SpongeBob SquarePants Audience in Germany

SpongeBob SquarePants logo

SpongeBob SquarePants has an estimated audience of 425,399 people in Germany. 48.7% are female, 51.3% are male, average age 28.2. Top brand affinities: Combat sport, Crawley Town F.C., Progressive rock, Stradivarius, Figure painting (hobby).

Top brand affinities include Combat sport, Crawley Town F.C., Progressive rock, with strongest over-indexing on Combat sport (2.28× the country average). Demographically, the SpongeBob SquarePants audience skews balanced with an average age of 28.2, and over-indexes on personality traits such as Sustainability, Social Media Usage.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

Demographics of SpongeBob SquarePants fans

Demographic split for SpongeBob SquarePants audience in Germany
MetricValue
Female48.7%
Male51.3%
Average age28.2
Estimated audience size425,399

Audience persona

The typical SpongeBob SquarePants fan in Germany is balanced, around 28.2 years old, with strong Sustainability tendencies and a notable affinity for Combat sport.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for SpongeBob SquarePants audience
BrandAffinityCategory
Combat sport2.28×Sports
Crawley Town F.C.33.41×Sports
Progressive rock2.19×Music & Radio
Stradivarius1.97×Shopping
Figure painting (hobby)4.47×Arts & Culture
Klis25.3×Travel & Leisure
Urban horticulture1.59×Home & Garden
Personalised Gifts1.67×Home & Garden
Racing1.55×Cars & Mobility
Howard Wolowitz9.33×Movies & TV
Škoda Kodiaq1.69×Cars & Mobility
Mustard seed8.18×Food & Beverages
Headhunters (film)3.57×Movies & TV
Knauf Insulation8.8×Business & Career
KLIX (AM)1.77×Music & Radio
Este, Veneto1.73×Travel & Leisure
Grinch1.6×Movies & TV
Hypertext1.86×Technology & Electronics
Software engineer5.18×Technology & Electronics
Keeper (password manager)2.59×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by SpongeBob SquarePants audience
TraitClusterScore
SustainabilityBALANCE1.14
Social Media UsageJOY1.14
Early Adopter MentalityPOWER1.1
Pet OwnershipJOY1.09
ExtroversionTHRILL1.09
LGBTQ+ IdentityOPEN1.07

Worldwide distribution

Worldwide audience distribution share by country for SpongeBob SquarePants
CountryShare
United States27.2%
Mexico8.9%
Philippines4.7%

See SpongeBob SquarePants audiences in other countries

More Animation audiences in Germany

How to read this data

Audience size is the estimated number of people in Germany who actively search for SpongeBob SquarePants. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.