Die Sendung mit der Maus Audience in Germany
Die Sendung mit der Maus has an estimated audience of 862,905 people in Germany. 66.2% are female, 33.8% are male, average age 41.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Checker Tobi, Rolf Zuckowski, Wissen macht Ah!, Tagesschau, Children's television series.
The average Die Sendung mit der Maus fan in Germany is 41.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Checker Tobi, Rolf Zuckowski, Wissen macht Ah!, with strongest over-indexing on Checker Tobi (16.41× the country average). Demographically, the Die Sendung mit der Maus audience skews more female with an average age of 41.8, and over-indexes on personality traits such as LGBTQ+ Identity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV show
Demographics of Die Sendung mit der Maus fans
| Metric | Value |
|---|---|
| Female | 66.2% |
| Male | 33.8% |
| Average age | 41.8 |
| Estimated audience size | 862,905 |
Audience persona
The typical Die Sendung mit der Maus fan in Germany is more female, around 41.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Checker Tobi.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 245,396 | 1.3× |
| Bayern | 166,918 | 1.2× |
| Baden-Württemberg | 135,865 | 1.15× |
| Niedersachsen | 88,713 | 1.06× |
| Hessen | 63,595 | 0.97× |
| Rheinland-Pfalz | 47,959 | 1.11× |
| Berlin | 43,269 | 1.12× |
| Sachsen | 42,912 | 1.01× |
| Schleswig-Holstein | 29,837 | 0.96× |
| Brandenburg | 24,370 | 0.91× |
| Thüringen | 19,948 | 0.91× |
| Hamburg | 18,002 | 0.92× |
| Sachsen-Anhalt | 15,559 | 0.7× |
| Saarland | 11,398 | 1.08× |
| Mecklenburg-Vorpommern | 11,396 | 0.69× |
| Bremen | 6,681 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Checker Tobi | 16.41× | Movies & TV |
| Rolf Zuckowski | 15.72× | Music & Radio |
| Wissen macht Ah! | 16.41× | Movies & TV |
| Tagesschau | 2.16× | Movies & TV |
| Children's television series | 5.59× | Movies & TV |
| Spiegel Online | 1.91× | News |
| Westdeutscher Rundfunk | 3.21× | Movies & TV |
| Ralph Caspers | 11.34× | Movies & TV |
| ZDF | 2.18× | Movies & TV |
| Hornbach | 1.9× | Shopping |
| Wetter.com | 1.74× | Home & Garden |
| Friends | 2.1× | Movies & TV |
| Home construction | 2.03× | Home & Garden |
| FRITZ!Box | 2.05× | Technology & Electronics |
| Christoph Biemann | 16.41× | Movies & TV |
| Drill | 2.88× | Home & Garden |
| Let's Dance (German TV series) | 2.05× | Movies & TV |
| Sportschau | 1.72× | Sports |
| Wikipedia | 1.57× | Internet & Social Media |
| Gala | 1.51× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.51 |
| Pet Ownership | JOY | 1.44 |
| Patriotism | CONSERVATISM | 1.36 |
| Healthy Lifestyle | BALANCE | 1.35 |
| DIY Mentality | THRILL | 1.25 |
| Tradition | CONSERVATISM | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 81.8% |
| Austria | 5.0% |
| Switzerland | 3.7% |
See Die Sendung mit der Maus audiences in other countries
- Die Sendung mit der Maus — United States
- Die Sendung mit der Maus — United Kingdom
- Die Sendung mit der Maus — France
- Die Sendung mit der Maus — Italy
- Die Sendung mit der Maus — Spain
- Die Sendung mit der Maus — Brazil
- Die Sendung mit der Maus — Japan
- Die Sendung mit der Maus — South Korea
- Die Sendung mit der Maus — India
More TV show audiences in Germany
- Sportschau (12,473,404)
- Storm of Love (5,856,999)
- Heute (4,908,452)
- Dahoam is Dahoam (3,769,462)
- Bauer sucht Frau (3,559,258)
Frequently asked questions
How many fans does Die Sendung mit der Maus have in Germany?
Die Sendung mit der Maus has an estimated audience of 862,905 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Die Sendung mit der Maus fans?
66.2% of Die Sendung mit der Maus fans are female, 33.8% are male, with an average age of 41.8 years.
Which brands do Die Sendung mit der Maus fans like most?
Die Sendung mit der Maus fans show strongest brand affinity for Checker Tobi (16.41×), Rolf Zuckowski (15.72×), and Wissen macht Ah! (16.41×) over the country average.
Where do Die Sendung mit der Maus fans live in Germany?
Die Sendung mit der Maus fans in Germany are most concentrated in Nordrhein-Westfalen (reach 245,396), Bayern (reach 166,918), and Baden-Württemberg (reach 135,865). These three regions account for the largest share of the active audience.
What other brands do Die Sendung mit der Maus fans also like?
Beyond Die Sendung mit der Maus itself, the audience over-indexes on Rolf Zuckowski (15.72×), Wissen macht Ah! (16.41×), Tagesschau (2.16×), and Children's television series (5.59×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Die Sendung mit der Maus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.