Anthropology Audience in United States

Anthropology logo

Anthropology has an estimated audience of 47,196,363 people in United States. 53.5% are female, 46.5% are male, average age 38.6. Top regions: California, Texas, Florida. Top brand affinities: Country rap, Midwest hip hop, Chicano rap, British hip hop, Japanese hip hop.

The average Anthropology fan in United States is 38.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Country rap, Midwest hip hop, Chicano rap, with strongest over-indexing on Country rap (1.53× the country average). Demographically, the Anthropology audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Extroversion, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic · Subtype: Field of study

Demographics of Anthropology fans

Demographic split for Anthropology audience in United States
MetricValue
Female53.5%
Male46.5%
Average age38.6
Estimated audience size47,196,363

Audience persona

The typical Anthropology fan in United States is balanced, around 38.6 years old, with strong Extroversion tendencies and a notable affinity for Country rap.

Top regions in United States

Top regions ranked by reach for Anthropology in United States
RegionReachAffinity
California7,118,8651.37×
Texas4,358,7961.07×
Florida3,534,5621.11×
New York3,183,2021.21×
Illinois1,732,3151.1×
Pennsylvania1,699,5441.07×
North Carolina1,660,6291.17×
Georgia1,612,4521.11×
New Jersey1,444,0241.2×
Ohio1,370,8490.94×
Virginia1,313,2941.14×
Michigan1,272,1471.03×
Massachusetts1,220,6851.31×
Washington1,076,0471.14×
Tennessee1,022,1201.08×
Arizona936,6030.97×
Maryland844,9471.04×
Indiana743,5620.86×
Colorado742,6691×
South Carolina737,4011.04×
Missouri695,8170.91×
Minnesota672,7300.99×
Alabama648,4380.98×
Wisconsin635,8240.9×
Connecticut614,5451.3×
Oregon582,9971.08×
Louisiana566,3300.93×
Kentucky544,6170.92×
Utah490,3591.16×
Oklahoma488,4350.93×
Nevada414,7570.91×
Arkansas409,1191.05×
Mississippi351,3710.9×
Kansas351,1580.94×
Iowa338,7830.87×
Idaho235,9511×
Hawaii227,5761.12×
Nebraska226,0740.96×
New Mexico181,3020.77×
Washington, District of Columbia173,3621.22×
West Virginia172,5620.79×
Rhode Island170,8841.14×
New Hampshire158,6610.85×
Maine150,1690.89×
Montana107,8090.82×
Delaware99,2070.76×
South Dakota84,6840.78×
Alaska80,6820.8×
Vermont76,1160.92×
North Dakota73,8890.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Anthropology audience
BrandAffinityCategory
Country rap1.53×Music & Radio
Midwest hip hop1.51×Music & Radio
Chicano rap1.5×Music & Radio
British hip hop1.52×Music & Radio
Japanese hip hop1.55×Music & Radio
French hip hop1.53×Music & Radio
Men's Humor1.58×Literature
Human bonding1.59×Kids & Family
SpongeBob SquarePants1.53×Movies & TV
JoJo (singer)1.97×Music & Radio
Kodak Black1.85×Music & Radio
Girly1.99×Kids & Family
Adam Schefter1.61×Sports
Jordan Release Dates1.88×Fashion & Accessoires
Sylvia Plath1.51×Literature
Nicktoons (TV channel)1.8×Movies & TV
Rocko's Modern Life1.81×Movies & TV
Motorcycle speedway1.51×Cars & Mobility
Ralphie May1.51×Movies & TV
Woody Guthrie1.59×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Anthropology audience
TraitClusterScore
ExtroversionTHRILL1.34
MindfulnessBALANCE1.15
Early Adopter MentalityPOWER1.15
TraditionCONSERVATISM1.15
Social Media UsageJOY1.09
Urban LifestyleOPEN1.05

Worldwide distribution

Worldwide audience distribution share by country for Anthropology
CountryShare
United States29.2%
Brazil6.1%
United Kingdom4.7%

See Anthropology audiences in other countries

More Field of study audiences in United States

Frequently asked questions

How many fans does Anthropology have in United States?

Anthropology has an estimated audience of 47,196,363 people in United States, concentrated in California and Texas.

What is the gender split and age of Anthropology fans?

53.5% of Anthropology fans are female, 46.5% are male, with an average age of 38.6 years.

Which brands do Anthropology fans like most?

Anthropology fans show strongest brand affinity for Country rap (1.53×), Midwest hip hop (1.51×), and Chicano rap (1.5×) over the country average.

Where do Anthropology fans live in United States?

Anthropology fans in United States are most concentrated in California (reach 7,118,865), Texas (reach 4,358,796), and Florida (reach 3,534,562). These three regions account for the largest share of the active audience.

What other brands do Anthropology fans also like?

Beyond Anthropology itself, the audience over-indexes on Midwest hip hop (1.51×), Chicano rap (1.5×), British hip hop (1.52×), and Japanese hip hop (1.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Anthropology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.