Rascasse Audience Intelligence

Google Trends Audience in Germany

A data profile of the people who buy, follow and care about Google Trends in Germany — modelled from more than twelve digital signal sources. Google Trends has an estimated audience of 656,497 people in Germany.

#314among Website / Newspaper / Magazine in Germany#131in Internet & Social Media

The average Google Trends fan in Germany is 40.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Moodle, Accel Partners, Google Ventures, with strongest over-indexing on Moodle (223.24× the country average).

Demographically, the Google Trends audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Early Adopter Mentality, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Google Trends fan in Germany is balanced, around 40.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Moodle.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Google Trends profile in Germany.

Audience size
656K
in Germany
Gender
47.3%♀
52.7% male
Age
40.9
average years
Country rank
#9340
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Google Trends

47.3% are female, 52.7% are male, average age 40.9.

Fig. 02

Gender split

47.3%
Female
52.7%
Male
Demographic split for Google Trends audience in Germany
MetricValue
Female47.3%
Male52.7%
Average age40.9
Estimated audience size656,497
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Google Trends audience in Germany
Age bracketShare%
16-1916%
20-2918%
30-3921%
40-4923%
50+23%
Fig. 04

Worldwide distribution

2.1%

of the worldwide Google Trends audience comes from Germany.

Worldwide audience distribution share by country for Google Trends
CountryShare
China35.1%
United States10.0%
Brazil5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Google Trends audience in Germany is strongest.

Fig. 05

Top regions by affinity

Google Trends fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~60K1.99×
02Hamburg~20K1.59×
03Hessen~80K1.46×
04Bayern~100K1.24×
05Nordrhein-Westfalen~200K1.10×
06Baden-Württemberg~100K1.09×
07Bremen~6K0.99×
08Schleswig-Holstein~20K0.88×
09Sachsen~30K0.86×
10Niedersachsen~50K0.84×
11Rheinland-Pfalz~30K0.84×
12Brandenburg~20K0.76×
13Saarland~6K0.73×
14Thüringen~10K0.64×
15Sachsen-Anhalt~10K0.56×
16Mecklenburg-Vorpommern~7K0.53×
Fig. 06

Affinity by region

Affinity by region — Google Trends, Germany
0.53×1.00×1.99×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Google Trends audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Google Trends audience
#·InterestCategoryAffinity×
01Guru.comBusiness & Career270.91×
02Accel PartnersBusiness & Career265.72×
03MoodleTechnology & Electronics223.24×
04Google VenturesBusiness & Career194.65×
05JoomlaInternet & Social Media102.94×
06OpenVPNTechnology & Electronics94.52×
07Urban DictionaryInternet & Social Media76.21×
08WeeblyInternet & Social Media58.43×
09MailChimpInternet & Social Media58.04×
10VistaprintBusiness & Career49.00×
11HubSpotInternet & Social Media36.32×
12FiverrBusiness & Career35.52×
13BrevoTechnology & Electronics29.88×
14Local bike shopSports23.14×
15Porta (rapper)Home & Garden20.37×
16Dropbox (service)Technology & Electronics19.20×
17ICloudTechnology & Electronics18.68×
18OneDriveTechnology & Electronics16.60×
19GmailInternet & Social Media16.15×
20FlixBusCars & Mobility12.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Google Trends audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Google Trends audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER5.40×
Urban LifestyleOPEN5.15×
Price SensitivityPREMIUM2.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Google Trends audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.21×
Pet OwnershipJOY1.25×
PatriotismCONSERVATISM1.25×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Google Trends have in Germany?

Google Trends has an estimated audience of 656,497 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Google Trends fans?

47.3% of Google Trends fans are female, 52.7% are male, with an average age of 40.9 years.

03

Which brands do Google Trends fans like most?

Google Trends fans show strongest brand affinity for Moodle (223.24×), Accel Partners (265.72×), and Google Ventures (194.65×) over the country average.

04

Where do Google Trends fans live in Germany?

Google Trends fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Google Trends fans also like?

Beyond Google Trends itself, the audience over-indexes on Accel Partners (265.72×), Google Ventures (194.65×), Vistaprint (49×), and Gmail (16.15×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Internet & Social Media audiences in Germany

See Google Trends audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Google Trends. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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