthropology profile in Spain.
59.2% are female, 40.8% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 59.2% |
| Male | 40.8% |
| Average age | 44.4 |
| Estimated audience size | 4,699,860 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 23% | |
| 40-49 | 29% | |
| 50+ | 27% |
of the worldwide Anthropology audience comes from Spain.
| Country | Share |
|---|---|
| United States | 29.2% |
| Brazil | 6.1% |
| United Kingdom | 4.7% |
Where the Anthropology audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Community of Madrid | ~1M | 1.55× | |
| 02 | Catalonia | ~1.5M | 1.47× | |
| 03 | Balearic Islands | ~200K | 1.46× | |
| 04 | Basque Autonomous Country | ~200K | 1.15× | |
| 05 | Galicia | ~200K | 1.07× | |
| 06 | Comunidad Valenciana | ~500K | 1.03× | |
| 07 | Principality of Asturias | ~100K | 1.03× | |
| 08 | Navarre | ~60K | 1.00× | |
| 09 | Aragon | ~100K | 0.97× | |
| 10 | Cantabria | ~60K | 0.94× | |
| 11 | La Rioja | ~30K | 0.94× | |
| 12 | Canary Islands | ~200K | 0.92× | |
| 13 | Region of Murcia | ~100K | 0.90× | |
| 14 | Andalusia | ~800K | 0.88× | |
| 15 | Castile and León | ~200K | 0.86× | |
| 16 | Extremadura | ~80K | 0.84× | |
| 17 | Castilla-La Mancha | ~100K | 0.75× |
The strongest cross-interests of the Anthropology audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Postmodernism | Arts & Culture | 9.71× | ||
| 02 | Charity shop | Fashion & Accessoires | 7.10× | ||
| 03 | SD Eibar | Sports | 6.02× | ||
| 04 | S.L. Benfica | Sports | 5.42× | ||
| 05 | Rayo Vallecano | Travel & Leisure | 5.39× | ||
| 06 | Chain store | Shopping | 4.79× | ||
| 07 | Groupon | Internet & Social Media | 3.73× | ||
| 08 | Play (activity) | Travel & Leisure | 3.71× | ||
| 09 | Team sport | Sports | 3.20× | ||
| 10 | Society | Politics & Society | 2.73× | ||
| 11 | Supermarket | Shopping | 2.61× | ||
| 12 | Do it yourself (DIY) | Home & Garden | 2.39× | ||
| 13 | Discount stores | Shopping | 2.31× | ||
| 14 | Infant | Kids & Family | 2.23× | ||
| 15 | Monarchy | Politics & Society | 2.14× | ||
| 16 | Lidl | Shopping | 2.12× | ||
| 17 | Iberia (airline) | Travel & Leisure | 1.99× | ||
| 18 | La Vanguardia | News | 1.74× | ||
| 19 | Soccer | Sports | 1.71× | ||
| 20 | Madrid | Travel & Leisure | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 2.91× | |
| DIY Mentality | THRILL | 1.90× | |
| Price Sensitivity | PREMIUM | 1.62× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.93× | |
| Luxury Orientation | PREMIUM | 0.94× | |
| Travelling | THRILL | 0.97× |
Anthropology has an estimated audience of 4,699,860 people in Spain, concentrated in Catalonia and Community of Madrid.
59.2% of Anthropology fans are female, 40.8% are male, with an average age of 44.4 years.
Anthropology fans show strongest brand affinity for Postmodernism (9.71×), SD Eibar (6.02×), and Charity shop (7.1×) over the country average.
Anthropology fans in Spain are most concentrated in Catalonia (reach ~1.5M), Community of Madrid (reach ~1M), and Andalusia (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Anthropology itself, the audience over-indexes on SD Eibar (6.02×), Charity shop (7.1×), Society (2.73×), and Team sport (3.2×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Anthropology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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