Rascasse Audience Intelligence

Anthropology Audience in United States

A data profile of the people who buy, follow and care about Anthropology in United States — modelled from more than twelve digital signal sources. Anthropology has an estimated audience of 47,196,363 people in United States.

#29among Field of study in United States#320among Topic in United States#72in Business & Career

The average Anthropology fan in United States is 38.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Country rap, Midwest hip hop, Chicano rap, with strongest over-indexing on Country rap (1.53× the country average).

Demographically, the Anthropology audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Extroversion, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Anthropology fan in United States is balanced, around 38.6 years old, with strong Extroversion tendencies and a notable affinity for Country rap.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Anthropology profile in United States.

Audience size
47.2M
in United States
Gender
53.5%♀
46.5% male
Age
38.6
average years
Country rank
#442
Topic in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Anthropology fans

53.5% are female, 46.5% are male, average age 38.6.

Fig. 02

Gender split

53.5%
Female
46.5%
Male
Demographic split for Anthropology audience in United States
MetricValue
Female53.5%
Male46.5%
Average age38.6
Estimated audience size47,196,363
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Anthropology audience in United States
Age bracketShare%
16-1922%
20-2921%
30-3919%
40-4919%
50+21%
Fig. 04

Worldwide distribution

29.2%

of the worldwide Anthropology audience comes from United States.

Worldwide audience distribution share by country for Anthropology
CountryShare
United States29.2%
Brazil6.1%
United Kingdom4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Anthropology audience in United States is strongest.

Fig. 05

Top regions by affinity

Anthropology fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~300K1.99×
02Massachusetts~1.5M1.67×
03New York~4.5M1.64×
04New Jersey~2M1.56×
05Connecticut~700K1.48×
06Illinois~2M1.37×
07California~6.5M1.29×
08Pennsylvania~2M1.29×
09Rhode Island~200K1.28×
10Virginia~1.5M1.27×
11North Carolina~1.5M1.18×
12Tennessee~1M1.16×
13South Carolina~800K1.16×
14Oregon~600K1.16×
15Hawaii~200K1.15×
16Washington~1M1.12×
17Maryland~900K1.12×
18Colorado~800K1.08×
19Maine~200K1.08×
20Utah~500K1.07×
21Minnesota~700K1.04×
22Georgia~1.5M1.01×
23Texas~4M0.97×
24Alabama~600K0.94×
25Florida~3M0.93×
26Wisconsin~700K0.92×
27Arkansas~400K0.91×
28Vermont~80K0.91×
29Arizona~900K0.89×
30Montana~100K0.89×
31Kentucky~500K0.87×
32Idaho~200K0.87×
33Nebraska~200K0.87×
34Delaware~100K0.87×
35New Hampshire~200K0.86×
36Ohio~1M0.84×
37Oklahoma~400K0.84×
38Kansas~300K0.84×
39Louisiana~500K0.81×
40Missouri~600K0.80×
41Nevada~400K0.79×
42Michigan~1M0.78×
43Iowa~300K0.76×
44Mississippi~300K0.74×
45Indiana~600K0.68×
46South Dakota~70K0.67×
47New Mexico~100K0.60×
48West Virginia~100K0.52×
49Alaska~50K0.52×
50North Dakota~50K0.51×
Fig. 06

Affinity by region

Affinity by region — Anthropology, United States
0.51×1.00×1.99×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Anthropology audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Anthropology audience
#·InterestCategoryAffinity×
01GirlyKids & Family1.99×
02JoJo (singer)Music & Radio1.97×
03Jordan Release DatesFashion & Accessoires1.88×
04Kodak BlackMusic & Radio1.85×
05Rocko's Modern LifeMovies & TV1.81×
06Nicktoons (TV channel)Movies & TV1.80×
07Adam SchefterSports1.61×
08Off road parkCars & Mobility1.60×
09Human bondingKids & Family1.59×
10Men's HumorLiterature1.58×
11Japanese hip hopMusic & Radio1.55×
12Country rapMusic & Radio1.53×
13French hip hopMusic & Radio1.53×
14SpongeBob SquarePantsMovies & TV1.53×
15British hip hopMusic & Radio1.52×
16Midwest hip hopMusic & Radio1.51×
17Sylvia PlathLiterature1.51×
18Motorcycle speedwayCars & Mobility1.51×
19Ralphie MayMovies & TV1.51×
20Chicano rapMusic & Radio1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Anthropology audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Anthropology audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.09×
CreativityOPEN1.08×
Social Media UsageJOY1.06×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Anthropology audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.78×
MindfulnessBALANCE0.79×
Luxury OrientationPREMIUM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Anthropology have in United States?

Anthropology has an estimated audience of 47,196,363 people in United States, concentrated in California and New York.

02

What is the gender split and age of Anthropology fans?

53.5% of Anthropology fans are female, 46.5% are male, with an average age of 38.6 years.

03

Which brands do Anthropology fans like most?

Anthropology fans show strongest brand affinity for Country rap (1.53×), Midwest hip hop (1.51×), and Chicano rap (1.5×) over the country average.

04

Where do Anthropology fans live in United States?

Anthropology fans in United States are most concentrated in California (reach ~6.5M), New York (reach ~4.5M), and Texas (reach ~4M). These three regions account for the largest share of the active audience.

05

What other brands do Anthropology fans also like?

Beyond Anthropology itself, the audience over-indexes on Midwest hip hop (1.51×), Chicano rap (1.5×), British hip hop (1.52×), and Japanese hip hop (1.55×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in United States

See Anthropology audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Anthropology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →