LADYBUG Audience in Germany
LADYBUG has an estimated audience of 454,169 people in Germany. 41.3% are female, 58.7% are male, average age 32.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Hawesko, Google Home, Dog breed, Loincloth, Commercial mortgage.
The average LADYBUG fan in Germany is 32.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Hawesko, Google Home, Dog breed, with strongest over-indexing on Hawesko (9× the country average). Demographically, the LADYBUG audience skews more male with an average age of 32.6, and over-indexes on personality traits such as Extroversion, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Family
Demographics of LADYBUG fans
| Metric | Value |
|---|---|
| Female | 41.3% |
| Male | 58.7% |
| Average age | 32.6 |
| Estimated audience size | 454,169 |
Audience persona
The typical LADYBUG fan in Germany is more male, around 32.6 years old, with strong Extroversion tendencies and a notable affinity for Hawesko.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 117,497 | 1.18× |
| Bayern | 71,711 | 0.98× |
| Baden-Württemberg | 65,268 | 1.05× |
| Niedersachsen | 45,464 | 1.03× |
| Hessen | 35,568 | 1.03× |
| Rheinland-Pfalz | 23,831 | 1.05× |
| Sachsen | 23,736 | 1.07× |
| Berlin | 19,827 | 0.98× |
| Schleswig-Holstein | 17,094 | 1.05× |
| Brandenburg | 13,976 | 0.99× |
| Sachsen-Anhalt | 10,693 | 0.91× |
| Thüringen | 10,222 | 0.88× |
| Hamburg | 10,097 | 0.98× |
| Mecklenburg-Vorpommern | 7,636 | 0.88× |
| Saarland | 5,437 | 0.97× |
| Bremen | 3,740 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hawesko | 9× | Food & Beverages |
| Google Home | 11.55× | Technology & Electronics |
| Dog breed | 1.59× | Pets & Animals |
| Loincloth | 4.7× | Fashion & Accessoires |
| Commercial mortgage | 2.48× | Business & Career |
| Hachis Parmentier | 14.5× | Food & Beverages |
| Progressive rock | 1.8× | Music & Radio |
| Combat sport | 1.56× | Sports |
| Personalised Gifts | 1.94× | Home & Garden |
| zap imóveis | 18.75× | Travel & Leisure |
| The Bugaboos | 7.55× | Travel & Leisure |
| Goon | 5.75× | Movies & TV |
| Crawley Town F.C. | 20× | Sports |
| Handmade Gifts | 1.84× | Kids & Family |
| Cynthia Erivo | 3.7× | Movies & TV |
| Helmond | 20× | Travel & Leisure |
| Tiffany Haddish | 10.28× | Movies & TV |
| Gunzenhausen | 8.35× | Travel & Leisure |
| Klis | 20× | Travel & Leisure |
| Xàbia | 15.23× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 2.07 |
| Risk Appetite | THRILL | 1.58 |
| Tradition | CONSERVATISM | 1.48 |
| LGBTQ+ Identity | OPEN | 1.35 |
| Pet Ownership | JOY | 1.33 |
| Urban Lifestyle | OPEN | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.7% |
| Brazil | 14.6% |
| India | 5.1% |
See LADYBUG audiences in other countries
More Family audiences in Germany
- The Polar Express (2,992,918)
- The Parent Trap (1998 film) (323,931)
- Underdog (film) (215,682)
- The Fox and the Hound (196,670)
- Winnie the Pooh (film) (158,488)
Frequently asked questions
How many fans does LADYBUG have in Germany?
LADYBUG has an estimated audience of 454,169 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of LADYBUG fans?
41.3% of LADYBUG fans are female, 58.7% are male, with an average age of 32.6 years.
Which brands do LADYBUG fans like most?
LADYBUG fans show strongest brand affinity for Hawesko (9×), Google Home (11.55×), and Dog breed (1.59×) over the country average.
Where do LADYBUG fans live in Germany?
LADYBUG fans in Germany are most concentrated in Nordrhein-Westfalen (reach 117,497), Bayern (reach 71,711), and Baden-Württemberg (reach 65,268). These three regions account for the largest share of the active audience.
What other brands do LADYBUG fans also like?
Beyond LADYBUG itself, the audience over-indexes on Google Home (11.55×), Dog breed (1.59×), Loincloth (4.7×), and Commercial mortgage (2.48×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for LADYBUG. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.