Squirt (soft drink) Audience in United States

Squirt (soft drink) logo

Squirt (soft drink) has an estimated audience of 1,648,261 people in United States. 42.4% are female, 57.6% are male, average age 26.0. Top regions: California, Texas, Florida. Top brand affinities: Commercial mortgage, Chili con carne, Brittney Griner, Overtone, Ellen Burstyn.

The average Squirt (soft drink) fan in United States is 26.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Commercial mortgage, Chili con carne, Brittney Griner, with strongest over-indexing on Commercial mortgage (1.92× the country average). Demographically, the Squirt (soft drink) audience skews more male with an average age of 26.0, and over-indexes on personality traits such as Extroversion, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Soft drinks

Demographics of Squirt (soft drink) fans

Demographic split for Squirt (soft drink) audience in United States
MetricValue
Female42.4%
Male57.6%
Average age26.0
Estimated audience size1,648,261

Audience persona

The typical Squirt (soft drink) fan in United States is more male, around 26.0 years old, with strong Extroversion tendencies and a notable affinity for Commercial mortgage.

Top regions in United States

Top regions ranked by reach for Squirt (soft drink) in United States
RegionReachAffinity
California152,4490.84×
Texas134,8700.95×
Florida125,4521.12×
New York87,6810.95×
Pennsylvania76,4451.38×
Ohio63,5911.25×
Michigan57,3331.33×
Georgia56,1851.11×
Illinois55,5451.01×
North Carolina53,0241.07×
Virginia44,4531.11×
New Jersey41,0260.98×
Tennessee33,7671.02×
Indiana32,7841.09×
Washington32,2730.98×
Arizona31,4780.94×
Massachusetts27,9370.86×
Minnesota27,3481.16×
Alabama27,0791.18×
Wisconsin26,7831.08×
Missouri25,9390.98×
South Carolina25,7761.04×
Colorado25,0310.96×
Maryland24,4350.86×
Kentucky23,7881.15×
Louisiana20,7530.98×
Oklahoma19,6451.07×
Oregon18,0040.95×
Utah17,5591.19×
Connecticut17,4641.06×
Nevada15,6910.98×
Kansas14,8981.15×
Iowa14,0681.04×
Arkansas13,5611×
Mississippi13,2850.98×
West Virginia8,9891.17×
New Mexico7,2500.88×
Nebraska6,9750.84×
Idaho6,6730.81×
New Hampshire6,4500.99×
Hawaii5,8050.82×
Maine5,3350.9×
Delaware4,7381.04×
Montana4,6251.01×
Rhode Island4,0590.77×
Washington, District of Columbia3,9830.8×
Wyoming3,0691.26×
Alaska2,8290.8×
North Dakota2,7510.81×
South Dakota2,5330.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Squirt (soft drink) audience
BrandAffinityCategory
Commercial mortgage1.92×Business & Career
Chili con carne2.19×Food & Beverages
Brittney Griner1.79×Sports
Overtone1.98×Beauty & Wellness
Ellen Burstyn1.66×Movies & TV
Warren Zevon1.55×Music & Radio
Iguala2.24×Travel & Leisure
Alan Greenspan1.9×Business & Career
ABC iview1.62×Movies & TV
Ivan Misner8.4×Business & Career
Dundalk2.41×Travel & Leisure
T. Harv Eker1.73×Literature
Leon Lai1.9×Movies & TV
Itatí, Corrientes2.04×
iProspect1.57×News
Rafael Lovato Jr.1.81×Sports
Cazwell1.81×Music & Radio
Assassin's Creed III: Liberation1.51×Games
Migraine Boy2.56×Literature
Johann Strauss I1.73×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Squirt (soft drink) audience
TraitClusterScore
ExtroversionTHRILL1.42
Urban LifestyleOPEN1.23
Early Adopter MentalityPOWER1.08
LGBTQ+ IdentityOPEN1.06
Career OrientationPOWER1.02
Social Media UsageJOY0.99

Worldwide distribution

Worldwide audience distribution share by country for Squirt (soft drink)
CountryShare
United States62.0%
Germany22.3%
Italy15.7%

See Squirt (soft drink) audiences in other countries

More Soft drinks audiences in United States

Frequently asked questions

How many fans does Squirt (soft drink) have in United States?

Squirt (soft drink) has an estimated audience of 1,648,261 people in United States, concentrated in California and Texas.

What is the gender split and age of Squirt (soft drink) fans?

42.4% of Squirt (soft drink) fans are female, 57.6% are male, with an average age of 26.0 years.

Which brands do Squirt (soft drink) fans like most?

Squirt (soft drink) fans show strongest brand affinity for Commercial mortgage (1.92×), Chili con carne (2.19×), and Brittney Griner (1.79×) over the country average.

Where do Squirt (soft drink) fans live in United States?

Squirt (soft drink) fans in United States are most concentrated in California (reach 152,449), Texas (reach 134,870), and Florida (reach 125,452). These three regions account for the largest share of the active audience.

What other brands do Squirt (soft drink) fans also like?

Beyond Squirt (soft drink) itself, the audience over-indexes on Chili con carne (2.19×), Brittney Griner (1.79×), Overtone (1.98×), and Ellen Burstyn (1.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Squirt (soft drink). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.