Western States Endurance Run Audience in United States

Western States Endurance Run logo

Western States Endurance Run has an estimated audience of 349,442 people in United States. 42.2% are female, 57.8% are male, average age 38.1. Top regions: California, Texas, Colorado. Top brand affinities: Picnic, Gumbal, Liberace, Meals on Wheels, Captain America (1990 film).

The average Western States Endurance Run fan in United States is 38.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Colorado. Top brand affinities include Picnic, Gumbal, Liberace, with strongest over-indexing on Picnic (65.33× the country average). Demographically, the Western States Endurance Run audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Healthy Lifestyle, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Event

Demographics of Western States Endurance Run fans

Demographic split for Western States Endurance Run audience in United States
MetricValue
Female42.2%
Male57.8%
Average age38.1
Estimated audience size349,442

Audience persona

The typical Western States Endurance Run fan in United States is more male, around 38.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Picnic.

Top regions in United States

Top regions ranked by reach for Western States Endurance Run in United States
RegionReachAffinity
California56,8261.48×
Texas11,5980.39×
Colorado9,3611.7×
Washington8,0621.15×
Oregon7,2751.82×
New York6,4680.33×
Arizona5,2980.74×
Virginia5,0650.6×
Idaho4,6022.63×
Florida4,2900.18×
Ohio3,8760.36×
Pennsylvania3,8030.32×
Illinois3,6820.32×
Nevada3,6241.07×
Utah3,5571.14×
North Carolina3,2430.31×
Tennessee3,1730.45×
Michigan2,9580.32×
Wisconsin2,9420.56×
Montana2,7592.85×
Georgia2,7020.25×
Arkansas2,6000.9×
Missouri2,5670.46×
Kentucky2,5020.57×
New Jersey2,4550.28×
Minnesota2,4000.48×
Alaska2,2603.02×
Indiana2,2320.35×
Oklahoma2,2250.57×
Mississippi2,1950.76×
Massachusetts2,1490.31×
South Carolina2,1480.41×
Alabama2,1190.43×
Louisiana2,1140.47×
West Virginia2,1141.3×
Kansas1,9530.71×
New Mexico1,9391.11×
Maryland1,8750.31×
Iowa1,8540.64×
Wyoming1,8323.54×
Connecticut1,8250.52×
Hawaii1,7441.16×
Maine1,6811.34×
Vermont1,6542.7×
Nebraska1,5840.9×
South Dakota1,5561.93×
North Dakota1,5152.11×
New Hampshire1,4931.08×
Rhode Island1,4421.3×
Delaware1,2911.34×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Western States Endurance Run audience
BrandAffinityCategory
Picnic65.33×Kids & Family
Gumbal63.85×Cars & Mobility
Liberace57.91×Music & Radio
Meals on Wheels24.15×Food & Beverages
Captain America (1990 film)9.43×Movies & TV
Keenan Allen12.2×Sports
JDM Cars10.63×Cars & Mobility
Dog breed1.54×Pets & Animals
edureka44.33×Business & Career
Hypothec11.85×Business & Career
Staycation2.99×Home & Garden
Cut Chemist52.57×Music & Radio
JDSU2.62×Business & Career
Home equity1.62×Home & Garden
Certified diabetes educator10.71×Business & Career
Escolar9.34×Pets & Animals
Paducah, Kentucky7.28×Travel & Leisure
Mount Kilimanjaro13.08×Travel & Leisure
Nebraska Cornhuskers football2.77×Sports
Jesse Plemons2.62×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Western States Endurance Run audience
TraitClusterScore
Healthy LifestyleBALANCE3.11
TravellingTHRILL2.71
Sports ActivityPOWER2.23
Luxury OrientationPREMIUM1.98
Family OrientationCONSERVATISM1.89
Quality AwarenessPREMIUM1.74

Worldwide distribution

Worldwide audience distribution share by country for Western States Endurance Run
CountryShare
United States58.2%
France10.3%
Germany7.6%

See Western States Endurance Run audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Western States Endurance Run have in United States?

Western States Endurance Run has an estimated audience of 349,442 people in United States, concentrated in California and Texas.

What is the gender split and age of Western States Endurance Run fans?

42.2% of Western States Endurance Run fans are female, 57.8% are male, with an average age of 38.1 years.

Which brands do Western States Endurance Run fans like most?

Western States Endurance Run fans show strongest brand affinity for Picnic (65.33×), Gumbal (63.85×), and Liberace (57.91×) over the country average.

Where do Western States Endurance Run fans live in United States?

Western States Endurance Run fans in United States are most concentrated in California (reach 56,826), Texas (reach 11,598), and Colorado (reach 9,361). These three regions account for the largest share of the active audience.

What other brands do Western States Endurance Run fans also like?

Beyond Western States Endurance Run itself, the audience over-indexes on Gumbal (63.85×), Liberace (57.91×), Meals on Wheels (24.15×), and Captain America (1990 film) (9.43×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Western States Endurance Run. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.