Gatorade Audience in United States

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Gatorade has an estimated audience of 3,735,867 people in United States. 36.6% are female, 63.4% are male, average age 37.5. Top regions: California, Texas, Florida. Top brand affinities: Electrolyte, Soft drinks, Video games, Pizza Hut, Friends.

The average Gatorade fan in United States is 37.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Electrolyte, Soft drinks, Video games, with strongest over-indexing on Electrolyte (10.77× the country average). Demographically, the Gatorade audience skews more male with an average age of 37.5, and over-indexes on personality traits such as Extroversion, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Soft drinks

Demographics of Gatorade fans

Demographic split for Gatorade audience in United States
MetricValue
Female36.6%
Male63.4%
Average age37.5
Estimated audience size3,735,867

Audience persona

The typical Gatorade fan in United States is more male, around 37.5 years old, with strong Extroversion tendencies and a notable affinity for Electrolyte.

Top regions in United States

Top regions ranked by reach for Gatorade in United States
RegionReachAffinity
California485,9521.18×
Texas424,5981.32×
Florida289,0041.14×
New York257,1521.23×
Illinois157,3031.26×
Pennsylvania144,5881.15×
Georgia130,7491.14×
North Carolina126,9811.13×
Ohio126,4661.1×
New Jersey112,9841.19×
Michigan106,3121.09×
Virginia99,1891.09×
Tennessee78,5771.05×
Indiana78,0351.14×
Arizona77,8451.02×
Massachusetts77,5741.05×
Maryland74,2911.16×
Washington73,2080.98×
South Carolina59,0301.05×
Minnesota58,7241.1×
Missouri58,6400.97×
Wisconsin56,3181×
Alabama55,5091.06×
Colorado53,8410.91×
Kentucky49,0851.05×
Louisiana45,4830.94×
Connecticut41,3301.1×
Oklahoma39,8350.96×
Oregon39,2840.92×
Nevada37,2901.03×
Iowa33,3281.08×
Mississippi32,3981.05×
Arkansas30,2970.98×
Utah30,0850.9×
Kansas29,9051.02×
Nebraska20,4441.09×
New Mexico17,3240.92×
West Virginia16,6420.96×
Idaho15,3100.82×
New Hampshire12,3210.84×
Hawaii11,6040.72×
Maine11,2180.84×
Rhode Island10,8640.91×
Delaware9,4390.92×
Washington, District of Columbia9,1730.82×
South Dakota8,0310.93×
Montana7,3750.71×
North Dakota6,5910.86×
Alaska4,9950.62×
Vermont4,8840.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gatorade audience
BrandAffinityCategory
Electrolyte10.77×Health
Soft drinks3.47×Food & Beverages
Video games1.6×Games
Pizza Hut2.07×Food & Beverages
Friends1.62×Movies & TV
AutoZone1.86×Cars & Mobility
Taco Bell1.84×Food & Beverages
Little Caesars2.35×Food & Beverages
Buffalo Wild Wings2.26×Food & Beverages
NFL Network2.25×Sports
Panda Express2.03×Food & Beverages
Godzilla2.17×Movies & TV
Subway1.73×Food & Beverages
Wingstop1.83×Food & Beverages
CBS Sports2.12×Movies & TV
Mexico1.73×Travel & Leisure
GameStop2.22×Games
Circle K2.67×Shopping
Mobile game1.69×Games
Final Destination1.7×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gatorade audience
TraitClusterScore
ExtroversionTHRILL1.41
Convenience OrientationPREMIUM1.27
Social Media UsageJOY1.14
Early Adopter MentalityPOWER1.13
LGBTQ+ IdentityOPEN1.02
Urban LifestyleOPEN0.96

Worldwide distribution

Worldwide audience distribution share by country for Gatorade
CountryShare
United States38.6%
Brazil17.1%
Mexico6.0%

See Gatorade audiences in other countries

More Soft drinks audiences in United States

Frequently asked questions

How many fans does Gatorade have in United States?

Gatorade has an estimated audience of 3,735,867 people in United States, concentrated in California and Texas.

What is the gender split and age of Gatorade fans?

36.6% of Gatorade fans are female, 63.4% are male, with an average age of 37.5 years.

Which brands do Gatorade fans like most?

Gatorade fans show strongest brand affinity for Electrolyte (10.77×), Soft drinks (3.47×), and Video games (1.6×) over the country average.

Where do Gatorade fans live in United States?

Gatorade fans in United States are most concentrated in California (reach 485,952), Texas (reach 424,598), and Florida (reach 289,004). These three regions account for the largest share of the active audience.

What other brands do Gatorade fans also like?

Beyond Gatorade itself, the audience over-indexes on Soft drinks (3.47×), Video games (1.6×), Pizza Hut (2.07×), and Friends (1.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gatorade. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.