Rascasse Audience Intelligence

Nickelodeon Audience in Germany

A data profile of the people who buy, follow and care about Nickelodeon in Germany — modelled from more than twelve digital signal sources. Nickelodeon has an estimated audience of 1,599,089 people in Germany.

#34among TV Channel in Germany#385in Movies & TV

The average Nickelodeon fan in Germany is 31.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Barbie, Harry Potter, PAW Patrol, with strongest over-indexing on Barbie (9.6× the country average).

Demographically, the Nickelodeon audience skews more female with an average age of 31.1, and over-indexes on personality traits such as Extroversion, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Nickelodeon fan in Germany is more female, around 31.1 years old, with strong Extroversion tendencies and a notable affinity for Barbie.

Category: Movies & TV · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nickelodeon profile in Germany.

Audience size
1.6M
in Germany
Gender
56.4%♀
43.6% male
Age
31.1
average years
Country rank
#4201
TV Channel in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Nickelodeon

56.4% are female, 43.6% are male, average age 31.1.

Fig. 02

Gender split

56.4%
Female
43.6%
Male
Demographic split for Nickelodeon audience in Germany
MetricValue
Female56.4%
Male43.6%
Average age31.1
Estimated audience size1,599,089
Fig. 03

Age distribution

Ø 31.1
average years
Age distribution of the Nickelodeon audience in Germany
Age bracketShare%
16-1939%
20-2925%
30-3918%
40-4911%
50+7%
Fig. 04

Worldwide distribution

3.4%

of the worldwide Nickelodeon audience comes from Germany.

Worldwide audience distribution share by country for Nickelodeon
CountryShare
United States40.7%
United Kingdom6.0%
Mexico5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nickelodeon audience in Germany is strongest.

Fig. 05

Top regions by affinity

Nickelodeon fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~400K1.21×
02Bremen~20K1.15×
03Baden-Württemberg~200K1.11×
04Hessen~100K1.11×
05Niedersachsen~200K1.09×
06Saarland~20K1.07×
07Rheinland-Pfalz~80K1.05×
08Hamburg~40K1.01×
09Berlin~70K1.00×
10Bayern~300K0.97×
11Schleswig-Holstein~50K0.94×
12Sachsen~70K0.90×
13Mecklenburg-Vorpommern~30K0.88×
14Thüringen~40K0.87×
15Sachsen-Anhalt~30K0.84×
16Brandenburg~40K0.83×
Fig. 06

Affinity by region

Affinity by region — Nickelodeon, Germany
0.83×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nickelodeon audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nickelodeon audience
#·InterestCategoryAffinity×
01DummyMusic & Radio12.80×
02Big Time RushMovies & TV12.13×
03BarbieMovies & TV9.60×
04Tubi TVMovies & TV9.55×
05LADYBUGMovies & TV9.41×
06PAW PatrolMovies & TV7.80×
07Scooby-DooMovies & TV4.65×
08GodzillaMovies & TV4.17×
09Ariana GrandeMusic & Radio3.62×
10Diaper bagKids & Family3.46×
11Millie Bobby BrownMovies & TV3.36×
12Stranger ThingsMovies & TV2.97×
13Taylor SwiftMusic & Radio2.70×
14Harry PotterMovies & TV2.63×
15SupermanMovies & TV2.49×
16TikTokInternet & Social Media2.17×
17TransfermarktSports2.16×
18Lieferando.deFood & Beverages1.59×
19RossmannShopping1.58×
20Food and drinkFood & Beverages1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nickelodeon audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nickelodeon audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.40×
PatriotismCONSERVATISM1.34×
Pet OwnershipJOY1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nickelodeon audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.52×
Luxury OrientationPREMIUM0.80×
Design AffinityPREMIUM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nickelodeon have in Germany?

Nickelodeon has an estimated audience of 1,599,089 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Nickelodeon fans?

56.4% of Nickelodeon fans are female, 43.6% are male, with an average age of 31.1 years.

03

Which brands do Nickelodeon fans like most?

Nickelodeon fans show strongest brand affinity for Barbie (9.6×), Harry Potter (2.63×), and PAW Patrol (7.8×) over the country average.

04

Where do Nickelodeon fans live in Germany?

Nickelodeon fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Nickelodeon fans also like?

Beyond Nickelodeon itself, the audience over-indexes on Harry Potter (2.63×), PAW Patrol (7.8×), TikTok (2.17×), and Godzilla (4.17×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in Germany

See Nickelodeon audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Nickelodeon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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