Nickelodeon Audience in Germany
Nickelodeon has an estimated audience of 1,600,338 people in Germany. 56.4% are female, 43.6% are male, average age 31.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Barbie, Harry Potter, PAW Patrol, TikTok, Godzilla.
The average Nickelodeon fan in Germany is 31.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Barbie, Harry Potter, PAW Patrol, with strongest over-indexing on Barbie (9.6× the country average). Demographically, the Nickelodeon audience skews more female with an average age of 31.1, and over-indexes on personality traits such as Social Media Usage, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel
Demographics of Nickelodeon fans
| Metric | Value |
|---|---|
| Female | 56.4% |
| Male | 43.6% |
| Average age | 31.1 |
| Estimated audience size | 1,600,338 |
Audience persona
The typical Nickelodeon fan in Germany is more female, around 31.1 years old, with strong Social Media Usage tendencies and a notable affinity for Barbie.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 437,226 | 1.25× |
| Bayern | 260,142 | 1.01× |
| Baden-Württemberg | 251,096 | 1.15× |
| Niedersachsen | 169,276 | 1.09× |
| Hessen | 135,897 | 1.11× |
| Rheinland-Pfalz | 85,453 | 1.07× |
| Berlin | 74,336 | 1.04× |
| Sachsen | 69,994 | 0.89× |
| Schleswig-Holstein | 54,584 | 0.95× |
| Brandenburg | 39,727 | 0.8× |
| Hamburg | 37,532 | 1.04× |
| Thüringen | 33,858 | 0.83× |
| Sachsen-Anhalt | 33,207 | 0.8× |
| Mecklenburg-Vorpommern | 25,805 | 0.84× |
| Saarland | 19,414 | 0.99× |
| Bremen | 15,584 | 1.14× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Barbie | 9.6× | Movies & TV |
| Harry Potter | 2.63× | Movies & TV |
| PAW Patrol | 7.8× | Movies & TV |
| TikTok | 2.17× | Internet & Social Media |
| Godzilla | 4.17× | Movies & TV |
| Food and drink | 1.55× | Food & Beverages |
| Euphoria | 2.3× | Movies & TV |
| Stranger Things | 2.97× | Movies & TV |
| Scooby-Doo | 4.65× | Movies & TV |
| Superman | 2.49× | Movies & TV |
| Tubi TV | 9.55× | Movies & TV |
| Big Time Rush | 12.13× | Movies & TV |
| Transfermarkt | 2.16× | Sports |
| Millie Bobby Brown | 3.36× | Movies & TV |
| Sirens | 7.14× | Movies & TV |
| Ariana Grande | 3.62× | Music & Radio |
| LADYBUG | 9.41× | Movies & TV |
| Taylor Swift | 2.7× | Music & Radio |
| Friends | 1.98× | Movies & TV |
| Lieferando.de | 1.59× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Social Media Usage | JOY | 1.16 |
| Patriotism | CONSERVATISM | 1.12 |
| Urban Lifestyle | OPEN | 1.11 |
| Family Orientation | CONSERVATISM | 1.1 |
| Sustainability | BALANCE | 1.09 |
| Tradition | CONSERVATISM | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 40.8% |
| United Kingdom | 6.1% |
| Mexico | 5.7% |
See Nickelodeon audiences in other countries
More Movies & TV audiences in Germany
- ZDF (11,817,984)
- Sport1 (Netherlands) (11,468,333)
- Netflix (9,224,186)
- RTL Television (8,157,870)
- QVC (7,551,798)
Frequently asked questions
How many fans does Nickelodeon have in Germany?
Nickelodeon has an estimated audience of 1,600,338 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Nickelodeon fans?
56.4% of Nickelodeon fans are female, 43.6% are male, with an average age of 31.1 years.
Which brands do Nickelodeon fans like most?
Nickelodeon fans show strongest brand affinity for Barbie (9.6×), Harry Potter (2.63×), and PAW Patrol (7.8×) over the country average.
Where do Nickelodeon fans live in Germany?
Nickelodeon fans in Germany are most concentrated in Nordrhein-Westfalen (reach 437,226), Bayern (reach 260,142), and Baden-Württemberg (reach 251,096). These three regions account for the largest share of the active audience.
What other brands do Nickelodeon fans also like?
Beyond Nickelodeon itself, the audience over-indexes on Harry Potter (2.63×), PAW Patrol (7.8×), TikTok (2.17×), and Godzilla (4.17×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Nickelodeon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.