Children's television series Audience in Germany

Children's television series has an estimated audience of 2,447,245 people in Germany. 55.5% are female, 44.5% are male, average age 38.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Natural World, Checker Tobi, Tagesschau, Kim Basinger, Die Sendung mit der Maus.
The average Children's television series fan in Germany is 38.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Natural World, Checker Tobi, Tagesschau, with strongest over-indexing on Natural World (3.02× the country average). Demographically, the Children's television series audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Pet Ownership, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Topic
Demographics of Children's television series fans
| Metric | Value |
|---|---|
| Female | 55.5% |
| Male | 44.5% |
| Average age | 38.1 |
| Estimated audience size | 2,447,245 |
Audience persona
The typical Children's television series fan in Germany is more female, around 38.1 years old, with strong Pet Ownership tendencies and a notable affinity for Natural World.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 654,233 | 1.22× |
| Bayern | 382,334 | 0.97× |
| Baden-Württemberg | 331,491 | 0.99× |
| Niedersachsen | 308,149 | 1.3× |
| Hessen | 177,905 | 0.95× |
| Rheinland-Pfalz | 133,938 | 1.09× |
| Sachsen | 121,027 | 1.01× |
| Schleswig-Holstein | 85,089 | 0.97× |
| Berlin | 84,592 | 0.77× |
| Brandenburg | 76,499 | 1.01× |
| Sachsen-Anhalt | 61,614 | 0.97× |
| Thüringen | 59,085 | 0.95× |
| Hamburg | 51,513 | 0.93× |
| Mecklenburg-Vorpommern | 46,850 | 1× |
| Saarland | 30,399 | 1.01× |
| Bremen | 17,754 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Natural World | 3.02× | Fashion & Accessoires |
| Checker Tobi | 7.19× | Movies & TV |
| Tagesschau | 2.01× | Movies & TV |
| Kim Basinger | 16.24× | Fashion & Accessoires |
| Die Sendung mit der Maus | 10.2× | Movies & TV |
| Edeka | 2.16× | Shopping |
| Dakota Johnson | 5.46× | Movies & TV |
| TikTok | 1.74× | Internet & Social Media |
| YouTube | 1.81× | Movies & TV |
| Design | 1.6× | Home & Garden |
| Bild | 1.81× | News |
| REWE | 2.01× | Shopping |
| EBay | 2.02× | Shopping |
| 1.66× | Internet & Social Media | |
| Barbie | 2.4× | Movies & TV |
| Online shopping | 1.53× | Shopping |
| Animated movies | 2.8× | Movies & TV |
| Politics and social issues | 1.65× | Politics & Society |
| Kaufland | 1.95× | Shopping |
| Current events | 1.76× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.47 |
| Extroversion | THRILL | 1.35 |
| Family Orientation | CONSERVATISM | 1.26 |
| Mindfulness | BALANCE | 1.22 |
| Spirituality | BALANCE | 1.21 |
| DIY Mentality | THRILL | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 24.9% |
| United States | 19.9% |
| Brazil | 4.7% |
See Children's television series audiences in other countries
- Children's television series — United States
- Children's television series — United Kingdom
- Children's television series — France
- Children's television series — Italy
- Children's television series — Spain
- Children's television series — Brazil
- Children's television series — Japan
- Children's television series — South Korea
- Children's television series — India
More Movies & TV audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Children's television series have in Germany?
Children's television series has an estimated audience of 2,447,245 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Children's television series fans?
55.5% of Children's television series fans are female, 44.5% are male, with an average age of 38.1 years.
Which brands do Children's television series fans like most?
Children's television series fans show strongest brand affinity for Natural World (3.02×), Checker Tobi (7.19×), and Tagesschau (2.01×) over the country average.
Where do Children's television series fans live in Germany?
Children's television series fans in Germany are most concentrated in Nordrhein-Westfalen (reach 654,233), Bayern (reach 382,334), and Baden-Württemberg (reach 331,491). These three regions account for the largest share of the active audience.
What other brands do Children's television series fans also like?
Beyond Children's television series itself, the audience over-indexes on Checker Tobi (7.19×), Tagesschau (2.01×), Kim Basinger (16.24×), and Die Sendung mit der Maus (10.2×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Children's television series. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.