Anthropology Audience in Germany
Anthropology has an estimated audience of 3,016,577 people in Germany. 51.5% are female, 48.5% are male, average age 38.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Software, REWE, YouTube, Deutsche Bahn, Veganism.
The average Anthropology fan in Germany is 38.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Software, REWE, YouTube, with strongest over-indexing on Software (1.85× the country average). Demographically, the Anthropology audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Tradition, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Anthropology fans
| Metric | Value |
|---|---|
| Female | 51.5% |
| Male | 48.5% |
| Average age | 38.5 |
| Estimated audience size | 3,016,577 |
Audience persona
The typical Anthropology fan in Germany is balanced, around 38.5 years old, with strong Tradition tendencies and a notable affinity for Software.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 683,312 | 1.04× |
| Bayern | 512,352 | 1.06× |
| Baden-Württemberg | 407,722 | 0.99× |
| Hessen | 261,605 | 1.14× |
| Niedersachsen | 260,128 | 0.89× |
| Berlin | 226,962 | 1.68× |
| Rheinland-Pfalz | 159,430 | 1.05× |
| Sachsen | 122,898 | 0.83× |
| Schleswig-Holstein | 101,111 | 0.93× |
| Hamburg | 84,827 | 1.24× |
| Brandenburg | 82,927 | 0.89× |
| Thüringen | 74,085 | 0.96× |
| Sachsen-Anhalt | 57,038 | 0.73× |
| Mecklenburg-Vorpommern | 36,067 | 0.63× |
| Saarland | 30,965 | 0.84× |
| Bremen | 28,468 | 1.1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Software | 1.85× | Technology & Electronics |
| REWE | 2× | Shopping |
| YouTube | 1.73× | Movies & TV |
| Deutsche Bahn | 2.1× | Cars & Mobility |
| Veganism | 2.07× | Food & Beverages |
| Wikipedia | 2.18× | Internet & Social Media |
| Society | 2.38× | Politics & Society |
| Comedy movies | 2.06× | Movies & TV |
| Leisure | 1.8× | Travel & Leisure |
| Video | 2.07× | Movies & TV |
| AutoScout24 | 2.04× | Cars & Mobility |
| Kaufland | 1.87× | Shopping |
| Sportschau | 2.2× | Sports |
| Discount stores | 1.62× | Shopping |
| Smartphones | 1.73× | Technology & Electronics |
| Netto Marken-Discount | 1.86× | Shopping |
| Broadcasting | 2.07× | Movies & TV |
| 1.51× | Internet & Social Media | |
| X | 1.93× | Internet & Social Media |
| Munich | 2.03× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.72 |
| Spirituality | BALANCE | 1.56 |
| Patriotism | CONSERVATISM | 1.51 |
| Pet Ownership | JOY | 1.4 |
| Mindfulness | BALANCE | 1.38 |
| Sustainability | BALANCE | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.2% |
| Brazil | 6.1% |
| United Kingdom | 4.7% |
See Anthropology audiences in other countries
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
Frequently asked questions
How many fans does Anthropology have in Germany?
Anthropology has an estimated audience of 3,016,577 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Anthropology fans?
51.5% of Anthropology fans are female, 48.5% are male, with an average age of 38.5 years.
Which brands do Anthropology fans like most?
Anthropology fans show strongest brand affinity for Software (1.85×), REWE (2×), and YouTube (1.73×) over the country average.
Where do Anthropology fans live in Germany?
Anthropology fans in Germany are most concentrated in Nordrhein-Westfalen (reach 683,312), Bayern (reach 512,352), and Baden-Württemberg (reach 407,722). These three regions account for the largest share of the active audience.
What other brands do Anthropology fans also like?
Beyond Anthropology itself, the audience over-indexes on REWE (2×), YouTube (1.73×), Deutsche Bahn (2.1×), and Veganism (2.07×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Anthropology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.