Rascasse Audience Intelligence

Sparkling Ice Target Market in United States

A data profile of the people who buy, follow and care about Sparkling Ice in United States — modelled from more than twelve digital signal sources. Sparkling Ice has an estimated audience of 667,611 people in United States.

#16among Soft drinks in United States#3164among Brand in United States#1679in Food & Beverages

The average Sparkling Ice fan in United States is 35.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Breathless (1960 film), Kemper Amps, Food Inc, with strongest over-indexing on Breathless (1960 film) (92.07× the country average).

Demographically, the Sparkling Ice audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Healthy Lifestyle, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sparkling Ice fan in United States is more female, around 35.6 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Breathless (1960 film).

Category: Food & Beverages · Type: Brand · Subtype: Soft drinks

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sparkling Ice profile in United States.

Audience size
668K
in United States
Gender
55.7%♀
44.3% male
Age
35.6
average years
Country rank
#30748
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Sparkling Ice

55.7% are female, 44.3% are male, average age 35.6.

Fig. 02

Gender split

55.7%
Female
44.3%
Male
Demographic split for Sparkling Ice audience in United States
MetricValue
Female55.7%
Male44.3%
Average age35.6
Estimated audience size667,611
Fig. 03

Age distribution

Ø 35.6
average years
Age distribution of the Sparkling Ice audience in United States
Age bracketShare%
16-1932%
20-2921%
30-3915%
40-4915%
50+17%
Fig. 04

Worldwide distribution

83.7%

of the worldwide Sparkling Ice audience comes from United States.

Worldwide audience distribution share by country for Sparkling Ice
CountryShare
United States83.7%
Canada3.2%
United Kingdom2.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sparkling Ice audience in United States is strongest.

Fig. 05

Top regions by affinity

Sparkling Ice customers by region in United States
#RegionReachAffinity×
01Iowa~8K1.36×
02Michigan~20K1.28×
03North Dakota~2K1.24×
04Nebraska~4K1.23×
05Minnesota~10K1.20×
06Washington~20K1.18×
07Connecticut~8K1.18×
08South Dakota~2K1.18×
09Kansas~6K1.16×
10Missouri~10K1.12×
11Indiana~10K1.11×
12Wisconsin~10K1.11×
13Arizona~10K1.06×
14Idaho~4K1.06×
15Illinois~20K1.05×
16Hawaii~3K1.04×
17Ohio~20K1.03×
18Oklahoma~8K1.03×
19California~80K1.02×
20Texas~60K1.02×
21Kentucky~9K1.02×
22Oregon~8K1.02×
23New York~40K1.00×
24Alaska~1K1.00×
25Georgia~20K0.98×
26Louisiana~9K0.98×
27Utah~6K0.98×
28South Carolina~10K0.97×
29Florida~40K0.96×
30Pennsylvania~20K0.96×
31North Carolina~20K0.95×
32Nevada~6K0.95×
33Montana~2K0.95×
34Delaware~2K0.95×
35Virginia~20K0.93×
36Arkansas~5K0.93×
37New Hampshire~2K0.93×
38Alabama~9K0.92×
39New Jersey~20K0.91×
40Tennessee~10K0.90×
41West Virginia~3K0.90×
42Maryland~10K0.89×
43Maine~2K0.89×
44Massachusetts~10K0.87×
45Vermont~1K0.86×
46Mississippi~5K0.85×
47Rhode Island~2K0.85×
48Colorado~9K0.80×
49New Mexico~3K0.77×
50Washington, District of Columbia~2K0.75×
Fig. 06

Affinity by region

Affinity by region — Sparkling Ice, United States
0.75×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sparkling Ice audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sparkling Ice audience
#·InterestCategoryAffinity×
01Kemper AmpsMusic & Radio178.04×
02Breathless (1960 film)Movies & TV92.07×
03Dubble Bubble Bubble GumFood & Beverages90.99×
04ANSON´SFashion & Accessoires54.14×
05Food IncFood & Beverages49.84×
06Louisiana State University Tiger Marching BandBusiness & Career40.20×
07Plant-Based DietitianFood & Beverages31.35×
08OatlyFood & Beverages31.12×
09Powell's BooksShopping28.13×
10Steve NashSports28.12×
11Todd McFarlaneLiterature27.12×
12NetballSports18.94×
13TiranaTravel & Leisure18.44×
14KosovoTravel & Leisure14.40×
15Fort Lauderdale–Hollywood International AirportTravel & Leisure10.73×
16Sustainable productsPolitics & Society6.02×
17Climate changeHome & Garden5.46×
18Smoothie KingFood & Beverages4.93×
19KPop Demon HuntersMovies & TV2.42×
20Harry PotterMovies & TV2.40×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sparkling Ice audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sparkling Ice audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE2.79×
SustainabilityBALANCE2.32×
Luxury OrientationPREMIUM1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sparkling Ice audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.73×
TraditionCONSERVATISM0.78×
Need for SecurityCONSERVATISM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Sparkling Ice's target market in United States?

Sparkling Ice's target market in United States covers an estimated 667,611 people, concentrated in California and Texas.

02

What is the gender split and age of Sparkling Ice customers?

55.7% of the Sparkling Ice audience are female, 44.3% are male, with an average age of 35.6 years.

03

Which brands do Sparkling Ice fans like most?

Sparkling Ice fans show strongest brand affinity for Breathless (1960 film) (92.07×), Kemper Amps (178.04×), and Food Inc (49.84×) over the country average.

04

Where do Sparkling Ice fans live in United States?

Sparkling Ice fans in United States are most concentrated in California (reach ~80K), Texas (reach ~60K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Sparkling Ice fans also like?

Beyond Sparkling Ice itself, the audience over-indexes on Kemper Amps (178.04×), Food Inc (49.84×), Plant-Based Dietitian (31.35×), and Dubble Bubble Bubble Gum (90.99×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soft drinks audiences in United States

See Sparkling Ice audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sparkling Ice. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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