Rascasse Audience Intelligence

San Pellegrino Target Market in United States

A data profile of the people who buy, follow and care about San Pellegrino in United States — modelled from more than twelve digital signal sources. San Pellegrino has an estimated audience of 1,442,514 people in United States.

#2among Mineral water in United States#1886among Brand in United States#1077in Food & Beverages

The average San Pellegrino fan in United States is 39.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Hostelling International, Bank of America, Carbonated water, with strongest over-indexing on Hostelling International (10.98× the country average).

Demographically, the San Pellegrino audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical San Pellegrino fan in United States is balanced, around 39.8 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Hostelling International.

Category: Food & Beverages · Type: Brand · Subtype: Mineral water

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the San Pellegrino profile in United States.

Audience size
1.4M
in United States
Gender
50.9%♀
49.1% male
Age
39.8
average years
Country rank
#18281
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of San Pellegrino

50.9% are female, 49.1% are male, average age 39.8.

Fig. 02

Gender split

50.9%
Female
49.1%
Male
Demographic split for San Pellegrino audience in United States
MetricValue
Female50.9%
Male49.1%
Average age39.8
Estimated audience size1,442,514
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the San Pellegrino audience in United States
Age bracketShare%
16-1913%
20-2924%
30-3924%
40-4923%
50+17%
Fig. 04

Worldwide distribution

33.5%

of the worldwide San Pellegrino audience comes from United States.

Worldwide audience distribution share by country for San Pellegrino
CountryShare
United States33.5%
Italy9.5%
Germany7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the San Pellegrino audience in United States is strongest.

Fig. 05

Top regions by affinity

San Pellegrino customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~7K1.56×
02New York~100K1.35×
03Illinois~60K1.34×
04Washington~40K1.30×
05Massachusetts~40K1.27×
06Oregon~20K1.26×
07Minnesota~20K1.18×
08Maine~6K1.17×
09Virginia~40K1.16×
10Connecticut~20K1.15×
11California~200K1.14×
12Utah~10K1.14×
13Maryland~30K1.13×
14New Jersey~40K1.12×
15Rhode Island~5K1.12×
16Alaska~3K1.10×
17Michigan~40K1.09×
18New Hampshire~6K1.09×
19Vermont~3K1.09×
20Montana~4K1.07×
21Georgia~50K1.06×
22Wisconsin~20K1.06×
23Colorado~20K1.05×
24Pennsylvania~50K1.03×
25North Carolina~40K1.00×
26Florida~100K0.99×
27Nevada~10K0.99×
28Idaho~7K0.96×
29Hawaii~6K0.94×
30Nebraska~7K0.92×
31Missouri~20K0.91×
32Kansas~10K0.91×
33Ohio~40K0.90×
34Tennessee~30K0.89×
35South Carolina~20K0.89×
36Indiana~20K0.88×
37New Mexico~6K0.88×
38Iowa~10K0.87×
39Delaware~3K0.87×
40Arizona~30K0.86×
41North Dakota~3K0.86×
42South Dakota~3K0.84×
43Kentucky~10K0.82×
44West Virginia~5K0.81×
45Oklahoma~10K0.80×
46Texas~100K0.79×
47Alabama~20K0.79×
48Louisiana~10K0.78×
49Arkansas~9K0.75×
50Mississippi~8K0.70×
Fig. 06

Affinity by region

Affinity by region — San Pellegrino, United States
0.70×1.00×1.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the San Pellegrino audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for San Pellegrino audience
#·InterestCategoryAffinity×
01Sparkling IceFood & Beverages23.38×
02La Croix Sparkling WaterFood & Beverages21.54×
03CDWTechnology & Electronics20.27×
04Steven AdamsSports18.45×
05Copa AirlinesTravel & Leisure13.99×
06Anjelica HustonMovies & TV12.75×
07San Bernardino Valley CollegeBusiness & Career12.15×
08Hostelling InternationalTravel & Leisure10.98×
09The Lovely Bones (film)Movies & TV10.84×
10CheapOairTravel & Leisure8.40×
11Hurricanes (rugby union)Sports8.14×
12OahuTravel & Leisure7.78×
13TransUnionTechnology & Electronics7.50×
14Carbonated waterFood & Beverages6.96×
15MeijerShopping3.80×
16Bank of AmericaBusiness & Career3.06×
17WingstopFood & Beverages2.66×
18Dollar GeneralShopping2.29×
19Taco BellFood & Beverages2.18×
20Donald TrumpPolitics & Society1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the San Pellegrino audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by San Pellegrino audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.31×
IndulgenceJOY1.30×
TravellingTHRILL1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by San Pellegrino audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM1.00×
CreativityOPEN1.01×
ExtroversionTHRILL1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is San Pellegrino's target market in United States?

San Pellegrino's target market in United States covers an estimated 1,442,514 people, concentrated in California and New York.

02

What is the gender split and age of San Pellegrino customers?

50.9% of the San Pellegrino audience are female, 49.1% are male, with an average age of 39.8 years.

03

Which brands do San Pellegrino fans like most?

San Pellegrino fans show strongest brand affinity for Hostelling International (10.98×), Bank of America (3.06×), and Carbonated water (6.96×) over the country average.

04

Where do San Pellegrino fans live in United States?

San Pellegrino fans in United States are most concentrated in California (reach ~200K), New York (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do San Pellegrino fans also like?

Beyond San Pellegrino itself, the audience over-indexes on Bank of America (3.06×), Carbonated water (6.96×), CheapOair (8.4×), and Sparkling Ice (23.38×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See San Pellegrino audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for San Pellegrino. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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