Vegan Recipes Audience in United States

Vegan Recipes has an estimated audience of 5,266,265 people in United States. 70.3% are female, 29.7% are male, average age 32.2. Top regions: California, Texas, Florida. Top brand affinities: Enterprise Rent-A-Car, Autism Awareness, Diabetes mellitus awareness, Bachelor of Business Administration, Natural foods.

The average Vegan Recipes fan in United States is 32.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Enterprise Rent-A-Car, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Enterprise Rent-A-Car (7.55× the country average). Demographically, the Vegan Recipes audience skews more female with an average age of 32.2, and over-indexes on personality traits such as Design Affinity, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Vegan Recipes fans

Demographic split for Vegan Recipes audience in United States
MetricValue
Female70.3%
Male29.7%
Average age32.2
Estimated audience size5,266,265

Audience persona

The typical Vegan Recipes fan in United States is more female, around 32.2 years old, with strong Design Affinity tendencies and a notable affinity for Enterprise Rent-A-Car.

Top regions in United States

Top regions ranked by reach for Vegan Recipes in United States
RegionReachAffinity
California548,1790.95×
Texas357,4660.79×
Florida297,7020.83×
New York284,9080.97×
Virginia195,6841.53×
Ohio190,5691.17×
North Carolina185,6091.17×
Pennsylvania185,5751.05×
Illinois156,2520.89×
Georgia152,8110.94×
Michigan151,1181.1×
Washington135,6831.28×
Massachusetts130,0621.25×
Arizona122,9651.14×
New Jersey120,7480.9×
Colorado102,9571.24×
Maryland100,6821.11×
Tennessee93,3810.88×
Wisconsin89,7031.13×
Indiana89,4510.93×
Minnesota82,3121.09×
Missouri81,0830.96×
Oregon79,8591.32×
South Carolina70,0090.88×
Alabama65,7920.89×
Connecticut62,5521.18×
Kentucky52,5090.8×
Louisiana48,0790.71×
Oklahoma46,7790.8×
Utah41,1890.87×
Nevada40,5600.8×
Kansas35,4620.85×
Arkansas35,2080.81×
Iowa33,7920.78×
Maine28,6321.52×
New Hampshire27,9411.35×
Mississippi27,6730.64×
New Mexico26,2600.99×
Hawaii24,3601.08×
Idaho24,2230.92×
Washington, District of Columbia20,8071.31×
Nebraska20,7410.79×
West Virginia17,5040.71×
Rhode Island17,1521.02×
Vermont14,8541.61×
Montana13,8990.95×
Alaska12,9461.15×
Delaware12,8450.88×
South Dakota7,9860.66×
North Dakota6,4200.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Vegan Recipes audience
BrandAffinityCategory
Enterprise Rent-A-Car7.55×Cars & Mobility
Autism Awareness11.6×Health
Diabetes mellitus awareness7.99×Health
Bachelor of Business Administration42.58×Business & Career
Natural foods8.1×Food & Beverages
Google Maps3.77×Internet & Social Media
Singer-songwriter3.74×Music & Radio
Microblogging8.05×Technology & Electronics
Do it yourself (DIY)2.91×Home & Garden
Indeed.com3.41×Business & Career
Capital One2.97×Business & Career
Circle K5.14×Shopping
Income tax8.37×Business & Career
Local food3.16×Food & Beverages
Non-fiction books4.67×Literature
Lace wig3.44×Beauty & Wellness
Fast food restaurants3.51×Food & Beverages
Google News3.48×News
Ethical consumerism6.69×Shopping
Long hair3.84×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Vegan Recipes audience
TraitClusterScore
Design AffinityPREMIUM2.41
LGBTQ+ IdentityOPEN2.31
Healthy LifestyleBALANCE2.1
SustainabilityBALANCE2.06
Luxury OrientationPREMIUM1.98
MindfulnessBALANCE1.75

Worldwide distribution

Worldwide audience distribution share by country for Vegan Recipes
CountryShare
United States27.0%
Germany16.3%
United Kingdom6.9%

See Vegan Recipes audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Vegan Recipes have in United States?

Vegan Recipes has an estimated audience of 5,266,265 people in United States, concentrated in California and Texas.

What is the gender split and age of Vegan Recipes fans?

70.3% of Vegan Recipes fans are female, 29.7% are male, with an average age of 32.2 years.

Which brands do Vegan Recipes fans like most?

Vegan Recipes fans show strongest brand affinity for Enterprise Rent-A-Car (7.55×), Autism Awareness (11.6×), and Diabetes mellitus awareness (7.99×) over the country average.

Where do Vegan Recipes fans live in United States?

Vegan Recipes fans in United States are most concentrated in California (reach 548,179), Texas (reach 357,466), and Florida (reach 297,702). These three regions account for the largest share of the active audience.

What other brands do Vegan Recipes fans also like?

Beyond Vegan Recipes itself, the audience over-indexes on Autism Awareness (11.6×), Diabetes mellitus awareness (7.99×), Bachelor of Business Administration (42.58×), and Natural foods (8.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Vegan Recipes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.