Perrier Audience in United States

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Perrier has an estimated audience of 1,079,253 people in United States. 48.8% are female, 51.2% are male, average age 38.0. Top regions: California, Florida, Texas. Top brand affinities: Mineral water, Craig (CROWIE) Alexander, KT TAPE, Los Angeles Marathon, Plant-Based Dietitian.

The average Perrier fan in United States is 38.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Mineral water, Craig (CROWIE) Alexander, KT TAPE, with strongest over-indexing on Mineral water (31.61× the country average). Demographically, the Perrier audience skews balanced with an average age of 38.0, and over-indexes on personality traits such as Luxury Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Mineral water

Demographics of Perrier fans

Demographic split for Perrier audience in United States
MetricValue
Female48.8%
Male51.2%
Average age38.0
Estimated audience size1,079,253

Audience persona

The typical Perrier fan in United States is balanced, around 38.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Mineral water.

Top regions in United States

Top regions ranked by reach for Perrier in United States
RegionReachAffinity
California208,6461.76×
Florida114,4421.57×
Texas96,4281.04×
New York85,3581.42×
Illinois41,7771.16×
Georgia37,4791.13×
Pennsylvania35,8460.99×
Virginia34,5351.31×
North Carolina33,2811.02×
New Jersey31,5161.15×
Ohio29,6570.89×
Michigan28,0971×
Arizona26,6761.21×
Washington25,9351.2×
Maryland24,4151.32×
Massachusetts23,6221.11×
Tennessee19,8910.92×
Nevada19,7491.89×
Indiana18,0980.92×
Colorado17,9501.06×
Missouri16,4190.94×
Louisiana14,6661.05×
Minnesota14,5520.94×
South Carolina14,0860.87×
Wisconsin12,5850.78×
Oregon12,4231×
Alabama11,0230.73×
Connecticut10,8531×
Utah10,6911.11×
Kentucky10,5590.78×
Oklahoma10,3460.86×
Kansas7,1970.85×
Iowa6,8320.77×
Arkansas6,1120.69×
Washington, District of Columbia5,8821.81×
Mississippi5,7330.64×
Hawaii5,6531.22×
New Mexico4,6760.86×
Nebraska4,6410.86×
Idaho4,2360.78×
New Hampshire3,3000.78×
West Virginia3,2770.65×
Rhode Island3,1290.91×
Delaware2,8020.94×
Maine2,7790.72×
Montana2,2170.74×
South Dakota2,1880.88×
Alaska1,9620.85×
North Dakota1,5830.71×
Vermont1,1970.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Perrier audience
BrandAffinityCategory
Mineral water31.61×Food & Beverages
Craig (CROWIE) Alexander60.24×Sports
KT TAPE40.83×Health
Los Angeles Marathon51.26×Sports
Plant-Based Dietitian34.72×Food & Beverages
Western States Endurance Run55.36×
UV Vodka105.17×
Fuze Beverage68.16×Food & Beverages
Challenge Roth66.84×Sports
GU Energy Labs60.53×
Academy of Nutrition and Dietetics50×Business & Career
Soul Water16.27×Food & Beverages
NOW Foods50.58×
Vegetable juice18.57×Food & Beverages
Affliction Clothing35.26×Fashion & Accessoires
Nestlé7.09×Food & Beverages
Tom yum31.48×Food & Beverages
Vita Coco Coconut Water44.21×Food & Beverages
Tate's Bake Shop39.12×Shopping
Vibram FiveFingers26.61×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Perrier audience
TraitClusterScore
Luxury OrientationPREMIUM3.42
SustainabilityBALANCE1.89
Healthy LifestyleBALANCE1.83
IndulgenceJOY1.66
Risk AppetiteTHRILL1.5
LGBTQ+ IdentityOPEN1.46

Worldwide distribution

Worldwide audience distribution share by country for Perrier
CountryShare
United States37.3%
France13.7%
Japan5.3%

See Perrier audiences in other countries

More Mineral water audiences in United States

Frequently asked questions

How many fans does Perrier have in United States?

Perrier has an estimated audience of 1,079,253 people in United States, concentrated in California and Florida.

What is the gender split and age of Perrier fans?

48.8% of Perrier fans are female, 51.2% are male, with an average age of 38.0 years.

Which brands do Perrier fans like most?

Perrier fans show strongest brand affinity for Mineral water (31.61×), Craig (CROWIE) Alexander (60.24×), and KT TAPE (40.83×) over the country average.

Where do Perrier fans live in United States?

Perrier fans in United States are most concentrated in California (reach 208,646), Florida (reach 114,442), and Texas (reach 96,428). These three regions account for the largest share of the active audience.

What other brands do Perrier fans also like?

Beyond Perrier itself, the audience over-indexes on Craig (CROWIE) Alexander (60.24×), KT TAPE (40.83×), Los Angeles Marathon (51.26×), and Plant-Based Dietitian (34.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Perrier. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.