Rascasse Audience Intelligence

Western States Endurance Run Audience in United States

A data profile of the people who buy, follow and care about Western States Endurance Run in United States — modelled from more than twelve digital signal sources. Western States Endurance Run has an estimated audience of 349,351 people in United States.

#558among Event in United States

The average Western States Endurance Run fan in United States is 38.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Changing Habits, Stacy Keibler, Woolrich, with strongest over-indexing on Changing Habits (231.29× the country average).

Demographically, the Western States Endurance Run audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Travelling, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Western States Endurance Run fan in United States is more male, around 38.1 years old, with strong Travelling tendencies and a notable affinity for Changing Habits.

Type: Event

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Western States Endurance Run profile in United States.

Audience size
349K
in United States
Gender
42.2%♀
57.8% male
Age
38.1
average years
Country rank
#44666
Event in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Western States Endurance Run fans

42.2% are female, 57.8% are male, average age 38.1.

Fig. 02

Gender split

42.2%
Female
57.8%
Male
Demographic split for Western States Endurance Run audience in United States
MetricValue
Female42.2%
Male57.8%
Average age38.1
Estimated audience size349,351
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Western States Endurance Run audience in United States
Age bracketShare%
16-1921%
20-2922%
30-3920%
40-4920%
50+18%
Fig. 04

Worldwide distribution

64.5%

of the worldwide Western States Endurance Run audience comes from United States.

Worldwide audience distribution share by country for Western States Endurance Run
CountryShare
United States64.5%
Germany8.4%
Spain6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Western States Endurance Run audience in United States is strongest.

Fig. 05

Top regions by affinity

Western States Endurance Run fans by region: top regions in United States
#RegionReachAffinity×
01Montana~2K1.79×
02California~60K1.60×
03Oregon~6K1.60×
04Colorado~9K1.59×
05Idaho~3K1.45×
06Alaska~1K1.45×
07Vermont<1K1.34×
08North Dakota<1K1.16×
09Utah~4K1.15×
10South Dakota<1K1.13×
11Washington~8K1.07×
12New Mexico~2K1.05×
13Maine~1K1.05×
14Nevada~4K1.04×
15West Virginia~2K1.04×
16New Hampshire~1K1.04×
17Rhode Island~1K1.04×
18Hawaii~2K1.03×
19Delaware<1K1.03×
20Washington, District of Columbia~1K1.01×
21Arkansas~3K0.97×
22Nebraska~2K0.97×
23Mississippi~3K0.95×
24Iowa~3K0.93×
25Kansas~3K0.93×
26Arizona~6K0.90×
27Oklahoma~3K0.90×
28Louisiana~4K0.89×
29Kentucky~4K0.89×
30Connecticut~3K0.88×
31Alabama~4K0.87×
32Wisconsin~5K0.86×
33South Carolina~4K0.86×
34Minnesota~4K0.86×
35Tennessee~6K0.84×
36Missouri~5K0.84×
37Indiana~5K0.83×
38Maryland~5K0.82×
39Massachusetts~6K0.81×
40Virginia~7K0.79×
41New Jersey~7K0.78×
42Michigan~7K0.77×
43Georgia~8K0.76×
44Ohio~8K0.75×
45North Carolina~8K0.75×
46Pennsylvania~9K0.73×
47Illinois~8K0.72×
48Florida~20K0.65×
49New York~10K0.63×
50Texas~20K0.59×
Fig. 06

Affinity by region

Affinity by region — Western States Endurance Run, United States
0.59×1.00×1.79×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Western States Endurance Run audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Western States Endurance Run audience
#·InterestCategoryAffinity×
01Changing HabitsHealth231.29×
02WoolrichFashion & Accessoires223.72×
03Marathon des SablesSports171.29×
04Stacy KeiblerMovies & TV148.76×
05Special KFood & Beverages109.52×
06FebrezeHome & Garden79.17×
07Cool WhipFood & Beverages68.52×
08PerrierFood & Beverages55.36×
09CotopaxiFashion & Accessoires40.62×
10Travel BloggerTravel & Leisure21.59×
11Merrell (company)Fashion & Accessoires20.89×
12New York City MarathonSports20.74×
13BiohackingTechnology & Electronics19.52×
14Sierra Trading PostFashion & Accessoires16.40×
15Chicago MarathonSports16.19×
16Smoothie KingFood & Beverages14.97×
17GarminTechnology & Electronics11.89×
18FitbitTechnology & Electronics9.43×
19MyFitnessPalSports9.24×
20YogurtFood & Beverages8.33×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Western States Endurance Run audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Western States Endurance Run audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL3.84×
Healthy LifestyleBALANCE2.84×
PatriotismCONSERVATISM2.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Western States Endurance Run audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.65×
Social Media UsageJOY0.87×
TraditionCONSERVATISM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Western States Endurance Run have in United States?

Western States Endurance Run has an estimated audience of 349,351 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Western States Endurance Run fans?

42.2% of Western States Endurance Run fans are female, 57.8% are male, with an average age of 38.1 years.

03

Which brands do Western States Endurance Run fans like most?

Western States Endurance Run fans show strongest brand affinity for Changing Habits (231.29×), Stacy Keibler (148.76×), and Woolrich (223.72×) over the country average.

04

Where do Western States Endurance Run fans live in United States?

Western States Endurance Run fans in United States are most concentrated in California (reach ~60K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Western States Endurance Run fans also like?

Beyond Western States Endurance Run itself, the audience over-indexes on Stacy Keibler (148.76×), Woolrich (223.72×), Febreze (79.17×), and Special K (109.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Western States Endurance Run audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Western States Endurance Run. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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