Rascasse Audience Intelligence

Gatorade Target Market in United States

A data profile of the people who buy, follow and care about Gatorade in United States — modelled from more than twelve digital signal sources. Gatorade has an estimated audience of 3,694,164 people in United States.

#3among Soft drinks in United States#893among Brand in United States#553in Food & Beverages

The average Gatorade fan in United States is 37.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Electrolyte, Soft drinks, Video games, with strongest over-indexing on Electrolyte (10.77× the country average).

Demographically, the Gatorade audience skews more male with an average age of 37.5, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Gatorade fan in United States is more male, around 37.5 years old, with strong Patriotism tendencies and a notable affinity for Electrolyte.

Category: Food & Beverages · Type: Brand · Subtype: Soft drinks

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gatorade profile in United States.

Audience size
3.7M
in United States
Gender
36.6%♀
63.4% male
Age
37.5
average years
Country rank
#8605
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Gatorade

36.6% are female, 63.4% are male, average age 37.5.

Fig. 02

Gender split

36.6%
Female
63.4%
Male
Demographic split for Gatorade audience in United States
MetricValue
Female36.6%
Male63.4%
Average age37.5
Estimated audience size3,694,164
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Gatorade audience in United States
Age bracketShare%
16-1924%
20-2919%
30-3921%
40-4918%
50+18%
Fig. 04

Worldwide distribution

37.9%

of the worldwide Gatorade audience comes from United States.

Worldwide audience distribution share by country for Gatorade
CountryShare
United States37.9%
Brazil17.0%
Mexico6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gatorade audience in United States is strongest.

Fig. 05

Top regions by affinity

Gatorade customers by region in United States
#RegionReachAffinity×
01Texas~400K1.30×
02Illinois~200K1.21×
03Nebraska~20K1.18×
04California~500K1.14×
05North Carolina~100K1.14×
06New Jersey~100K1.13×
07Indiana~80K1.13×
08New York~200K1.12×
09Pennsylvania~100K1.11×
10Georgia~100K1.11×
11Maryland~70K1.10×
12Florida~300K1.09×
13South Carolina~60K1.09×
14Iowa~30K1.09×
15Minnesota~60K1.07×
16Alabama~60K1.07×
17Kentucky~50K1.07×
18Connecticut~40K1.07×
19Mississippi~30K1.07×
20Ohio~100K1.06×
21Virginia~100K1.06×
22Kansas~30K1.06×
23Michigan~100K1.05×
24Wisconsin~60K1.02×
25South Dakota~9K1.02×
26Arizona~80K1.01×
27Arkansas~30K1.01×
28Tennessee~80K1.00×
29Nevada~40K1.00×
30Massachusetts~70K0.99×
31Missouri~60K0.98×
32Oklahoma~40K0.98×
33New Mexico~20K0.98×
34North Dakota~8K0.98×
35West Virginia~20K0.97×
36Delaware~10K0.97×
37Washington~70K0.95×
38Louisiana~50K0.95×
39Rhode Island~10K0.92×
40Utah~30K0.91×
41Oregon~40K0.90×
42Colorado~50K0.87×
43Maine~10K0.87×
44New Hampshire~10K0.86×
45Idaho~20K0.84×
46Vermont~5K0.82×
47Washington, District of Columbia~9K0.79×
48Montana~8K0.78×
49Hawaii~10K0.75×
50Alaska~6K0.73×
Fig. 06

Affinity by region

Affinity by region — Gatorade, United States
0.73×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gatorade audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gatorade audience
#·InterestCategoryAffinity×
01ElectrolyteHealth10.77×
02Soft drinksFood & Beverages3.47×
03Circle KShopping2.67×
04Little CaesarsFood & Beverages2.35×
05Domino's PizzaFood & Beverages2.26×
06Buffalo Wild WingsFood & Beverages2.26×
07NFL NetworkSports2.25×
08GameStopGames2.22×
09GodzillaMovies & TV2.17×
10CBS SportsMovies & TV2.12×
11Pizza HutFood & Beverages2.07×
12Panda ExpressFood & Beverages2.03×
13AutoZoneCars & Mobility1.86×
14Taco BellFood & Beverages1.84×
15WingstopFood & Beverages1.83×
16SubwayFood & Beverages1.73×
17MexicoTravel & Leisure1.73×
18Mobile gameGames1.69×
19Video gamesGames1.60×
20Concurrent Versions SystemTechnology & Electronics1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gatorade audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gatorade audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.22×
Need for SecurityCONSERVATISM1.16×
Convenience OrientationPREMIUM1.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gatorade audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.49×
SustainabilityBALANCE0.50×
CreativityOPEN0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Gatorade's target market in United States?

Gatorade's target market in United States covers an estimated 3,694,164 people, concentrated in California and Texas.

02

What is the gender split and age of Gatorade customers?

36.6% of the Gatorade audience are female, 63.4% are male, with an average age of 37.5 years.

03

Which brands do Gatorade fans like most?

Gatorade fans show strongest brand affinity for Electrolyte (10.77×), Soft drinks (3.47×), and Video games (1.6×) over the country average.

04

Where do Gatorade fans live in United States?

Gatorade fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Gatorade fans also like?

Beyond Gatorade itself, the audience over-indexes on Soft drinks (3.47×), Video games (1.6×), Pizza Hut (2.07×), and Domino's Pizza (2.26×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soft drinks audiences in United States

See Gatorade audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Gatorade. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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