Freelancer Audience in Germany
Freelancer has an estimated audience of 2,654,830 people in Germany. 43.7% are female, 56.3% are male, average age 40.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Cooking, Restaurants, Beverages, Garden, Vegan Recipes.
The average Freelancer fan in Germany is 40.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Cooking, Restaurants, Beverages, with strongest over-indexing on Cooking (1.74× the country average). Demographically, the Freelancer audience skews more male with an average age of 40.8, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Freelancer fans
| Metric | Value |
|---|---|
| Female | 43.7% |
| Male | 56.3% |
| Average age | 40.8 |
| Estimated audience size | 2,654,830 |
Audience persona
The typical Freelancer fan in Germany is more male, around 40.8 years old, with strong Sustainability tendencies and a notable affinity for Cooking.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 632,543 | 1.09× |
| Bayern | 488,492 | 1.14× |
| Baden-Württemberg | 415,245 | 1.15× |
| Hessen | 314,892 | 1.56× |
| Niedersachsen | 252,596 | 0.98× |
| Berlin | 134,770 | 1.14× |
| Rheinland-Pfalz | 132,078 | 0.99× |
| Sachsen | 116,182 | 0.89× |
| Schleswig-Holstein | 89,001 | 0.93× |
| Hamburg | 69,384 | 1.16× |
| Brandenburg | 68,918 | 0.84× |
| Thüringen | 54,919 | 0.81× |
| Sachsen-Anhalt | 52,614 | 0.76× |
| Mecklenburg-Vorpommern | 39,034 | 0.77× |
| Saarland | 28,483 | 0.87× |
| Bremen | 23,007 | 1.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cooking | 1.74× | Food & Beverages |
| Restaurants | 1.52× | Food & Beverages |
| Beverages | 1.54× | Food & Beverages |
| Garden | 1.6× | Home & Garden |
| Vegan Recipes | 4× | Food & Beverages |
| Automobiles | 1.5× | Cars & Mobility |
| Personal finance | 1.52× | Business & Career |
| Recipes | 1.83× | Food & Beverages |
| Real estate | 1.65× | Business & Career |
| Child | 1.8× | Kids & Family |
| Cuisine | 1.53× | Food & Beverages |
| Footwear | 1.68× | Fashion & Accessoires |
| SUVs | 1.95× | Cars & Mobility |
| Infant bodysuit | 3.15× | Kids & Family |
| Home improvement | 1.5× | Home & Garden |
| Employment | 1.72× | Business & Career |
| Motor vehicle | 1.57× | Cars & Mobility |
| Entrepreneurship | 1.71× | Business & Career |
| Gastronomy | 2.04× | Food & Beverages |
| Expensive Taste | 2.99× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.55 |
| Early Adopter Mentality | POWER | 1.46 |
| Sports Activity | POWER | 1.4 |
| Career Orientation | POWER | 1.4 |
| Indulgence | JOY | 1.37 |
| Luxury Orientation | PREMIUM | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.3% |
| Japan | 9.9% |
| India | 5.0% |
See Freelancer audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Freelancer have in Germany?
Freelancer has an estimated audience of 2,654,830 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Freelancer fans?
43.7% of Freelancer fans are female, 56.3% are male, with an average age of 40.8 years.
Which brands do Freelancer fans like most?
Freelancer fans show strongest brand affinity for Cooking (1.74×), Restaurants (1.52×), and Beverages (1.54×) over the country average.
Where do Freelancer fans live in Germany?
Freelancer fans in Germany are most concentrated in Nordrhein-Westfalen (reach 632,543), Bayern (reach 488,492), and Baden-Württemberg (reach 415,245). These three regions account for the largest share of the active audience.
What other brands do Freelancer fans also like?
Beyond Freelancer itself, the audience over-indexes on Restaurants (1.52×), Beverages (1.54×), Garden (1.6×), and Vegan Recipes (4×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Freelancer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.