Vegan Recipes Audience in Germany
Vegan Recipes has an estimated audience of 3,176,988 people in Germany. 59.3% are female, 40.7% are male, average age 31.9. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Natural foods, Woolworths, Livemusic, Ryanair, JACK & JONES.
The average Vegan Recipes fan in Germany is 31.9 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Natural foods, Woolworths, Livemusic, with strongest over-indexing on Natural foods (5.31× the country average). Demographically, the Vegan Recipes audience skews more female with an average age of 31.9, and over-indexes on personality traits such as Indulgence, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Vegan Recipes fans
| Metric | Value |
|---|---|
| Female | 59.3% |
| Male | 40.7% |
| Average age | 31.9 |
| Estimated audience size | 3,176,988 |
Audience persona
The typical Vegan Recipes fan in Germany is more female, around 31.9 years old, with strong Indulgence tendencies and a notable affinity for Natural foods.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 614,060 | 1.2× |
| Nordrhein-Westfalen | 572,412 | 0.82× |
| Baden-Württemberg | 465,945 | 1.07× |
| Berlin | 406,190 | 2.86× |
| Hessen | 313,067 | 1.29× |
| Niedersachsen | 227,569 | 0.74× |
| Rheinland-Pfalz | 142,359 | 0.89× |
| Hamburg | 134,431 | 1.87× |
| Sachsen | 110,036 | 0.71× |
| Schleswig-Holstein | 81,067 | 0.71× |
| Brandenburg | 67,490 | 0.68× |
| Thüringen | 44,008 | 0.54× |
| Sachsen-Anhalt | 39,574 | 0.48× |
| Mecklenburg-Vorpommern | 28,541 | 0.47× |
| Bremen | 27,843 | 1.02× |
| Saarland | 24,220 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Natural foods | 5.31× | Food & Beverages |
| Woolworths | 3.95× | Shopping |
| Livemusic | 3.23× | Music & Radio |
| Ryanair | 2.38× | Travel & Leisure |
| JACK & JONES | 13.04× | Fashion & Accessoires |
| Do it yourself (DIY) | 1.95× | Home & Garden |
| Blic | 6.51× | News |
| Tour de France | 4.6× | Sports |
| Fressnapf | 2.86× | Shopping |
| The Man in the High Castle (TV series) | 13.04× | Movies & TV |
| Gourmet Foods | 4.07× | Food & Beverages |
| Local food | 2.43× | Food & Beverages |
| Freelancer | 4.19× | Business & Career |
| Veganism | 1.67× | Food & Beverages |
| Alpine skiing | 2.38× | Sports |
| REWE | 1.53× | Shopping |
| Kitchenware | 2.65× | Home & Garden |
| Vegetable Gardening | 4.08× | Food & Beverages |
| Plant-based diet | 5.68× | Health |
| Ufo361 | 13.04× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.86 |
| Sustainability | BALANCE | 1.85 |
| Urban Lifestyle | OPEN | 1.47 |
| Healthy Lifestyle | BALANCE | 1.46 |
| Sports Activity | POWER | 1.45 |
| Price Sensitivity | PREMIUM | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.0% |
| Germany | 16.3% |
| United Kingdom | 6.9% |
See Vegan Recipes audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Vegan Recipes have in Germany?
Vegan Recipes has an estimated audience of 3,176,988 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Vegan Recipes fans?
59.3% of Vegan Recipes fans are female, 40.7% are male, with an average age of 31.9 years.
Which brands do Vegan Recipes fans like most?
Vegan Recipes fans show strongest brand affinity for Natural foods (5.31×), Woolworths (3.95×), and Livemusic (3.23×) over the country average.
Where do Vegan Recipes fans live in Germany?
Vegan Recipes fans in Germany are most concentrated in Bayern (reach 614,060), Nordrhein-Westfalen (reach 572,412), and Baden-Württemberg (reach 465,945). These three regions account for the largest share of the active audience.
What other brands do Vegan Recipes fans also like?
Beyond Vegan Recipes itself, the audience over-indexes on Woolworths (3.95×), Livemusic (3.23×), Ryanair (2.38×), and JACK & JONES (13.04×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Vegan Recipes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.