Mountain Dew Audience in United States

Mountain Dew logo

Mountain Dew has an estimated audience of 2,128,791 people in United States. 37.3% are female, 62.7% are male, average age 36.1. Top regions: California, Texas, Florida. Top brand affinities: Charlie Day, Giphy, Canva, Pepsi, Industry.

The average Mountain Dew fan in United States is 36.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Charlie Day, Giphy, Canva, with strongest over-indexing on Charlie Day (15.34× the country average). Demographically, the Mountain Dew audience skews more male with an average age of 36.1, and over-indexes on personality traits such as Convenience Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Soft drinks

Demographics of Mountain Dew fans

Demographic split for Mountain Dew audience in United States
MetricValue
Female37.3%
Male62.7%
Average age36.1
Estimated audience size2,128,791

Audience persona

The typical Mountain Dew fan in United States is more male, around 36.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Charlie Day.

Top regions in United States

Top regions ranked by reach for Mountain Dew in United States
RegionReachAffinity
California187,5010.8×
Texas155,6260.85×
Florida130,3080.9×
New York99,8360.84×
Ohio83,7121.28×
Illinois74,3231.05×
North Carolina71,8681.12×
Michigan71,2541.28×
Pennsylvania70,7760.99×
Georgia59,4450.91×
Indiana54,2901.4×
Virginia52,4961.01×
Tennessee48,9341.15×
Wisconsin43,6531.36×
Washington40,7510.95×
Minnesota39,3311.29×
Missouri39,2401.14×
Kentucky37,9251.42×
Arizona36,3710.84×
New Jersey35,2980.65×
Alabama31,9221.07×
Massachusetts30,6860.73×
South Carolina30,6050.96×
Utah29,3161.54×
Maryland28,6440.78×
Colorado28,2880.84×
Oklahoma25,5891.08×
Louisiana23,6620.86×
Iowa23,6061.35×
Oregon22,6340.93×
Arkansas18,8771.08×
Kansas17,8871.07×
Mississippi17,3210.99×
Nevada16,6740.81×
Connecticut15,0410.7×
West Virginia14,7051.48×
Nebraska12,5181.17×
Idaho12,3901.16×
New Mexico8,3760.78×
Maine7,5840.99×
New Hampshire7,0120.84×
Hawaii6,5370.71×
South Dakota5,4061.1×
Delaware5,3520.91×
Montana5,3380.9×
North Dakota5,1671.18×
Rhode Island4,9860.74×
Washington, District of Columbia4,3630.68×
Alaska3,4520.76×
Vermont2,6960.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mountain Dew audience
BrandAffinityCategory
Charlie Day15.34×Movies & TV
Giphy12.27×Technology & Electronics
Canva5.29×Technology & Electronics
Pepsi7.98×Food & Beverages
Industry1.9×Business & Career
Sprite (soft drink)11.17×Food & Beverages
Arby's3.09×Food & Beverages
Panda Express2.08×Food & Beverages
AutoZone1.71×Cars & Mobility
Buffalo Wild Wings2.19×Food & Beverages
Natural resource2.12×Politics & Society
T-Mobile1.66×Technology & Electronics
Solitaire3.35×Games
Great Clips2.4×Beauty & Wellness
QuikTrip2.68×Shopping
Taco Bell1.54×Food & Beverages
KFC2.07×Food & Beverages
Bradley Beal9.44×Sports
Subway1.58×Food & Beverages
CVS Pharmacy1.76×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mountain Dew audience
TraitClusterScore
Convenience OrientationPREMIUM1.53
ExtroversionTHRILL1.36
LGBTQ+ IdentityOPEN1.35
Early Adopter MentalityPOWER1.15
Family OrientationCONSERVATISM1.1
Social Media UsageJOY1.06

Worldwide distribution

Worldwide audience distribution share by country for Mountain Dew
CountryShare
United States51.9%
Philippines5.2%
India3.6%

See Mountain Dew audiences in other countries

More Soft drinks audiences in United States

Frequently asked questions

How many fans does Mountain Dew have in United States?

Mountain Dew has an estimated audience of 2,128,791 people in United States, concentrated in California and Texas.

What is the gender split and age of Mountain Dew fans?

37.3% of Mountain Dew fans are female, 62.7% are male, with an average age of 36.1 years.

Which brands do Mountain Dew fans like most?

Mountain Dew fans show strongest brand affinity for Charlie Day (15.34×), Giphy (12.27×), and Canva (5.29×) over the country average.

Where do Mountain Dew fans live in United States?

Mountain Dew fans in United States are most concentrated in California (reach 187,501), Texas (reach 155,626), and Florida (reach 130,308). These three regions account for the largest share of the active audience.

What other brands do Mountain Dew fans also like?

Beyond Mountain Dew itself, the audience over-indexes on Giphy (12.27×), Canva (5.29×), Pepsi (7.98×), and Industry (1.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mountain Dew. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.