San Pellegrino Audience in United States

San Pellegrino logo

San Pellegrino has an estimated audience of 1,452,263 people in United States. 50.9% are female, 49.1% are male, average age 39.8. Top regions: California, New York, Florida. Top brand affinities: Hostelling International, Bank of America, Carbonated water, CheapOair, Steven Adams.

The average San Pellegrino fan in United States is 39.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Hostelling International, Bank of America, Carbonated water, with strongest over-indexing on Hostelling International (10.98× the country average). Demographically, the San Pellegrino audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Sustainability, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Mineral water

Demographics of San Pellegrino fans

Demographic split for San Pellegrino audience in United States
MetricValue
Female50.9%
Male49.1%
Average age39.8
Estimated audience size1,452,263

Audience persona

The typical San Pellegrino fan in United States is balanced, around 39.8 years old, with strong Sustainability tendencies and a notable affinity for Hostelling International.

Top regions in United States

Top regions ranked by reach for San Pellegrino in United States
RegionReachAffinity
California198,2651.24×
New York119,6391.47×
Florida101,8361.04×
Texas98,2730.79×
Illinois70,1641.45×
Pennsylvania50,6931.04×
Georgia50,0161.12×
Michigan43,6151.15×
North Carolina43,4700.99×
New Jersey43,0931.17×
Virginia42,6261.21×
Ohio40,8690.91×
Washington40,7061.4×
Massachusetts37,1501.3×
Maryland29,5841.18×
Arizona25,9810.88×
Tennessee25,8710.89×
Minnesota25,8411.24×
Colorado24,8961.09×
Indiana23,5310.89×
Wisconsin23,4631.07×
Oregon21,7941.31×
Missouri21,1590.9×
South Carolina19,2240.88×
Connecticut16,9581.16×
Utah15,3611.18×
Nevada14,6271.04×
Alabama14,5080.72×
Kentucky14,4640.79×
Louisiana13,6600.73×
Oklahoma12,0350.75×
Kansas10,0950.88×
Iowa10,0270.84×
Arkansas7,6590.64×
Washington, District of Columbia7,5661.73×
Idaho6,6350.91×
Nebraska6,4780.89×
Maine6,2231.2×
Mississippi6,1700.52×
New Mexico6,0110.83×
New Hampshire5,9201.03×
Hawaii5,7130.92×
Rhode Island4,8581.05×
West Virginia4,7230.7×
Montana4,1671.03×
Alaska3,1641.02×
Delaware2,9800.74×
Vermont2,7981.1×
South Dakota2,1430.64×
North Dakota2,0310.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for San Pellegrino audience
BrandAffinityCategory
Hostelling International10.98×Travel & Leisure
Bank of America3.06×Business & Career
Carbonated water6.96×Food & Beverages
CheapOair8.4×Travel & Leisure
Steven Adams18.45×Sports
Anjelica Huston12.75×Movies & TV
Sparkling Ice23.38×Food & Beverages
CDW20.27×Technology & Electronics
La Croix Sparkling Water21.54×Food & Beverages
Meijer3.8×Shopping
Copa Airlines13.99×Travel & Leisure
Dollar General2.29×Shopping
Wingstop2.66×Food & Beverages
Oahu7.78×Travel & Leisure
TransUnion7.5×Technology & Electronics
The Lovely Bones (film)10.84×Movies & TV
Taco Bell2.18×Food & Beverages
Eurostar23.57×Cars & Mobility
Plus-size clothing3.59×Fashion & Accessoires
Buffalo Wild Wings2.64×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by San Pellegrino audience
TraitClusterScore
SustainabilityBALANCE2.14
LGBTQ+ IdentityOPEN1.72
IndulgenceJOY1.69
Quality AwarenessPREMIUM1.56
Early Adopter MentalityPOWER1.44
Urban LifestyleOPEN1.38

Worldwide distribution

Worldwide audience distribution share by country for San Pellegrino
CountryShare
United States34.1%
Italy9.6%
Germany7.8%

See San Pellegrino audiences in other countries

More Mineral water audiences in United States

Frequently asked questions

How many fans does San Pellegrino have in United States?

San Pellegrino has an estimated audience of 1,452,263 people in United States, concentrated in California and New York.

What is the gender split and age of San Pellegrino fans?

50.9% of San Pellegrino fans are female, 49.1% are male, with an average age of 39.8 years.

Which brands do San Pellegrino fans like most?

San Pellegrino fans show strongest brand affinity for Hostelling International (10.98×), Bank of America (3.06×), and Carbonated water (6.96×) over the country average.

Where do San Pellegrino fans live in United States?

San Pellegrino fans in United States are most concentrated in California (reach 198,265), New York (reach 119,639), and Florida (reach 101,836). These three regions account for the largest share of the active audience.

What other brands do San Pellegrino fans also like?

Beyond San Pellegrino itself, the audience over-indexes on Bank of America (3.06×), Carbonated water (6.96×), CheapOair (8.4×), and Steven Adams (18.45×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for San Pellegrino. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.