Rascasse Audience Intelligence

Changing Habits Audience in United States

A data profile of the people who buy, follow and care about Changing Habits in United States — modelled from more than twelve digital signal sources. Changing Habits has an estimated audience of 2,464,640 people in United States.

#5666among Topic in United States#439in Health

The average Changing Habits fan in United States is 32.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include National Car Rental, Self-actualization, Cervélo, with strongest over-indexing on National Car Rental (113.39× the country average).

Demographically, the Changing Habits audience skews balanced with an average age of 32.5, and over-indexes on personality traits such as Healthy Lifestyle, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Changing Habits fan in United States is balanced, around 32.5 years old, with strong Healthy Lifestyle tendencies and a notable affinity for National Car Rental.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Changing Habits profile in United States.

Audience size
2.5M
in United States
Gender
45.1%♀
54.9% male
Age
32.5
average years
Country rank
#12043
Topic in United States
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Changing Habits fans

45.1% are female, 54.9% are male, average age 32.5.

Fig. 02

Gender split

45.1%
Female
54.9%
Male
Demographic split for Changing Habits audience in United States
MetricValue
Female45.1%
Male54.9%
Average age32.5
Estimated audience size2,464,640
Fig. 03

Age distribution

Ø 32.5
average years
Age distribution of the Changing Habits audience in United States
Age bracketShare%
16-1930%
20-2930%
30-3921%
40-4914%
50+5%
Fig. 04

Worldwide distribution

94.5%

of the worldwide Changing Habits audience comes from United States.

Worldwide audience distribution share by country for Changing Habits
CountryShare
United States94.5%
Australia3.7%
Germany0.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Changing Habits audience in United States is strongest.

Fig. 05

Top regions by affinity

Changing Habits fans by region: top regions in United States
#RegionReachAffinity×
01Kansas~30K1.64×
02Vermont~6K1.29×
03Alaska~7K1.28×
04Delaware~8K1.20×
05South Dakota~7K1.19×
06North Dakota~6K1.19×
07Maine~10K1.17×
08Montana~8K1.11×
09New Hampshire~10K1.10×
10Rhode Island~9K1.09×
11New Mexico~10K1.07×
12West Virginia~10K1.07×
13Hawaii~10K1.07×
14Idaho~10K1.06×
15Arkansas~20K1.05×
16Oklahoma~30K1.03×
17Washington, District of Columbia~8K1.03×
18Nebraska~10K1.01×
19Iowa~20K0.99×
20Mississippi~20K0.98×
21Louisiana~30K0.96×
22Nevada~20K0.96×
23Utah~20K0.95×
24Alabama~30K0.93×
25Kentucky~30K0.93×
26Connecticut~20K0.93×
27Oregon~30K0.92×
28South Carolina~30K0.91×
29Indiana~40K0.90×
30Missouri~40K0.90×
31Wisconsin~30K0.90×
32Minnesota~30K0.89×
33Tennessee~40K0.88×
34Maryland~40K0.88×
35Colorado~30K0.88×
36Massachusetts~40K0.87×
37Arizona~40K0.86×
38Washington~40K0.85×
39Michigan~50K0.84×
40New Jersey~50K0.83×
41Virginia~50K0.83×
42Ohio~60K0.82×
43Georgia~60K0.82×
44North Carolina~60K0.82×
45Pennsylvania~70K0.80×
46Illinois~70K0.80×
47Florida~100K0.71×
48New York~100K0.71×
49Texas~100K0.67×
50California~200K0.62×
Fig. 06

Affinity by region

Affinity by region — Changing Habits, United States
0.62×1.00×1.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Changing Habits audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Changing Habits audience
#·InterestCategoryAffinity×
01GU Energy LabsBrand254.42×
02Western States Endurance RunEvent231.29×
03Castelli CyclingSports229.47×
04Los Angeles MarathonSports204.45×
05Paleoaholic - Eat Real FoodTopic195.18×
06Performance BicycleCars & Mobility192.33×
07Marine Corps MarathonSports161.59×
08Vibram FiveFingersFashion & Accessoires156.12×
09Affliction ClothingFashion & Accessoires144.67×
10ElliptiGOCars & Mobility138.78×
11Self-actualizationHealth130.31×
12CervéloCars & Mobility124.90×
13Bob Harper (personal trainer)Sports122.45×
14Plant-Based DietitianFood & Beverages119.26×
15National Car RentalCars & Mobility113.39×
16Garden Of LifeHealth93.67×
17Vegetable juiceFood & Beverages69.39×
18Angie's ListShopping52.04×
19Iyengar YogaSports35.51×
20Smoothie KingFood & Beverages22.30×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Changing Habits audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Changing Habits audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE11.32×
MindfulnessBALANCE5.65×
Sports ActivityPOWER3.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Changing Habits audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.59×
Need for SecurityCONSERVATISM0.81×
SpiritualityBALANCE0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Changing Habits have in United States?

Changing Habits has an estimated audience of 2,464,640 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Changing Habits fans?

45.1% of Changing Habits fans are female, 54.9% are male, with an average age of 32.5 years.

03

Which brands do Changing Habits fans like most?

Changing Habits fans show strongest brand affinity for National Car Rental (113.39×), Self-actualization (130.31×), and Cervélo (124.9×) over the country average.

04

Where do Changing Habits fans live in United States?

Changing Habits fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Changing Habits fans also like?

Beyond Changing Habits itself, the audience over-indexes on Self-actualization (130.31×), Cervélo (124.9×), Los Angeles Marathon (204.45×), and Western States Endurance Run (231.29×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Changing Habits. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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