Google Trends Audience in Germany
Google Trends has an estimated audience of 677,543 people in Germany. 47.3% are female, 52.7% are male, average age 40.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Moodle, Accel Partners, Google Ventures, Vistaprint, Gmail.
The average Google Trends fan in Germany is 40.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Moodle, Accel Partners, Google Ventures, with strongest over-indexing on Moodle (223.24× the country average). Demographically, the Google Trends audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Early Adopter Mentality, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine
Demographics of Google Trends fans
| Metric | Value |
|---|---|
| Female | 47.3% |
| Male | 52.7% |
| Average age | 40.9 |
| Estimated audience size | 677,543 |
Audience persona
The typical Google Trends fan in Germany is balanced, around 40.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Moodle.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 167,207 | 1.13× |
| Bayern | 138,223 | 1.27× |
| Baden-Württemberg | 102,897 | 1.11× |
| Hessen | 76,715 | 1.49× |
| Berlin | 63,123 | 2.08× |
| Niedersachsen | 55,204 | 0.84× |
| Sachsen | 28,414 | 0.86× |
| Rheinland-Pfalz | 28,113 | 0.83× |
| Hamburg | 24,430 | 1.6× |
| Schleswig-Holstein | 20,877 | 0.86× |
| Brandenburg | 15,706 | 0.75× |
| Thüringen | 10,197 | 0.59× |
| Sachsen-Anhalt | 8,984 | 0.51× |
| Mecklenburg-Vorpommern | 6,184 | 0.48× |
| Bremen | 5,615 | 0.97× |
| Saarland | 5,390 | 0.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Moodle | 223.24× | Technology & Electronics |
| Accel Partners | 265.72× | Business & Career |
| Google Ventures | 194.65× | Business & Career |
| Vistaprint | 49× | Business & Career |
| Gmail | 16.15× | Internet & Social Media |
| ICloud | 18.68× | Technology & Electronics |
| OpenVPN | 94.52× | Technology & Electronics |
| Local bike shop | 23.14× | Sports |
| FlixBus | 12.75× | Cars & Mobility |
| Fiverr | 35.52× | Business & Career |
| Urban Dictionary | 76.21× | Internet & Social Media |
| Weebly | 58.43× | Internet & Social Media |
| HubSpot | 36.32× | Internet & Social Media |
| Dropbox (service) | 19.2× | Technology & Electronics |
| MailChimp | 58.04× | Internet & Social Media |
| OneDrive | 16.6× | Technology & Electronics |
| Guru.com | 270.91× | Business & Career |
| Joomla | 102.94× | Internet & Social Media |
| Techstars | 199.49× | Business & Career |
| Google Drive | 10.57× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.58 |
| Community Orientation | OPEN | 1.99 |
| Need for Security | CONSERVATISM | 1.58 |
| Career Orientation | POWER | 1.54 |
| Social Media Usage | JOY | 1.4 |
| Sports Activity | POWER | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 35.1% |
| United States | 10.0% |
| Brazil | 6.1% |
See Google Trends audiences in other countries
More Internet & Social Media audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does Google Trends have in Germany?
Google Trends has an estimated audience of 677,543 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Google Trends fans?
47.3% of Google Trends fans are female, 52.7% are male, with an average age of 40.9 years.
Which brands do Google Trends fans like most?
Google Trends fans show strongest brand affinity for Moodle (223.24×), Accel Partners (265.72×), and Google Ventures (194.65×) over the country average.
Where do Google Trends fans live in Germany?
Google Trends fans in Germany are most concentrated in Nordrhein-Westfalen (reach 167,207), Bayern (reach 138,223), and Baden-Württemberg (reach 102,897). These three regions account for the largest share of the active audience.
What other brands do Google Trends fans also like?
Beyond Google Trends itself, the audience over-indexes on Accel Partners (265.72×), Google Ventures (194.65×), Vistaprint (49×), and Gmail (16.15×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Google Trends. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.