Sprite (soft drink) Audience in United States

Sprite (soft drink) logo

Sprite (soft drink) has an estimated audience of 1,680,546 people in United States. 48.6% are female, 51.4% are male, average age 30.8. Top regions: California, Texas, Florida. Top brand affinities: Megamind, Circle K, Friends, Final Destination, The Lovely Bones (film).

The average Sprite (soft drink) fan in United States is 30.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Megamind, Circle K, Friends, with strongest over-indexing on Megamind (19.92× the country average). Demographically, the Sprite (soft drink) audience skews balanced with an average age of 30.8, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Soft drinks

Demographics of Sprite (soft drink) fans

Demographic split for Sprite (soft drink) audience in United States
MetricValue
Female48.6%
Male51.4%
Average age30.8
Estimated audience size1,680,546

Audience persona

The typical Sprite (soft drink) fan in United States is balanced, around 30.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Megamind.

Top regions in United States

Top regions ranked by reach for Sprite (soft drink) in United States
RegionReachAffinity
California204,6451.11×
Texas199,7601.38×
Florida120,0691.06×
New York91,4750.97×
Georgia71,0351.37×
Illinois62,8971.12×
North Carolina59,2161.17×
Pennsylvania53,8000.95×
Ohio51,5901×
Michigan46,4171.06×
Tennessee41,0971.22×
Virginia40,7190.99×
New Jersey38,9020.91×
Arizona38,5191.12×
Indiana35,0201.14×
Washington33,5901×
Maryland32,4541.12×
Alabama32,0501.37×
Missouri31,0191.15×
Louisiana30,4361.4×
Massachusetts29,4580.89×
South Carolina28,0121.11×
Minnesota24,9651.04×
Kentucky23,2611.1×
Wisconsin22,2280.88×
Oklahoma21,2941.14×
Colorado21,1010.8×
Mississippi19,6071.42×
Oregon17,4190.9×
Arkansas16,3741.18×
Nevada16,1871×
Kansas14,8021.12×
Connecticut14,3770.85×
Utah14,2970.95×
Iowa12,8810.93×
Nebraska8,7071.03×
New Mexico7,9950.95×
West Virginia7,4190.95×
Idaho6,6700.79×
Hawaii6,4910.9×
New Hampshire4,8130.73×
Washington, District of Columbia4,4450.88×
Maine4,2960.71×
Rhode Island4,1100.77×
Delaware3,9450.85×
Montana3,5500.76×
Alaska3,1500.88×
South Dakota3,1040.8×
North Dakota3,0000.87×
Vermont1,9690.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sprite (soft drink) audience
BrandAffinityCategory
Megamind19.92×Movies & TV
Circle K8.76×Shopping
Friends3.8×Movies & TV
Final Destination5.18×Movies & TV
The Lovely Bones (film)20.83×Movies & TV
Pizza Hut4.05×Food & Beverages
Sprite Zero113.03×Food & Beverages
Panda Express4.6×Food & Beverages
Cars (film)5.34×Movies & TV
Grown Ups (film)15.91×Movies & TV
Taco Bell3.61×Food & Beverages
South Park (video game)24.8×Games
Fanta27.51×Food & Beverages
Diary of a Wimpy Kid16.78×Literature
Scooby-Doo4.28×Movies & TV
Everybody Hates Chris15.57×Movies & TV
Monsters vs. Aliens19.09×Movies & TV
Tron: Legacy14.22×Movies & TV
IHOP4.47×Food & Beverages
Madea Goes to Jail24.59×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sprite (soft drink) audience
TraitClusterScore
Luxury OrientationPREMIUM2.16
LGBTQ+ IdentityOPEN2.02
Convenience OrientationPREMIUM1.7
IndulgenceJOY1.38
ExtroversionTHRILL1.34
Risk AppetiteTHRILL1.34

Worldwide distribution

Worldwide audience distribution share by country for Sprite (soft drink)
CountryShare
United States19.9%
Brazil8.0%
India5.7%

See Sprite (soft drink) audiences in other countries

More Soft drinks audiences in United States

Frequently asked questions

How many fans does Sprite (soft drink) have in United States?

Sprite (soft drink) has an estimated audience of 1,680,546 people in United States, concentrated in California and Texas.

What is the gender split and age of Sprite (soft drink) fans?

48.6% of Sprite (soft drink) fans are female, 51.4% are male, with an average age of 30.8 years.

Which brands do Sprite (soft drink) fans like most?

Sprite (soft drink) fans show strongest brand affinity for Megamind (19.92×), Circle K (8.76×), and Friends (3.8×) over the country average.

Where do Sprite (soft drink) fans live in United States?

Sprite (soft drink) fans in United States are most concentrated in California (reach 204,645), Texas (reach 199,760), and Florida (reach 120,069). These three regions account for the largest share of the active audience.

What other brands do Sprite (soft drink) fans also like?

Beyond Sprite (soft drink) itself, the audience over-indexes on Circle K (8.76×), Friends (3.8×), Final Destination (5.18×), and The Lovely Bones (film) (20.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sprite (soft drink). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.