Rascasse Audience Intelligence

Vegan Recipes Audience in United States

A data profile of the people who buy, follow and care about Vegan Recipes in United States — modelled from more than twelve digital signal sources. Vegan Recipes has an estimated audience of 5,266,265 people in United States.

#3650among Topic in United States#437in Food & Beverages

The average Vegan Recipes fan in United States is 32.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Natural foods, Trader Joe's, Global warming, with strongest over-indexing on Natural foods (8.08× the country average).

Demographically, the Vegan Recipes audience skews more female with an average age of 32.2, and over-indexes on personality traits such as Design Affinity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Vegan Recipes fan in United States is more female, around 32.2 years old, with strong Design Affinity tendencies and a notable affinity for Natural foods.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vegan Recipes profile in United States.

Audience size
5.3M
in United States
Gender
70.3%♀
29.7% male
Age
32.2
average years
Country rank
#6368
Topic in United States
Fig. 01

Search interest · 12-month trend

+838%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Vegan Recipes fans

70.3% are female, 29.7% are male, average age 32.2.

Fig. 02

Gender split

70.3%
Female
29.7%
Male
Demographic split for Vegan Recipes audience in United States
MetricValue
Female70.3%
Male29.7%
Average age32.2
Estimated audience size5,266,265
Fig. 03

Age distribution

Ø 32.2
average years
Age distribution of the Vegan Recipes audience in United States
Age bracketShare%
16-1934%
20-2926%
30-3919%
40-4915%
50+6%
Fig. 04

Worldwide distribution

27.0%

of the worldwide Vegan Recipes audience comes from United States.

Worldwide audience distribution share by country for Vegan Recipes
CountryShare
United States27.0%
Germany16.3%
United Kingdom6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vegan Recipes audience in United States is strongest.

Fig. 05

Top regions by affinity

Vegan Recipes fans by region: top regions in United States
#RegionReachAffinity×
01Colorado~200K2.04×
02Wyoming~10K1.55×
03Vermont~10K1.35×
04Maine~20K1.27×
05Virginia~100K1.17×
06New Hampshire~20K1.17×
07Idaho~30K1.15×
08Oregon~70K1.13×
09Connecticut~60K1.10×
10Alaska~10K1.10×
11North Carolina~200K1.08×
12Ohio~200K1.07×
13Washington~100K1.05×
14Washington, District of Columbia~20K1.05×
15Kansas~40K1.04×
16Arizona~100K1.02×
17Massachusetts~100K1.02×
18Wisconsin~80K1.02×
19South Carolina~80K1.02×
20Michigan~100K1.01×
21Missouri~90K1.01×
22California~600K1.00×
23Maryland~90K1.00×
24Minnesota~70K0.99×
25Tennessee~100K0.98×
26Florida~300K0.95×
27Pennsylvania~200K0.95×
28Indiana~90K0.95×
29West Virginia~20K0.95×
30Rhode Island~20K0.95×
31Georgia~200K0.94×
32Montana~10K0.94×
33Utah~40K0.93×
34New Mexico~20K0.93×
35Kentucky~60K0.92×
36Oklahoma~50K0.92×
37Hawaii~20K0.92×
38Alabama~70K0.91×
39Arkansas~40K0.90×
40Mississippi~40K0.90×
41New York~300K0.89×
42Nebraska~20K0.89×
43Iowa~40K0.88×
44Texas~400K0.87×
45South Dakota~10K0.87×
46New Jersey~100K0.86×
47Delaware~10K0.86×
48Nevada~40K0.85×
49Illinois~100K0.84×
50Louisiana~60K0.82×
Fig. 06

Affinity by region

Affinity by region — Vegan Recipes, United States
0.82×1.00×2.04×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vegan Recipes audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vegan Recipes audience
#·InterestCategoryAffinity×
01Society6Shopping11.60×
02Changing HabitsHealth10.05×
03Michelle RodriguezMovies & TV8.54×
04Natural foodsFood & Beverages8.08×
05Global warmingPolitics & Society7.56×
06White wineFood & Beverages5.78×
07Red wineFood & Beverages5.38×
08Outback SteakhouseFood & Beverages4.26×
09Trader Joe'sShopping3.91×
10PhilanthropyArts & Culture3.46×
11MilkFood & Beverages3.42×
12Fast food restaurantsFood & Beverages3.14×
13Italian cuisineFood & Beverages3.12×
14Local foodFood & Beverages2.70×
15Take-outFood & Beverages2.39×
16Do it yourself (DIY)Home & Garden2.30×
17MeatFood & Beverages2.05×
18TikTokInternet & Social Media1.69×
19Luxury goodsFashion & Accessoires1.69×
20SupermanMovies & TV1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vegan Recipes audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vegan Recipes audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.15×
IndulgenceJOY2.03×
Healthy LifestyleBALANCE1.89×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vegan Recipes audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.78×
PatriotismCONSERVATISM0.83×
Social Media UsageJOY0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Vegan Recipes have in United States?

Vegan Recipes has an estimated audience of 5,266,265 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Vegan Recipes fans?

70.3% of Vegan Recipes fans are female, 29.7% are male, with an average age of 32.2 years.

03

Which brands do Vegan Recipes fans like most?

Vegan Recipes fans show strongest brand affinity for Natural foods (8.08×), Trader Joe's (3.91×), and Global warming (7.56×) over the country average.

04

Where do Vegan Recipes fans live in United States?

Vegan Recipes fans in United States are most concentrated in California (reach ~600K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Vegan Recipes fans also like?

Beyond Vegan Recipes itself, the audience over-indexes on Trader Joe's (3.91×), Global warming (7.56×), Milk (3.42×), and Do it yourself (DIY) (2.3×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Vegan Recipes audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Vegan Recipes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →