Western States Endurance Run Audience in United States

Western States Endurance Run logo

Western States Endurance Run has an estimated audience of 349,442 people in United States. 42.2% are female, 57.8% are male, average age 38.1. Top regions: California, Texas, Colorado. Top brand affinities: Changing Habits, Woolrich, Stacy Keibler, Febreze, Marathon des Sables.

The average Western States Endurance Run fan in United States is 38.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Colorado. Top brand affinities include Changing Habits, Woolrich, Stacy Keibler, with strongest over-indexing on Changing Habits (202.38× the country average). Demographically, the Western States Endurance Run audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Healthy Lifestyle, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Event

Demographics of Western States Endurance Run fans

Demographic split for Western States Endurance Run audience in United States
MetricValue
Female42.2%
Male57.8%
Average age38.1
Estimated audience size349,442

Audience persona

The typical Western States Endurance Run fan in United States is more male, around 38.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Changing Habits.

Top regions in United States

Top regions ranked by reach for Western States Endurance Run in United States
RegionReachAffinity
California56,8261.48×
Texas11,5980.39×
Colorado9,3611.7×
Washington8,0621.15×
Oregon7,2751.82×
New York6,4680.33×
Arizona5,2980.74×
Virginia5,0650.6×
Idaho4,6022.63×
Florida4,2900.18×
Ohio3,8760.36×
Pennsylvania3,8030.32×
Illinois3,6820.32×
Nevada3,6241.07×
Utah3,5571.14×
North Carolina3,2430.31×
Tennessee3,1730.45×
Michigan2,9580.32×
Wisconsin2,9420.56×
Montana2,7592.85×
Georgia2,7020.25×
Arkansas2,6000.9×
Missouri2,5670.46×
Kentucky2,5020.57×
New Jersey2,4550.28×
Minnesota2,4000.48×
Alaska2,2603.02×
Indiana2,2320.35×
Oklahoma2,2250.57×
Mississippi2,1950.76×
Massachusetts2,1490.31×
South Carolina2,1480.41×
Alabama2,1190.43×
Louisiana2,1140.47×
West Virginia2,1141.3×
Kansas1,9530.71×
New Mexico1,9391.11×
Maryland1,8750.31×
Iowa1,8540.64×
Wyoming1,8323.54×
Connecticut1,8250.52×
Hawaii1,7441.16×
Maine1,6811.34×
Vermont1,6542.7×
Nebraska1,5840.9×
South Dakota1,5561.93×
North Dakota1,5152.11×
New Hampshire1,4931.08×
Rhode Island1,4421.3×
Delaware1,2911.34×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Western States Endurance Run audience
BrandAffinityCategory
Changing Habits202.38×Health
Woolrich226.68×Fashion & Accessoires
Stacy Keibler91.13×Movies & TV
Febreze65.31×Home & Garden
Marathon des Sables222.74×Sports
Autism Awareness19.03×Health
Perrier57.91×Food & Beverages
Special K65.33×Food & Beverages
Diabetes mellitus awareness12.48×Health
Christy Turlington71.27×Fashion & Accessoires
Smoothie King16.45×Food & Beverages
New York City Marathon25.34×Sports
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
ASICS11.85×Fashion & Accessoires
MyFitnessPal12.1×Sports
Cotopaxi31.04×Fashion & Accessoires
Cool Whip52.57×Food & Beverages
Bachelor of Business Administration44.33×Business & Career
Planet Fitness4.39×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Western States Endurance Run audience
TraitClusterScore
Healthy LifestyleBALANCE3.11
TravellingTHRILL2.71
Sports ActivityPOWER2.23
Luxury OrientationPREMIUM1.98
Family OrientationCONSERVATISM1.89
Quality AwarenessPREMIUM1.74

Worldwide distribution

Worldwide audience distribution share by country for Western States Endurance Run
CountryShare
United States58.2%
France10.3%
Germany7.6%

See Western States Endurance Run audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Western States Endurance Run have in United States?

Western States Endurance Run has an estimated audience of 349,442 people in United States, concentrated in California and Texas.

What is the gender split and age of Western States Endurance Run fans?

42.2% of Western States Endurance Run fans are female, 57.8% are male, with an average age of 38.1 years.

Which brands do Western States Endurance Run fans like most?

Western States Endurance Run fans show strongest brand affinity for Changing Habits (202.38×), Woolrich (226.68×), and Stacy Keibler (91.13×) over the country average.

Where do Western States Endurance Run fans live in United States?

Western States Endurance Run fans in United States are most concentrated in California (reach 56,826), Texas (reach 11,598), and Colorado (reach 9,361). These three regions account for the largest share of the active audience.

What other brands do Western States Endurance Run fans also like?

Beyond Western States Endurance Run itself, the audience over-indexes on Woolrich (226.68×), Stacy Keibler (91.13×), Febreze (65.31×), and Marathon des Sables (222.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Western States Endurance Run. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.