Rascasse Audience Intelligence

Vegan Recipes Audience in Germany

A data profile of the people who buy, follow and care about Vegan Recipes in Germany — modelled from more than twelve digital signal sources. Vegan Recipes has an estimated audience of 3,176,988 people in Germany.

#1204among Topic in Germany#99in Food & Beverages

The average Vegan Recipes fan in Germany is 31.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Plant-based diet, Woolworths, Blic, with strongest over-indexing on Plant-based diet (11.48× the country average).

Demographically, the Vegan Recipes audience skews more female with an average age of 31.9, and over-indexes on personality traits such as Sustainability, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Vegan Recipes fan in Germany is more female, around 31.9 years old, with strong Sustainability tendencies and a notable affinity for Plant-based diet.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vegan Recipes profile in Germany.

Audience size
3.2M
in Germany
Gender
59.3%♀
40.7% male
Age
31.9
average years
Country rank
#1965
Topic in Germany
Fig. 01

Search interest · 12-month trend

+1226%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Vegan Recipes fans

59.3% are female, 40.7% are male, average age 31.9.

Fig. 02

Gender split

59.3%
Female
40.7%
Male
Demographic split for Vegan Recipes audience in Germany
MetricValue
Female59.3%
Male40.7%
Average age31.9
Estimated audience size3,176,988
Fig. 03

Age distribution

Ø 31.9
average years
Age distribution of the Vegan Recipes audience in Germany
Age bracketShare%
16-1939%
20-2922%
30-3917%
40-4914%
50+7%
Fig. 04

Worldwide distribution

16.3%

of the worldwide Vegan Recipes audience comes from Germany.

Worldwide audience distribution share by country for Vegan Recipes
CountryShare
United States27.0%
Germany16.3%
United Kingdom6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vegan Recipes audience in Germany is strongest.

Fig. 05

Top regions by affinity

Vegan Recipes fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~300K2.04×
02Hamburg~100K1.36×
03Nordrhein-Westfalen~800K1.16×
04Hessen~300K1.16×
05Baden-Württemberg~500K1.11×
06Bremen~30K1.03×
07Thüringen~80K1.01×
08Bayern~500K1.00×
09Rheinland-Pfalz~200K1.00×
10Schleswig-Holstein~100K0.95×
11Saarland~40K0.94×
12Niedersachsen~300K0.88×
13Brandenburg~80K0.86×
14Sachsen-Anhalt~70K0.86×
15Mecklenburg-Vorpommern~50K0.83×
16Sachsen~100K0.80×
Fig. 06

Affinity by region

Affinity by region — Vegan Recipes, Germany
0.80×1.00×2.04×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vegan Recipes audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vegan Recipes audience
#·InterestCategoryAffinity×
01The Man in the High Castle (TV series)Movies & TV13.04×
02Plant-based dietHealth11.48×
03BlicNews7.41×
04Eva GreenMovies & TV7.10×
05Fried chickenFood & Beverages5.93×
06FreelancerBusiness & Career4.00×
07WoolworthsShopping3.86×
08Tour de FranceSports3.46×
09KitchenwareHome & Garden3.31×
10Robert RedfordMovies & TV2.83×
11BooksellingLiterature2.79×
12HugendubelShopping2.35×
13Organic farmingFood & Beverages2.34×
14Local foodFood & Beverages2.21×
15HobbyHome & Garden2.10×
16HermèsFashion & Accessoires1.93×
17Do it yourself (DIY)Home & Garden1.76×
18VeganismFood & Beverages1.75×
19Luxury goodsFashion & Accessoires1.70×
20IKEAHome & Garden1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vegan Recipes audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vegan Recipes audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.91×
IndulgenceJOY1.82×
MindfulnessBALANCE1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vegan Recipes audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.74×
PatriotismCONSERVATISM0.88×
TraditionCONSERVATISM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Vegan Recipes have in Germany?

Vegan Recipes has an estimated audience of 3,176,988 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Vegan Recipes fans?

59.3% of Vegan Recipes fans are female, 40.7% are male, with an average age of 31.9 years.

03

Which brands do Vegan Recipes fans like most?

Vegan Recipes fans show strongest brand affinity for Plant-based diet (11.48×), Woolworths (3.86×), and Blic (7.41×) over the country average.

04

Where do Vegan Recipes fans live in Germany?

Vegan Recipes fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~800K), Bayern (reach ~500K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Vegan Recipes fans also like?

Beyond Vegan Recipes itself, the audience over-indexes on Woolworths (3.86×), Blic (7.41×), Tour de France (3.46×), and The Man in the High Castle (TV series) (13.04×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Vegan Recipes audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Vegan Recipes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →