HubSpot Audience in Germany
HubSpot has an estimated audience of 647,729 people in Germany. 43.6% are female, 56.4% are male, average age 38.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Trello, Creative Commons, Business incubator, Marketing strategy, LinkedIn.
The average HubSpot fan in Germany is 38.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Trello, Creative Commons, Business incubator, with strongest over-indexing on Trello (41.43× the country average). Demographically, the HubSpot audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine
Demographics of HubSpot fans
| Metric | Value |
|---|---|
| Female | 43.6% |
| Male | 56.4% |
| Average age | 38.2 |
| Estimated audience size | 647,729 |
Audience persona
The typical HubSpot fan in Germany is more male, around 38.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Trello.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 166,219 | 1.17× |
| Bayern | 142,772 | 1.37× |
| Baden-Württemberg | 102,612 | 1.16× |
| Berlin | 72,976 | 2.52× |
| Hessen | 62,856 | 1.27× |
| Niedersachsen | 45,430 | 0.72× |
| Rheinland-Pfalz | 25,795 | 0.79× |
| Hamburg | 25,198 | 1.72× |
| Sachsen | 23,692 | 0.75× |
| Schleswig-Holstein | 18,999 | 0.82× |
| Brandenburg | 14,105 | 0.7× |
| Thüringen | 8,318 | 0.5× |
| Sachsen-Anhalt | 7,010 | 0.42× |
| Saarland | 5,719 | 0.72× |
| Mecklenburg-Vorpommern | 5,621 | 0.45× |
| Bremen | 5,004 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Trello | 41.43× | Internet & Social Media |
| Creative Commons | 14.23× | Technology & Electronics |
| Business incubator | 24.81× | Business & Career |
| Marketing strategy | 13.84× | Business & Career |
| 3.93× | Internet & Social Media | |
| GoFundMe | 12.69× | Business & Career |
| Web analytics | 17.09× | Internet & Social Media |
| WordPress.com | 28.59× | Internet & Social Media |
| Google Drive | 6.15× | Technology & Electronics |
| Wix.com | 17.9× | Technology & Electronics |
| Home Alone (franchise) | 8.06× | Movies & TV |
| Direct marketing | 11.57× | Business & Career |
| Business marketing | 7.52× | Business & Career |
| Social media optimization | 19.89× | Internet & Social Media |
| Squarespace | 14.3× | Technology & Electronics |
| Subscription business model | 5.49× | Shopping |
| Glassdoor | 19.5× | Business & Career |
| Freelancer | 7.07× | Business & Career |
| Content marketing | 7.92× | Business & Career |
| WordPress | 10.83× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.96 |
| Sustainability | BALANCE | 1.95 |
| Risk Appetite | THRILL | 1.94 |
| Career Orientation | POWER | 1.94 |
| Design Affinity | PREMIUM | 1.78 |
| DIY Mentality | THRILL | 1.7 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.5% |
| United Kingdom | 6.6% |
| China | 5.6% |
See HubSpot audiences in other countries
More Internet & Social Media audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does HubSpot have in Germany?
HubSpot has an estimated audience of 647,729 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of HubSpot fans?
43.6% of HubSpot fans are female, 56.4% are male, with an average age of 38.2 years.
Which brands do HubSpot fans like most?
HubSpot fans show strongest brand affinity for Trello (41.43×), Creative Commons (14.23×), and Business incubator (24.81×) over the country average.
Where do HubSpot fans live in Germany?
HubSpot fans in Germany are most concentrated in Nordrhein-Westfalen (reach 166,219), Bayern (reach 142,772), and Baden-Württemberg (reach 102,612). These three regions account for the largest share of the active audience.
What other brands do HubSpot fans also like?
Beyond HubSpot itself, the audience over-indexes on Creative Commons (14.23×), Business incubator (24.81×), Marketing strategy (13.84×), and LinkedIn (3.93×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for HubSpot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.