Changing Habits Audience in United States

Changing Habits logo

Changing Habits has an estimated audience of 2,464,640 people in United States. 45.1% are female, 54.9% are male, average age 32.5. Top regions: California, Texas, New York. Top brand affinities: National Car Rental, Self-actualization, Los Angeles Marathon, Western States Endurance Run, Plant-Based Dietitian.

The average Changing Habits fan in United States is 32.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include National Car Rental, Self-actualization, Los Angeles Marathon, with strongest over-indexing on National Car Rental (113.39× the country average). Demographically, the Changing Habits audience skews balanced with an average age of 32.5, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Changing Habits fans

Demographic split for Changing Habits audience in United States
MetricValue
Female45.1%
Male54.9%
Average age32.5
Estimated audience size2,464,640

Audience persona

The typical Changing Habits fan in United States is balanced, around 32.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for National Car Rental.

Top regions in United States

Top regions ranked by reach for Changing Habits in United States
RegionReachAffinity
California120,1680.44×
Texas86,2540.41×
New York61,6690.45×
Florida60,1480.36×
Kansas39,7082.04×
Georgia36,6330.48×
Pennsylvania35,9790.43×
Massachusetts31,2310.64×
Indiana30,0900.67×
Illinois29,7760.36×
North Carolina29,0980.39×
Ohio27,8660.37×
Michigan26,6300.41×
Alabama25,0760.73×
Arizona24,4460.49×
Virginia24,3880.41×
Oklahoma23,3070.85×
Tennessee22,3960.45×
Washington21,9130.44×
Maryland21,2320.5×
New Jersey21,1810.34×
Louisiana21,0460.66×
Missouri20,9820.53×
Colorado20,9010.54×
Minnesota20,7080.59×
Wisconsin19,8660.54×
Arkansas19,6260.97×
Mississippi18,9360.93×
Kentucky18,8900.61×
South Carolina18,5300.5×
Nevada17,7180.74×
Oregon16,4630.58×
Utah16,3640.74×
Iowa15,9930.79×
Delaware15,9122.34×
Idaho15,6391.27×
West Virginia15,6331.36×
Alaska15,6002.96×
Hawaii13,7901.3×
Nebraska13,6641.11×
Connecticut13,6430.55×
Montana13,5991.99×
South Dakota13,4232.36×
North Dakota13,0702.58×
New Hampshire12,8811.33×
Wyoming12,6463.46×
New Mexico12,5471.02×
Rhode Island12,4381.59×
Maine12,4301.41×
Vermont12,2332.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Changing Habits audience
BrandAffinityCategory
National Car Rental113.39×Cars & Mobility
Self-actualization130.31×Health
Los Angeles Marathon204.45×Sports
Western States Endurance Run231.29×
Plant-Based Dietitian119.26×Food & Beverages
Vibram FiveFingers156.12×Fashion & Accessoires
GU Energy Labs254.42×
Paleoaholic - Eat Real Food195.18×
Marine Corps Marathon161.59×Sports
Affliction Clothing144.67×Fashion & Accessoires
Castelli Cycling229.47×Sports
Bob Harper (personal trainer)122.45×Sports
Vegetable juice69.39×Food & Beverages
Performance Bicycle192.33×Cars & Mobility
ElliptiGO138.78×Cars & Mobility
Garden Of Life93.67×Health
Iyengar Yoga35.51×Sports
Smoothie King22.3×Food & Beverages
Energy bar24.23×Food & Beverages
Outdoor Research70.67×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Changing Habits audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.58
Luxury OrientationPREMIUM1.57
MindfulnessBALANCE1.49
Design AffinityPREMIUM1.48
Family OrientationCONSERVATISM1.4
SustainabilityBALANCE1.37

Worldwide distribution

Worldwide audience distribution share by country for Changing Habits
CountryShare
United States94.5%
Australia3.7%
Germany0.5%

See Changing Habits audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Changing Habits have in United States?

Changing Habits has an estimated audience of 2,464,640 people in United States, concentrated in California and Texas.

What is the gender split and age of Changing Habits fans?

45.1% of Changing Habits fans are female, 54.9% are male, with an average age of 32.5 years.

Which brands do Changing Habits fans like most?

Changing Habits fans show strongest brand affinity for National Car Rental (113.39×), Self-actualization (130.31×), and Los Angeles Marathon (204.45×) over the country average.

Where do Changing Habits fans live in United States?

Changing Habits fans in United States are most concentrated in California (reach 120,168), Texas (reach 86,254), and New York (reach 61,669). These three regions account for the largest share of the active audience.

What other brands do Changing Habits fans also like?

Beyond Changing Habits itself, the audience over-indexes on Self-actualization (130.31×), Los Angeles Marathon (204.45×), Western States Endurance Run (231.29×), and Plant-Based Dietitian (119.26×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Changing Habits. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.