Dr Pepper Audience in United States

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Dr Pepper has an estimated audience of 3,114,657 people in United States. 51.3% are female, 48.7% are male, average age 36.2. Top regions: Texas, California, Florida. Top brand affinities: Scooby-Doo, Friends, Casey, Televisions, DirecTV.

The average Dr Pepper fan in United States is 36.2 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Scooby-Doo, Friends, Casey, with strongest over-indexing on Scooby-Doo (4.86× the country average). Demographically, the Dr Pepper audience skews balanced with an average age of 36.2, and over-indexes on personality traits such as Convenience Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Soft drinks

Demographics of Dr Pepper fans

Demographic split for Dr Pepper audience in United States
MetricValue
Female51.3%
Male48.7%
Average age36.2
Estimated audience size3,114,657

Audience persona

The typical Dr Pepper fan in United States is balanced, around 36.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Scooby-Doo.

Top regions in United States

Top regions ranked by reach for Dr Pepper in United States
RegionReachAffinity
Texas491,9261.84×
California348,7141.02×
Florida174,6230.83×
New York111,6340.64×
Illinois105,2461.01×
North Carolina99,1071.06×
Georgia98,5751.03×
Ohio92,3310.96×
Pennsylvania89,8200.86×
Tennessee82,6351.32×
Arizona77,7121.22×
Michigan75,3260.92×
Virginia70,9750.94×
Indiana67,6471.19×
Missouri67,4191.34×
Oklahoma59,3591.72×
Alabama56,2261.29×
Washington55,4930.89×
Kentucky53,4581.37×
New Jersey48,9430.62×
South Carolina48,6411.04×
Louisiana45,6181.14×
Colorado44,2390.9×
Wisconsin41,9260.89×
Minnesota41,7280.94×
Arkansas38,9381.52×
Maryland37,2500.7×
Massachusetts36,1980.59×
Utah35,9271.29×
Kansas34,6011.41×
Iowa32,3821.26×
Mississippi30,8101.2×
Oregon30,3430.85×
Nevada29,7140.99×
West Virginia21,0721.45×
Nebraska20,6081.32×
Connecticut18,8620.6×
New Mexico18,7921.2×
Idaho16,8051.08×
New Hampshire7,5060.61×
Maine7,2690.65×
Hawaii7,1820.54×
South Dakota7,1280.99×
North Dakota6,7981.06×
Montana6,7310.78×
Delaware5,5130.64×
Alaska5,3210.8×
Rhode Island5,3170.54×
Washington, District of Columbia4,9220.53×
Wyoming4,0630.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dr Pepper audience
BrandAffinityCategory
Scooby-Doo4.86×Movies & TV
Friends2.62×Movies & TV
Casey4.03×Music & Radio
Televisions2.2×Technology & Electronics
DirecTV3.35×Movies & TV
Food and drink1.7×Food & Beverages
Circle K5.08×Shopping
Megamind10.57×Movies & TV
Google Maps2.68×Internet & Social Media
Food1.64×Food & Beverages
Adventure2.45×Travel & Leisure
Squirt (soft drink)16.25×Food & Beverages
Final Destination3.05×Movies & TV
QuikTrip4.39×Shopping
Video games1.9×Games
Rob Reiner3.13×Movies & TV
Dollar General2.41×Shopping
Movies1.51×Movies & TV
United States1.67×Travel & Leisure
Godzilla3.25×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dr Pepper audience
TraitClusterScore
Convenience OrientationPREMIUM1.57
ExtroversionTHRILL1.48
Healthy LifestyleBALANCE1.33
Price SensitivityPREMIUM1.16
Urban LifestyleOPEN1.11
Social Media UsageJOY1.07

Worldwide distribution

Worldwide audience distribution share by country for Dr Pepper
CountryShare
United States49.5%
Germany8.1%
United Kingdom4.3%

See Dr Pepper audiences in other countries

More Soft drinks audiences in United States

Frequently asked questions

How many fans does Dr Pepper have in United States?

Dr Pepper has an estimated audience of 3,114,657 people in United States, concentrated in Texas and California.

What is the gender split and age of Dr Pepper fans?

51.3% of Dr Pepper fans are female, 48.7% are male, with an average age of 36.2 years.

Which brands do Dr Pepper fans like most?

Dr Pepper fans show strongest brand affinity for Scooby-Doo (4.86×), Friends (2.62×), and Casey (4.03×) over the country average.

Where do Dr Pepper fans live in United States?

Dr Pepper fans in United States are most concentrated in Texas (reach 491,926), California (reach 348,714), and Florida (reach 174,623). These three regions account for the largest share of the active audience.

What other brands do Dr Pepper fans also like?

Beyond Dr Pepper itself, the audience over-indexes on Friends (2.62×), Casey (4.03×), Televisions (2.2×), and DirecTV (3.35×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dr Pepper. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.