SpongeBob SquarePants Audience in Germany
SpongeBob SquarePants has an estimated audience of 425,399 people in Germany. 48.7% are female, 51.3% are male, average age 28.2. Top brand affinities: Scooby-Doo, Bob the Builder, Austin Powers (film series), Alvin and the Chipmunks, Beetlejuice.
Top brand affinities include Scooby-Doo, Bob the Builder, Austin Powers (film series), with strongest over-indexing on Scooby-Doo (15.41× the country average). Demographically, the SpongeBob SquarePants audience skews balanced with an average age of 28.2, and over-indexes on personality traits such as Sustainability, Social Media Usage.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation
Demographics of SpongeBob SquarePants fans
| Metric | Value |
|---|---|
| Female | 48.7% |
| Male | 51.3% |
| Average age | 28.2 |
| Estimated audience size | 425,399 |
Audience persona
The typical SpongeBob SquarePants fan in Germany is balanced, around 28.2 years old, with strong Sustainability tendencies and a notable affinity for Scooby-Doo.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Scooby-Doo | 15.41× | Movies & TV |
| Bob the Builder | 33.41× | Movies & TV |
| Austin Powers (film series) | 25.3× | Movies & TV |
| Alvin and the Chipmunks | 20× | Music & Radio |
| Beetlejuice | 7.27× | Movies & TV |
| Goat Simulator | 40.23× | Games |
| Kim Basinger | 17.34× | Fashion & Accessoires |
| Jay Leno | 29.36× | Movies & TV |
| DirecTV | 7.66× | Movies & TV |
| Harry Potter | 1.84× | Movies & TV |
| Fireman Sam | 10.85× | Movies & TV |
| School of Rock | 18.15× | Movies & TV |
| Garfield | 14.92× | Movies & TV |
| Kim Possible | 10.48× | Movies & TV |
| South Park | 7× | Movies & TV |
| David Harbour | 5.81× | Movies & TV |
| The Big Bang Theory | 3.83× | Movies & TV |
| DJI | 7.82× | Technology & Electronics |
| Haftbefehl | 4.19× | Music & Radio |
| Zoey 101 | 17.86× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.14 |
| Social Media Usage | JOY | 1.14 |
| Early Adopter Mentality | POWER | 1.1 |
| Pet Ownership | JOY | 1.09 |
| Extroversion | THRILL | 1.09 |
| LGBTQ+ Identity | OPEN | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.2% |
| Mexico | 8.9% |
| Philippines | 4.7% |
See SpongeBob SquarePants audiences in other countries
More Animation audiences in Germany
- Cars (film) (7,618,180)
- Pokémon (5,147,406)
- Happy New Year (2014 film) (3,924,712)
- Spider-Man (2,076,974)
- Stitch! (1,614,641)
How to read this data
Audience size is the estimated number of people in Germany who actively search for SpongeBob SquarePants. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.