Rascasse Audience Intelligence

HubSpot Audience in Germany

A data profile of the people who buy, follow and care about HubSpot in Germany — modelled from more than twelve digital signal sources. HubSpot has an estimated audience of 655,889 people in Germany.

#316among Website / Newspaper / Magazine in Germany#132in Internet & Social Media

The average HubSpot fan in Germany is 38.2 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Trello, Creative Commons, Business incubator, with strongest over-indexing on Trello (41.43× the country average).

Demographically, the HubSpot audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Career Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical HubSpot fan in Germany is more male, around 38.2 years old, with strong Career Orientation tendencies and a notable affinity for Trello.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the HubSpot profile in Germany.

Audience size
656K
in Germany
Gender
43.6%♀
56.4% male
Age
38.2
average years
Country rank
#9350
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of HubSpot

43.6% are female, 56.4% are male, average age 38.2.

Fig. 02

Gender split

43.6%
Female
56.4%
Male
Demographic split for HubSpot audience in Germany
MetricValue
Female43.6%
Male56.4%
Average age38.2
Estimated audience size655,889
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the HubSpot audience in Germany
Age bracketShare%
16-1920%
20-2920%
30-3923%
40-4922%
50+15%
Fig. 04

Worldwide distribution

3.7%

of the worldwide HubSpot audience comes from Germany.

Worldwide audience distribution share by country for HubSpot
CountryShare
United States26.7%
United Kingdom6.7%
China5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the HubSpot audience in Germany is strongest.

Fig. 05

Top regions by affinity

HubSpot fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~70K2.46×
02Hamburg~20K1.68×
03Bayern~100K1.38×
04Hessen~60K1.24×
05Baden-Württemberg~100K1.16×
06Nordrhein-Westfalen~200K1.14×
07Bremen~5K0.94×
08Schleswig-Holstein~20K0.82×
09Rheinland-Pfalz~30K0.80×
10Sachsen~20K0.77×
11Saarland~6K0.77×
12Brandenburg~10K0.73×
13Niedersachsen~50K0.72×
14Thüringen~9K0.56×
15Mecklenburg-Vorpommern~6K0.51×
16Sachsen-Anhalt~8K0.50×
Fig. 06

Affinity by region

Affinity by region — HubSpot, Germany
0.50×1.00×2.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the HubSpot audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for HubSpot audience
#·InterestCategoryAffinity×
01TrelloInternet & Social Media41.43×
02WordPress.comInternet & Social Media28.59×
03Business incubatorBusiness & Career24.81×
04Social media optimizationInternet & Social Media19.89×
05GlassdoorBusiness & Career19.50×
06Web analyticsInternet & Social Media17.09×
07BrevoTechnology & Electronics15.89×
08SquarespaceTechnology & Electronics14.30×
09Customer experienceBusiness & Career14.27×
10Creative CommonsTechnology & Electronics14.23×
11Marketing strategyBusiness & Career13.84×
12GoFundMeBusiness & Career12.69×
13Direct marketingBusiness & Career11.57×
14WordPressTechnology & Electronics10.83×
15Home Alone (franchise)Movies & TV8.06×
16Content marketingBusiness & Career7.92×
17Business marketingBusiness & Career7.52×
18FreelancerBusiness & Career7.07×
19Google DriveTechnology & Electronics6.15×
20Subscription business modelShopping5.49×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the HubSpot audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by HubSpot audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.23×
Convenience OrientationPREMIUM1.88×
MindfulnessBALANCE1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by HubSpot audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.95×
SpiritualityBALANCE1.01×
Pet OwnershipJOY1.05×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does HubSpot have in Germany?

HubSpot has an estimated audience of 655,889 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of HubSpot fans?

43.6% of HubSpot fans are female, 56.4% are male, with an average age of 38.2 years.

03

Which brands do HubSpot fans like most?

HubSpot fans show strongest brand affinity for Trello (41.43×), Creative Commons (14.23×), and Business incubator (24.81×) over the country average.

04

Where do HubSpot fans live in Germany?

HubSpot fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do HubSpot fans also like?

Beyond HubSpot itself, the audience over-indexes on Creative Commons (14.23×), Business incubator (24.81×), Marketing strategy (13.84×), and GoFundMe (12.69×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Internet & Social Media audiences in Germany

See HubSpot audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for HubSpot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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