Rascasse Audience Intelligence

Die Sendung mit der Maus Audience in Germany

Name: Die Sendung mit der Maus — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Die Sendung mit der Maus in Germany — modelled from more than twelve digital signal sources. Die Sendung mit der Maus has an estimated audience of 831,524 people in Germany.

#31among TV show in Germany #310among Movie / TV Show / Series in Germany #985in Movies & TV

The average Die Sendung mit der Maus fan in Germany is 41.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Checker Tobi, Rolf Zuckowski, Die Pfefferkörner, with strongest over-indexing on Checker Tobi (16.41× the country average).

Demographically, the Die Sendung mit der Maus audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Die Sendung mit der Maus fan in Germany is more female, around 41.8 years old, with strong Patriotism tendencies and a notable affinity for Checker Tobi.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV show

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Die Sendung mit der Maus profile in Germany.

Audience size

832K

in Germany

Gender

66.2%♀

33.8% male

Age

41.8

average years

Country rank

#7627

Movie / TV Show / Series in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Die Sendung mit der Maus viewers

66.2% are female, 33.8% are male, average age 41.8.

Fig. 02

Gender split

66.2%

Female

33.8%

Male

Demographic split for Die Sendung mit der Maus audience in Germany
Metric	Value
Female	66.2%
Male	33.8%
Average age	41.8
Estimated audience size	831,524

Fig. 03

Age distribution

Age distribution of the Die Sendung mit der Maus audience in Germany
Age bracket	Share	%
16-19		8%
20-29		18%
30-39		31%
40-49		26%
50+		18%

Fig. 04

Worldwide distribution

81.3%

of the worldwide Die Sendung mit der Maus audience comes from Germany.

Worldwide audience distribution share by country for Die Sendung mit der Maus
Country	Share
Germany	81.3%
Austria	5.1%
Switzerland	3.7%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Die Sendung mit der Maus audience in Germany is strongest.

Fig. 05

Top regions by affinity

Die Sendung mit der Maus fans by region: top regions in Germany
#	Region	Reach	×
01	Nordrhein-Westfalen	~200K	1.26×
02	Bayern	~200K	1.14×
03	Baden-Württemberg	~100K	1.13×
04	Rheinland-Pfalz	~50K	1.13×
05	Saarland	~10K	1.10×
06	Berlin	~40K	1.06×
07	Niedersachsen	~90K	1.05×
08	Sachsen	~40K	0.99×
09	Schleswig-Holstein	~30K	0.97×
10	Hessen	~60K	0.96×
11	Thüringen	~20K	0.95×
12	Bremen	~7K	0.95×
13	Brandenburg	~20K	0.93×
14	Hamburg	~20K	0.91×
15	Mecklenburg-Vorpommern	~10K	0.78×
16	Sachsen-Anhalt	~20K	0.74×

Affinity by region — Die Sendung mit der Maus, Germany

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Die Sendung mit der Maus audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Die Sendung mit der Maus audience
#	Interest	Category	×
01	Checker Tobi	Movies & TV	16.41×
02	Die Pfefferkörner	Movies & TV	16.41×
03	Wissen macht Ah!	Movies & TV	16.41×
04	Rolf Zuckowski	Music & Radio	15.72×
05	Ralph Caspers	Movies & TV	11.34×
06	Dikka	Music & Radio	8.42×
07	Children's television series	Movies & TV	5.59×
08	Westdeutscher Rundfunk	Movies & TV	3.21×
09	Das Erste	Movies & TV	3.16×
10	Drill	Home & Garden	2.88×
11	Bayerischer Rundfunk	Movies & TV	2.55×
12	Public broadcasting	Movies & TV	2.40×
13	ZDF	Movies & TV	2.18×
14	Tagesschau	Movies & TV	2.16×
15	FRITZ!Box	Technology & Electronics	2.05×
16	Home construction	Home & Garden	2.03×
17	Spiegel Online	News	1.91×
18	Hornbach	Shopping	1.90×
19	Sportschau	Sports	1.72×
20	Wikipedia	Internet & Social Media	1.57×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Die Sendung mit der Maus audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Die Sendung mit der Maus audience · What stands out
Trait	Cluster	Score
Patriotism	CONSERVATISM	1.70×
Spirituality	BALANCE	1.44×
Tradition	CONSERVATISM	1.21×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Die Sendung mit der Maus audience · Rather not
Trait	Cluster	Score
Luxury Orientation	PREMIUM	0.51×
Individualism	JOY	0.57×
Early Adopter Mentality	POWER	0.63×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Die Sendung mit der Maus have in Germany?

Die Sendung mit der Maus has an estimated audience of 831,524 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Die Sendung mit der Maus viewers?

66.2% of Die Sendung mit der Maus fans are female, 33.8% are male, with an average age of 41.8 years.

Which brands do Die Sendung mit der Maus fans like most?

Die Sendung mit der Maus fans show strongest brand affinity for Checker Tobi (16.41×), Rolf Zuckowski (15.72×), and Die Pfefferkörner (16.41×) over the country average.

Where do Die Sendung mit der Maus fans live in Germany?

Die Sendung mit der Maus fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

What other brands do Die Sendung mit der Maus fans also like?

Beyond Die Sendung mit der Maus itself, the audience over-indexes on Rolf Zuckowski (15.72×), Die Pfefferkörner (16.41×), Wissen macht Ah! (16.41×), and Tagesschau (2.16×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Die Sendung mit der Maus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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