Rascasse Audience Intelligence

LADYBUG Audience in Germany

A data profile of the people who buy, follow and care about LADYBUG in Germany — modelled from more than twelve digital signal sources. LADYBUG has an estimated audience of 440,699 people in Germany.

#2among Family in Germany#711among Movie / TV Show / Series in Germany#2084in Movies & TV

The average LADYBUG fan in Germany is 32.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Monsters, Scooby-Doo, Oblivion (2013 film), with strongest over-indexing on Monsters (59.53× the country average).

Demographically, the LADYBUG audience skews more male with an average age of 32.6, and over-indexes on personality traits such as Extroversion, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical LADYBUG fan in Germany is more male, around 32.6 years old, with strong Extroversion tendencies and a notable affinity for Monsters.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Family

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the LADYBUG profile in Germany.

Audience size
441K
in Germany
Gender
41.3%♀
58.7% male
Age
32.6
average years
Country rank
#12967
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of LADYBUG viewers

41.3% are female, 58.7% are male, average age 32.6.

Fig. 02

Gender split

41.3%
Female
58.7%
Male
Demographic split for LADYBUG audience in Germany
MetricValue
Female41.3%
Male58.7%
Average age32.6
Estimated audience size440,699
Fig. 03

Age distribution

Ø 32.6
average years
Age distribution of the LADYBUG audience in Germany
Age bracketShare%
16-1934%
20-2919%
30-3928%
40-4916%
50+3%
Fig. 04

Worldwide distribution

4.7%

of the worldwide LADYBUG audience comes from Germany.

Worldwide audience distribution share by country for LADYBUG
CountryShare
United States22.1%
Brazil13.8%
Mexico5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the LADYBUG audience in Germany is strongest.

Fig. 05

Top regions by affinity

LADYBUG fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~100K1.15×
02Rheinland-Pfalz~20K1.05×
03Schleswig-Holstein~20K1.05×
04Baden-Württemberg~60K1.04×
05Sachsen~20K1.04×
06Saarland~6K1.04×
07Niedersachsen~40K1.01×
08Hessen~40K1.01×
09Bayern~70K0.98×
10Bremen~4K0.98×
11Brandenburg~10K0.97×
12Sachsen-Anhalt~10K0.95×
13Hamburg~10K0.95×
14Berlin~20K0.94×
15Thüringen~10K0.93×
16Mecklenburg-Vorpommern~8K0.92×
Fig. 06

Affinity by region

Affinity by region — LADYBUG, Germany
0.92×1.00×1.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the LADYBUG audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for LADYBUG audience
#·InterestCategoryAffinity×
01MonstersMovies & TV59.53×
02Scooby-DooMovies & TV20.00×
03Oblivion (2013 film)Movies & TV20.00×
04Bob the BuilderMovies & TV20.00×
05Andy SambergMovies & TV20.00×
06Austin Powers (film series)Movies & TV20.00×
07Victoria JusticeMovies & TV20.00×
08MegamindMovies & TV19.40×
09Westworld (TV series)Movies & TV19.35×
10GarfieldMovies & TV19.05×
11Google TrendsInternet & Social Media18.41×
12Mila KunisMovies & TV16.59×
13Rose LeslieMovies & TV15.01×
14Brie LarsonMovies & TV14.15×
15Jaden SmithMovies & TV11.75×
16BeetlejuiceMovies & TV10.79×
17Person of Interest (TV series)Movies & TV10.29×
18Stitch!Movies & TV10.26×
19NickelodeonMovies & TV9.41×
20CanvaTechnology & Electronics7.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the LADYBUG audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by LADYBUG audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.74×
Risk AppetiteTHRILL1.55×
IndividualismJOY1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by LADYBUG audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.69×
Design AffinityPREMIUM0.76×
Quality AwarenessPREMIUM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does LADYBUG have in Germany?

LADYBUG has an estimated audience of 440,699 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of LADYBUG viewers?

41.3% of LADYBUG fans are female, 58.7% are male, with an average age of 32.6 years.

03

Which brands do LADYBUG fans like most?

LADYBUG fans show strongest brand affinity for Monsters (59.53×), Scooby-Doo (20×), and Oblivion (2013 film) (20×) over the country average.

04

Where do LADYBUG fans live in Germany?

LADYBUG fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do LADYBUG fans also like?

Beyond LADYBUG itself, the audience over-indexes on Scooby-Doo (20×), Oblivion (2013 film) (20×), Beetlejuice (10.79×), and Mila Kunis (16.59×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Family audiences in Germany

See LADYBUG audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for LADYBUG. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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