Rascasse Audience Intelligence

Dr Pepper Target Market in United States

A data profile of the people who buy, follow and care about Dr Pepper in United States — modelled from more than twelve digital signal sources. Dr Pepper has an estimated audience of 3,203,859 people in United States.

#5among Soft drinks in United States#1008among Brand in United States#625in Food & Beverages

The average Dr Pepper fan in United States is 36.2 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Scooby-Doo, Televisions, Circle K, with strongest over-indexing on Scooby-Doo (4.86× the country average).

Demographically, the Dr Pepper audience skews balanced with an average age of 36.2, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dr Pepper fan in United States is balanced, around 36.2 years old, with strong Patriotism tendencies and a notable affinity for Scooby-Doo.

Category: Food & Beverages · Type: Brand · Subtype: Soft drinks

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dr Pepper profile in United States.

Audience size
3.2M
in United States
Gender
51.3%♀
48.7% male
Age
36.2
average years
Country rank
#9723
Brand in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Dr Pepper

51.3% are female, 48.7% are male, average age 36.2.

Fig. 02

Gender split

51.3%
Female
48.7%
Male
Demographic split for Dr Pepper audience in United States
MetricValue
Female51.3%
Male48.7%
Average age36.2
Estimated audience size3,203,859
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the Dr Pepper audience in United States
Age bracketShare%
16-1926%
20-2922%
30-3921%
40-4918%
50+14%
Fig. 04

Worldwide distribution

49.7%

of the worldwide Dr Pepper audience comes from United States.

Worldwide audience distribution share by country for Dr Pepper
CountryShare
United States49.7%
Germany7.9%
United Kingdom4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dr Pepper audience in United States is strongest.

Fig. 05

Top regions by affinity

Dr Pepper customers by region in United States
#RegionReachAffinity×
01Texas~500K1.75×
02Oklahoma~60K1.67×
03Arkansas~40K1.57×
04Kansas~40K1.50×
05Nebraska~20K1.49×
06Kentucky~60K1.45×
07Missouri~70K1.37×
08Utah~40K1.35×
09West Virginia~20K1.33×
10Iowa~30K1.25×
11Alabama~50K1.23×
12New Mexico~20K1.22×
13North Dakota~8K1.21×
14Tennessee~70K1.18×
15Indiana~70K1.17×
16Mississippi~30K1.17×
17Arizona~70K1.15×
18South Dakota~8K1.14×
19Idaho~20K1.13×
20Louisiana~40K1.11×
21South Carolina~50K1.03×
22North Carolina~100K1.02×
23Georgia~100K1.00×
24Illinois~100K0.99×
25Ohio~90K0.97×
26Nevada~30K0.97×
27California~300K0.96×
28Minnesota~40K0.96×
29Wyoming~4K0.96×
30Michigan~80K0.95×
31Wisconsin~40K0.95×
32Virginia~70K0.90×
33Pennsylvania~90K0.88×
34Colorado~40K0.87×
35Montana~7K0.86×
36Alaska~6K0.86×
37Washington~50K0.85×
38Oregon~30K0.83×
39Florida~200K0.74×
40Delaware~6K0.68×
41Maryland~40K0.66×
42Maine~7K0.66×
43New Jersey~50K0.62×
44Connecticut~20K0.62×
45New Hampshire~8K0.62×
46New York~100K0.61×
47Rhode Island~6K0.58×
48Massachusetts~40K0.57×
49Hawaii~7K0.55×
50Washington, District of Columbia~5K0.50×
Fig. 06

Affinity by region

Affinity by region — Dr Pepper, United States
0.50×1.00×1.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dr Pepper audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dr Pepper audience
#·InterestCategoryAffinity×
01Squirt (soft drink)Food & Beverages16.25×
02MegamindMovies & TV10.57×
03Circle KShopping5.08×
04Scooby-DooMovies & TV4.86×
05QuikTripShopping4.39×
06CaseyMusic & Radio4.03×
07DirecTVMovies & TV3.35×
08GodzillaMovies & TV3.25×
09Rob ReinerMovies & TV3.13×
10Google MapsInternet & Social Media2.68×
11Pizza HutFood & Beverages2.56×
12AdventureTravel & Leisure2.45×
13Dollar GeneralShopping2.41×
14TelevisionsTechnology & Electronics2.20×
15Video gamesGames1.90×
16Food and drinkFood & Beverages1.70×
17United StatesTravel & Leisure1.67×
18ComputersTechnology & Electronics1.67×
19FoodFood & Beverages1.64×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dr Pepper audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dr Pepper audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.80×
Need for SecurityCONSERVATISM1.60×
Convenience OrientationPREMIUM1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dr Pepper audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.63×
SustainabilityBALANCE0.64×
Quality AwarenessPREMIUM0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Dr Pepper's target market in United States?

Dr Pepper's target market in United States covers an estimated 3,203,859 people, concentrated in Texas and California.

02

What is the gender split and age of Dr Pepper customers?

51.3% of the Dr Pepper audience are female, 48.7% are male, with an average age of 36.2 years.

03

Which brands do Dr Pepper fans like most?

Dr Pepper fans show strongest brand affinity for Scooby-Doo (4.86×), Televisions (2.2×), and Circle K (5.08×) over the country average.

04

Where do Dr Pepper fans live in United States?

Dr Pepper fans in United States are most concentrated in Texas (reach ~500K), California (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Dr Pepper fans also like?

Beyond Dr Pepper itself, the audience over-indexes on Televisions (2.2×), Circle K (5.08×), Casey (4.03×), and DirecTV (3.35×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soft drinks audiences in United States

See Dr Pepper audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Dr Pepper. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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