SpongeBob SquarePants Audience in United States

SpongeBob SquarePants logo

SpongeBob SquarePants has an estimated audience of 4,499,353 people in United States. 52.7% are female, 47.3% are male, average age 28.8. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Indeed.com, Diabetes mellitus awareness, Google Maps, Kia Sportage.

The average SpongeBob SquarePants fan in United States is 28.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Indeed.com, Diabetes mellitus awareness, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the SpongeBob SquarePants audience skews balanced with an average age of 28.8, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

Demographics of SpongeBob SquarePants fans

Demographic split for SpongeBob SquarePants audience in United States
MetricValue
Female52.7%
Male47.3%
Average age28.8
Estimated audience size4,499,353

Audience persona

The typical SpongeBob SquarePants fan in United States is balanced, around 28.8 years old, with strong Extroversion tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for SpongeBob SquarePants in United States
RegionReachAffinity
California467,0930.94×
Texas406,3331.05×
Florida301,9640.99×
New York276,0261.1×
Ohio195,0521.41×
North Carolina182,0751.34×
Pennsylvania169,3211.12×
Georgia165,8981.2×
Illinois140,1120.93×
New Jersey128,2451.12×
Virginia125,3011.14×
Michigan123,1481.05×
Alabama111,6941.78×
Tennessee104,8981.16×
Arizona96,6511.05×
Massachusetts90,7431.02×
Indiana88,4371.08×
South Carolina86,7351.28×
Missouri78,5601.08×
Kentucky77,6811.38×
Maryland77,3591×
Louisiana71,4961.23×
Washington70,0230.78×
Mississippi64,4981.74×
Arkansas58,0801.57×
Oklahoma57,8361.16×
Wisconsin57,5710.85×
Colorado53,5140.75×
Minnesota50,8660.79×
Connecticut49,5901.1×
Oregon45,1890.88×
Nevada42,5880.98×
West Virginia32,1371.53×
Iowa32,0750.87×
Kansas30,1060.85×
Utah28,8330.72×
New Mexico18,7320.83×
Nebraska17,6240.78×
Idaho16,6690.74×
New Hampshire14,5680.82×
Maine14,2200.88×
Hawaii13,1080.68×
Rhode Island11,1900.78×
Delaware10,2610.83×
South Dakota8,4080.81×
Washington, District of Columbia8,2370.61×
Montana7,5180.6×
Alaska7,2070.75×
North Dakota7,0600.76×
Vermont4,6550.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for SpongeBob SquarePants audience
BrandAffinityCategory
Autism Awareness19.03×Health
Indeed.com8.11×Business & Career
Diabetes mellitus awareness12.48×Health
Google Maps6.43×Internet & Social Media
Kia Sportage33.96×Cars & Mobility
Depop19.32×Fashion & Accessoires
Microblogging12.67×Technology & Electronics
Beetlejuice6.67×Movies & TV
Singer-songwriter5.51×Music & Radio
Pixiv20.13×Internet & Social Media
Hatsune Miku26.5×Literature
Income tax13.19×Business & Career
Shazam (service)20.15×Music & Radio
Tom and Jerry18.67×Movies & TV
Circle K7.3×Shopping
Google News5.77×News
DeviantArt6.89×Internet & Social Media
Dolls Kill20.15×Shopping
Enterprise Rent-A-Car5.7×Cars & Mobility
StubHub8.34×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by SpongeBob SquarePants audience
TraitClusterScore
ExtroversionTHRILL1.81
Early Adopter MentalityPOWER1.51
LGBTQ+ IdentityOPEN1.49
Urban LifestyleOPEN1.11
Social Media UsageJOY1.07
Pet OwnershipJOY1.05

Worldwide distribution

Worldwide audience distribution share by country for SpongeBob SquarePants
CountryShare
United States27.2%
Mexico8.9%
Philippines4.7%

See SpongeBob SquarePants audiences in other countries

More Animation audiences in United States

Frequently asked questions

How many fans does SpongeBob SquarePants have in United States?

SpongeBob SquarePants has an estimated audience of 4,499,353 people in United States, concentrated in California and Texas.

What is the gender split and age of SpongeBob SquarePants fans?

52.7% of SpongeBob SquarePants fans are female, 47.3% are male, with an average age of 28.8 years.

Which brands do SpongeBob SquarePants fans like most?

SpongeBob SquarePants fans show strongest brand affinity for Autism Awareness (19.03×), Indeed.com (8.11×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do SpongeBob SquarePants fans live in United States?

SpongeBob SquarePants fans in United States are most concentrated in California (reach 467,093), Texas (reach 406,333), and Florida (reach 301,964). These three regions account for the largest share of the active audience.

What other brands do SpongeBob SquarePants fans also like?

Beyond SpongeBob SquarePants itself, the audience over-indexes on Indeed.com (8.11×), Diabetes mellitus awareness (12.48×), Google Maps (6.43×), and Kia Sportage (33.96×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for SpongeBob SquarePants. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.