Rascasse Audience Intelligence

Squirt (soft drink) Target Market in United States

A data profile of the people who buy, follow and care about Squirt (soft drink) in United States — modelled from more than twelve digital signal sources. Squirt (soft drink) has an estimated audience of 1,576,947 people in United States.

#8among Soft drinks in United States#1769among Brand in United States#1017in Food & Beverages

The average Squirt (soft drink) fan in United States is 26.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dr Pepper, Soft drinks, Internet celebrity, with strongest over-indexing on Dr Pepper (16.25× the country average).

Demographically, the Squirt (soft drink) audience skews more male with an average age of 26.0, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Squirt (soft drink) fan in United States is more male, around 26.0 years old, with strong Career Orientation tendencies and a notable affinity for Dr Pepper.

Category: Food & Beverages · Type: Brand · Subtype: Soft drinks

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Squirt (soft drink) profile in United States.

Audience size
1.6M
in United States
Gender
42.4%♀
57.6% male
Age
26.0
average years
Country rank
#17094
Brand in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Squirt (soft drink)

42.4% are female, 57.6% are male, average age 26.0.

Fig. 02

Gender split

42.4%
Female
57.6%
Male
Demographic split for Squirt (soft drink) audience in United States
MetricValue
Female42.4%
Male57.6%
Average age26.0
Estimated audience size1,576,947
Fig. 03

Age distribution

Ø 26.0
average years
Age distribution of the Squirt (soft drink) audience in United States
Age bracketShare%
16-1944%
20-2941%
30-3915%
40-490%
50+0%
Fig. 04

Worldwide distribution

61.1%

of the worldwide Squirt (soft drink) audience comes from United States.

Worldwide audience distribution share by country for Squirt (soft drink)
CountryShare
United States61.1%
Germany23.5%
Italy15.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Squirt (soft drink) audience in United States is strongest.

Fig. 05

Top regions by affinity

Squirt (soft drink) customers by region in United States
#RegionReachAffinity×
01Pennsylvania~70K1.35×
02Michigan~60K1.33×
03West Virginia~10K1.27×
04Ohio~60K1.24×
05Connecticut~20K1.22×
06Delaware~5K1.21×
07Wyoming~3K1.20×
08Alabama~30K1.13×
09Florida~100K1.12×
10Kentucky~20K1.12×
11Indiana~30K1.10×
12Iowa~10K1.10×
13Minnesota~30K1.09×
14Kansas~10K1.09×
15Oklahoma~20K1.06×
16Utah~20K1.06×
17Maine~6K1.06×
18Virginia~40K1.05×
19Georgia~50K1.04×
20North Carolina~50K1.03×
21Tennessee~30K1.03×
22Wisconsin~30K1.02×
23New Hampshire~7K1.02×
24Arizona~30K1.01×
25South Carolina~30K1.01×
26Montana~5K1.01×
27Arkansas~10K1.00×
28Mississippi~10K1.00×
29Illinois~50K0.98×
30New Mexico~8K0.98×
31New Jersey~40K0.97×
32Nevada~20K0.97×
33Colorado~20K0.96×
34Louisiana~20K0.96×
35Texas~100K0.93×
36New York~80K0.92×
37Missouri~20K0.92×
38Washington~30K0.91×
39Maryland~30K0.91×
40Oregon~20K0.91×
41Alaska~3K0.91×
42North Dakota~3K0.89×
43Massachusetts~30K0.85×
44Idaho~7K0.85×
45Nebraska~7K0.83×
46California~100K0.80×
47Hawaii~6K0.80×
48Rhode Island~4K0.80×
49Washington, District of Columbia~4K0.76×
50South Dakota~3K0.75×
Fig. 06

Affinity by region

Affinity by region — Squirt (soft drink), United States
0.75×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Squirt (soft drink) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Squirt (soft drink) audience
#·InterestCategoryAffinity×
01Dr PepperFood & Beverages16.25×
02Internet celebrityInternet & Social Media4.41×
03Soft drinksFood & Beverages4.25×
04Burger KingFood & Beverages2.26×
05T-MobileTechnology & Electronics2.08×
06TMZInternet & Social Media2.06×
07Credit (finance)Business & Career2.06×
08Horror moviesMovies & TV1.79×
09CocktailFood & Beverages1.77×
10GrillingFood & Beverages1.71×
11BeerFood & Beverages1.68×
12Credit cardsBusiness & Career1.68×
13BankingBusiness & Career1.62×
14HBOMovies & TV1.62×
15BarbecueFood & Beverages1.61×
16Beauty salonsBeauty & Wellness1.59×
17Alcoholic beveragesFood & Beverages1.54×
18VeganismFood & Beverages1.52×
19WineFood & Beverages1.51×
20CouponsShopping1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Squirt (soft drink) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Squirt (soft drink) audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.89×
Need for SecurityCONSERVATISM1.48×
Urban LifestyleOPEN1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Squirt (soft drink) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.41×
TravellingTHRILL0.49×
MindfulnessBALANCE0.53×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Squirt (soft drink)'s target market in United States?

Squirt (soft drink)'s target market in United States covers an estimated 1,576,947 people, concentrated in California and Texas.

02

What is the gender split and age of Squirt (soft drink) customers?

42.4% of the Squirt (soft drink) audience are female, 57.6% are male, with an average age of 26.0 years.

03

Which brands do Squirt (soft drink) fans like most?

Squirt (soft drink) fans show strongest brand affinity for Dr Pepper (16.25×), Soft drinks (4.25×), and Internet celebrity (4.41×) over the country average.

04

Where do Squirt (soft drink) fans live in United States?

Squirt (soft drink) fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Squirt (soft drink) fans also like?

Beyond Squirt (soft drink) itself, the audience over-indexes on Soft drinks (4.25×), Internet celebrity (4.41×), Burger King (2.26×), and T-Mobile (2.08×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soft drinks audiences in United States

See Squirt (soft drink) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Squirt (soft drink). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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