Rascasse Audience Intelligence

Dr Pepper Target Market in United States

Dr Pepper has an estimated audience of 4.6M people in United States.

#4among Soft drinks in United States#817among brands in United States#493in Food & Beverages

The average Dr Pepper fan in United States is 36.9 years old, balanced, and lives primarily in Texas.

By number of fans, Dr Pepper ranks #4 among the 76 objects in Soft drinks in United States — 41.8× the group median.

Its fans are 2.0 years older than the group average of 34.9.

Women make up 51.3% of the fan base, 2.0 percentage points fewer than the group average.

Compared with the other 75 objects in Soft drinks, Dr Pepper fans stand out for their interest in Megamind, Circle K and Scooby-Doo.

Most fans live in Texas, California, Florida.

Top affinities include Squirt (soft drink), Megamind, Circle K, with strongest over-indexing on Squirt (soft drink) (16.25× the country average).

Demographically, the Dr Pepper audience skews balanced with an average age of 36.9, and over-indexes on personality traits such as Patriotism, Need for Security.

The typical Dr Pepper fan in United States is balanced, around 36.9 years old, with strong Patriotism tendencies and a notable affinity for Squirt (soft drink).

Category: Food & Beverages · Type: Brand · Subtype: Soft drinks

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
4.6M
in United States
Gender
51.3%♀
48.7% male
Age
36.9
average years
Country rank
#7362
among all objects in United States
Fig. 01

Search interest · 12-month trend

-1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Dr Pepper

51.3% are female, 48.7% are male, average age 36.9.

Fig. 02

Gender split

51.3%
Female
48.7%
Male
Demographic split for Dr Pepper audience in United States
MetricValue
Female51.3%
Male48.7%
Average age36.9
Estimated audience size4.6M
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the Dr Pepper audience in United States
Age bracketShare%
16-2426%
25-3422%
35-4421%
45-5418%
55+14%
Fig. 04

Worldwide distribution

49.4%

of the worldwide Dr Pepper audience comes from United States.

Worldwide audience distribution share by country for Dr Pepper
CountryShare
United States49.4%
Germany6.7%
United Kingdom4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Dr Pepper customers by region in United States
#RegionReachAffinity×
01Texas~500K1.75×
02Oklahoma~90K1.67×
03Arkansas~60K1.57×
04Kansas~60K1.50×
05Nebraska~40K1.49×
06Kentucky~90K1.45×
07Missouri~100K1.37×
08Utah~60K1.35×
09West Virginia~30K1.33×
10Iowa~50K1.25×
11Alabama~80K1.23×
12New Mexico~40K1.22×
13North Dakota~10K1.21×
14Tennessee~100K1.18×
15Indiana~100K1.17×
16Mississippi~50K1.17×
17Arizona~100K1.15×
18South Dakota~10K1.14×
19Idaho~30K1.13×
20Louisiana~70K1.11×
21South Carolina~80K1.03×
22North Carolina~200K1.02×
23Georgia~200K1.00×
24Illinois~200K0.99×
25Ohio~200K0.97×
26Nevada~40K0.97×
27California~500K0.96×
28Minnesota~70K0.96×
29Wyoming~8K0.96×
30Michigan~100K0.95×
31Wisconsin~80K0.95×
32Virginia~100K0.90×
33Pennsylvania~200K0.88×
34Colorado~70K0.87×
35Montana~10K0.86×
36Alaska~8K0.86×
37Washington~90K0.85×
38Oregon~50K0.83×
39Florida~200K0.74×
40Delaware~9K0.68×
41Maryland~60K0.66×
42Maine~10K0.66×
43New Jersey~80K0.62×
44Connecticut~30K0.62×
45New Hampshire~10K0.62×
46New York~200K0.61×
47Vermont~5K0.61×
48Rhode Island~8K0.58×
49Massachusetts~50K0.57×
50Hawaii~10K0.55×
Fig. 06

Affinity by region

Affinity by region — Dr Pepper, United States
0.55×1.00×1.75×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Dr Pepper audience vs. the country average
#·InterestCategoryAffinity×
01Squirt (soft drink)Food & Beverages16.25×
02MegamindMovies & TV10.57×
03Circle KShopping5.08×
04Scooby-DooMovies & TV4.86×
05QuikTripShopping4.39×
06Rob ReinerMovies & TV3.13×
07Google MapsInternet & Social Media2.68×
08Taco BellFood & Beverages2.46×
09AdventureTravel & Leisure2.45×
10TelevisionsTechnology & Electronics2.20×
11Android (operating system)Technology & Electronics2.06×
12Video gamesGames1.90×
13Rock musicMusic & Radio1.76×
14Mobile phonesTechnology & Electronics1.74×
15Food and drinkFood & Beverages1.70×
16United StatesTravel & Leisure1.67×
17ComputersTechnology & Electronics1.67×
18FoodFood & Beverages1.64×
19Outdoor recreationSports1.52×
20MoviesMovies & TV1.51×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Dr Pepper audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Dr Pepper audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.80×
Need for SecurityCONSERVATISM1.60×
Convenience OrientationPREMIUM1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Dr Pepper audience vs. the country average · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.63×
SustainabilityBALANCE0.64×
Quality AwarenessPREMIUM0.75×
0×1.00× baseline2×
Appendix

Explore more audiences

More Soft drinks audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Dr Pepper over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/dr-pepper-16855” · Methodology