Rascasse Audience Intelligence

SpongeBob SquarePants Audience in United States

A data profile of the people who buy, follow and care about SpongeBob SquarePants in United States — modelled from more than twelve digital signal sources. SpongeBob SquarePants has an estimated audience of 4,808,631 people in United States.

#19among Animation in United States#216among Movie / TV Show / Series in United States#709in Movies & TV

The average SpongeBob SquarePants fan in United States is 28.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Superman, Crunchyroll, Monsters, with strongest over-indexing on Superman (1.87× the country average).

Demographically, the SpongeBob SquarePants audience skews balanced with an average age of 28.8, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical SpongeBob SquarePants fan in United States is balanced, around 28.8 years old, with strong Extroversion tendencies and a notable affinity for Superman.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the SpongeBob SquarePants profile in United States.

Audience size
4.8M
in United States
Gender
52.7%♀
47.3% male
Age
28.8
average years
Country rank
#6933
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of SpongeBob SquarePants viewers

52.7% are female, 47.3% are male, average age 28.8.

Fig. 02

Gender split

52.7%
Female
47.3%
Male
Demographic split for SpongeBob SquarePants audience in United States
MetricValue
Female52.7%
Male47.3%
Average age28.8
Estimated audience size4,808,631
Fig. 03

Age distribution

Ø 28.8
average years
Age distribution of the SpongeBob SquarePants audience in United States
Age bracketShare%
16-1946%
20-2928%
30-3912%
40-499%
50+5%
Fig. 04

Worldwide distribution

24.2%

of the worldwide SpongeBob SquarePants audience comes from United States.

Worldwide audience distribution share by country for SpongeBob SquarePants
CountryShare
United States24.2%
Mexico12.3%
Italy5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the SpongeBob SquarePants audience in United States is strongest.

Fig. 05

Top regions by affinity

SpongeBob SquarePants fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~70K1.77×
02Alabama~100K1.76×
03West Virginia~30K1.59×
04Arkansas~60K1.54×
05Kentucky~80K1.35×
06Ohio~200K1.32×
07Louisiana~70K1.29×
08North Carolina~200K1.26×
09South Carolina~80K1.23×
10Georgia~200K1.17×
11Oklahoma~60K1.15×
12Tennessee~100K1.11×
13Pennsylvania~200K1.10×
14New Jersey~100K1.09×
15Virginia~100K1.09×
16Indiana~90K1.08×
17Connecticut~50K1.06×
18Missouri~80K1.05×
19Texas~400K1.02×
20New York~300K1.02×
21Michigan~100K1.02×
22Arizona~90K1.02×
23Maryland~80K1.00×
24Nevada~40K0.99×
25Massachusetts~90K0.98×
26Florida~300K0.95×
27California~400K0.90×
28Illinois~100K0.90×
29Maine~10K0.90×
30Oregon~50K0.89×
31New Mexico~20K0.89×
32Delaware~10K0.89×
33South Dakota~9K0.89×
34Kansas~30K0.88×
35Wisconsin~60K0.86×
36Iowa~30K0.86×
37Alaska~8K0.86×
38New Hampshire~20K0.85×
39Rhode Island~10K0.84×
40North Dakota~8K0.84×
41Nebraska~20K0.83×
42Minnesota~50K0.79×
43Idaho~20K0.77×
44Washington~70K0.75×
45Colorado~50K0.74×
46Hawaii~10K0.74×
47Utah~30K0.72×
48Vermont~6K0.72×
49Montana~8K0.66×
50Washington, District of Columbia~8K0.63×
Fig. 06

Affinity by region

Affinity by region — SpongeBob SquarePants, United States
0.63×1.00×1.77×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the SpongeBob SquarePants audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for SpongeBob SquarePants audience
#·InterestCategoryAffinity×
01The SpongeBob SquarePants MovieMovies & TV14.26×
02The Loud HouseMovies & TV14.21×
03ShrekMovies & TV7.15×
04MonstersMovies & TV6.43×
05CrunchyrollGames5.46×
06Ariana GrandeMusic & Radio3.41×
07PokémonGames3.39×
08NickelodeonMovies & TV3.25×
09FandomLiterature3.10×
10Mobile gameGames2.15×
11Stranger ThingsMovies & TV2.14×
12Personal careHealth2.04×
13Wendy'sFood & Beverages1.91×
14SupermanMovies & TV1.87×
15Harry PotterMovies & TV1.76×
16ComicsLiterature1.71×
17Instant messagingInternet & Social Media1.68×
18Science fiction moviesMovies & TV1.66×
19Animated moviesMovies & TV1.59×
20Pizza HutFood & Beverages1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the SpongeBob SquarePants audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by SpongeBob SquarePants audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.73×
Early Adopter MentalityPOWER1.55×
Urban LifestyleOPEN1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by SpongeBob SquarePants audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.53×
TravellingTHRILL0.68×
Design AffinityPREMIUM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does SpongeBob SquarePants have in United States?

SpongeBob SquarePants has an estimated audience of 4,808,631 people in United States, concentrated in California and Texas.

02

What is the gender split and age of SpongeBob SquarePants viewers?

52.7% of SpongeBob SquarePants fans are female, 47.3% are male, with an average age of 28.8 years.

03

Which brands do SpongeBob SquarePants fans like most?

SpongeBob SquarePants fans show strongest brand affinity for Superman (1.87×), Crunchyroll (5.46×), and Monsters (6.43×) over the country average.

04

Where do SpongeBob SquarePants fans live in United States?

SpongeBob SquarePants fans in United States are most concentrated in California (reach ~400K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do SpongeBob SquarePants fans also like?

Beyond SpongeBob SquarePants itself, the audience over-indexes on Crunchyroll (5.46×), Monsters (6.43×), Shrek (7.15×), and Pokémon (3.39×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Animation audiences in United States

See SpongeBob SquarePants audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for SpongeBob SquarePants. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →