Rascasse Audience Intelligence

Perrier Target Market in United States

A data profile of the people who buy, follow and care about Perrier in United States — modelled from more than twelve digital signal sources. Perrier has an estimated audience of 1,079,844 people in United States.

#3among Mineral water in United States#2286among Brand in United States#1263in Food & Beverages

The average Perrier fan in United States is 38.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Mineral water, Craig (CROWIE) Alexander, KT TAPE, with strongest over-indexing on Mineral water (31.61× the country average).

Demographically, the Perrier audience skews balanced with an average age of 38.0, and over-indexes on personality traits such as Healthy Lifestyle, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Perrier fan in United States is balanced, around 38.0 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Mineral water.

Category: Food & Beverages · Type: Brand · Subtype: Mineral water

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Perrier profile in United States.

Audience size
1.1M
in United States
Gender
48.8%♀
51.2% male
Age
38.0
average years
Country rank
#22498
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Perrier

48.8% are female, 51.2% are male, average age 38.0.

Fig. 02

Gender split

48.8%
Female
51.2%
Male
Demographic split for Perrier audience in United States
MetricValue
Female48.8%
Male51.2%
Average age38.0
Estimated audience size1,079,844
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the Perrier audience in United States
Age bracketShare%
16-1915%
20-2928%
30-3924%
40-4920%
50+14%
Fig. 04

Worldwide distribution

37.6%

of the worldwide Perrier audience comes from United States.

Worldwide audience distribution share by country for Perrier
CountryShare
United States37.6%
France11.8%
Japan5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Perrier audience in United States is strongest.

Fig. 05

Top regions by affinity

Perrier customers by region in United States
#RegionReachAffinity×
01Minnesota~20K1.32×
02Nevada~10K1.32×
03California~200K1.27×
04Washington, District of Columbia~4K1.27×
05Florida~90K1.20×
06Wisconsin~20K1.17×
07Utah~10K1.16×
08Vermont~2K1.14×
09Maine~4K1.13×
10New Hampshire~5K1.12×
11South Dakota~3K1.11×
12New York~70K1.10×
13Virginia~30K1.10×
14Maryland~20K1.10×
15Nebraska~6K1.09×
16Pennsylvania~40K1.08×
17Washington~20K1.08×
18Connecticut~10K1.08×
19Hawaii~5K1.07×
20New Jersey~30K1.06×
21Iowa~9K1.05×
22Massachusetts~20K1.04×
23Illinois~40K1.03×
24Kansas~9K1.03×
25Michigan~30K1.02×
26Colorado~20K1.02×
27Idaho~6K1.02×
28Oregon~10K1.01×
29North Dakota~2K1.01×
30Ohio~30K0.99×
31Montana~3K0.99×
32Alaska~2K0.98×
33Arizona~20K0.97×
34Missouri~20K0.97×
35Delaware~3K0.97×
36Georgia~30K0.95×
37North Carolina~30K0.95×
38Rhode Island~3K0.95×
39Indiana~20K0.91×
40South Carolina~10K0.91×
41Louisiana~10K0.91×
42Kentucky~10K0.91×
43Tennessee~20K0.90×
44West Virginia~4K0.87×
45New Mexico~5K0.85×
46Oklahoma~10K0.84×
47Arkansas~7K0.84×
48Texas~80K0.82×
49Alabama~10K0.77×
50Mississippi~7K0.75×
Fig. 06

Affinity by region

Affinity by region — Perrier, United States
0.75×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Perrier audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Perrier audience
#·InterestCategoryAffinity×
01UV VodkaBrand105.17×
02Fuze BeverageFood & Beverages68.16×
03Challenge RothSports66.84×
04GU Energy LabsBrand60.53×
05Craig (CROWIE) AlexanderSports60.24×
06Western States Endurance RunEvent55.36×
07Los Angeles MarathonSports51.26×
08NOW FoodsBrand50.58×
09Academy of Nutrition and DieteticsBusiness & Career50.00×
10Vita Coco Coconut WaterFood & Beverages44.21×
11KT TAPEHealth40.83×
12Tate's Bake ShopShopping39.12×
13Affliction ClothingFashion & Accessoires35.26×
14Plant-Based DietitianFood & Beverages34.72×
15Mineral waterFood & Beverages31.61×
16Vibram FiveFingersFashion & Accessoires26.61×
17Vegetable juiceFood & Beverages18.57×
18Soul WaterFood & Beverages16.27×
19NestléFood & Beverages7.09×
20Popeyes Louisiana KitchenFood & Beverages3.27×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Perrier audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Perrier audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE3.83×
Quality AwarenessPREMIUM1.41×
IndulgenceJOY1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Perrier audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.64×
MindfulnessBALANCE0.72×
PatriotismCONSERVATISM0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Perrier's target market in United States?

Perrier's target market in United States covers an estimated 1,079,844 people, concentrated in California and Florida.

02

What is the gender split and age of Perrier customers?

48.8% of the Perrier audience are female, 51.2% are male, with an average age of 38.0 years.

03

Which brands do Perrier fans like most?

Perrier fans show strongest brand affinity for Mineral water (31.61×), Craig (CROWIE) Alexander (60.24×), and KT TAPE (40.83×) over the country average.

04

Where do Perrier fans live in United States?

Perrier fans in United States are most concentrated in California (reach ~200K), Florida (reach ~90K), and Texas (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Perrier fans also like?

Beyond Perrier itself, the audience over-indexes on Craig (CROWIE) Alexander (60.24×), KT TAPE (40.83×), Los Angeles Marathon (51.26×), and Plant-Based Dietitian (34.72×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Mineral water audiences in United States

See Perrier audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Perrier. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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