Rascasse Audience Intelligence

Sprite (soft drink) Target Market in United States

A data profile of the people who buy, follow and care about Sprite (soft drink) in United States — modelled from more than twelve digital signal sources. Sprite (soft drink) has an estimated audience of 1,713,576 people in United States.

#7among Soft drinks in United States#1652among Brand in United States#969in Food & Beverages

The average Sprite (soft drink) fan in United States is 30.8 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Megamind, Circle K, The Lovely Bones (film), with strongest over-indexing on Megamind (19.92× the country average).

Demographically, the Sprite (soft drink) audience skews balanced with an average age of 30.8, and over-indexes on personality traits such as Healthy Lifestyle, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sprite (soft drink) fan in United States is balanced, around 30.8 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Megamind.

Category: Food & Beverages · Type: Brand · Subtype: Soft drinks

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sprite (soft drink) profile in United States.

Audience size
1.7M
in United States
Gender
48.6%♀
51.4% male
Age
30.8
average years
Country rank
#16062
Brand in United States
Fig. 01

Search interest · 12-month trend

+16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Sprite (soft drink)

48.6% are female, 51.4% are male, average age 30.8.

Fig. 02

Gender split

48.6%
Female
51.4%
Male
Demographic split for Sprite (soft drink) audience in United States
MetricValue
Female48.6%
Male51.4%
Average age30.8
Estimated audience size1,713,576
Fig. 03

Age distribution

Ø 30.8
average years
Age distribution of the Sprite (soft drink) audience in United States
Age bracketShare%
16-1946%
20-2918%
30-3915%
40-4912%
50+8%
Fig. 04

Worldwide distribution

19.9%

of the worldwide Sprite (soft drink) audience comes from United States.

Worldwide audience distribution share by country for Sprite (soft drink)
CountryShare
United States19.9%
Brazil8.0%
India5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sprite (soft drink) audience in United States is strongest.

Fig. 05

Top regions by affinity

Sprite (soft drink) customers by region in United States
#RegionReachAffinity×
01Mississippi~20K1.47×
02Louisiana~30K1.40×
03Texas~200K1.35×
04Georgia~70K1.33×
05Alabama~30K1.33×
06Arkansas~20K1.24×
07Oklahoma~20K1.16×
08Tennessee~40K1.15×
09Missouri~30K1.15×
10North Carolina~60K1.13×
11South Carolina~30K1.13×
12Kansas~10K1.13×
13Indiana~30K1.12×
14Kentucky~20K1.12×
15Nebraska~9K1.09×
16Illinois~60K1.08×
17Maryland~30K1.07×
18Arizona~40K1.05×
19Michigan~50K1.04×
20California~200K1.03×
21Minnesota~20K1.02×
22North Dakota~4K1.02×
23Florida~100K1.00×
24Ohio~50K1.00×
25Utah~20K1.00×
26Virginia~40K0.99×
27Nevada~20K0.98×
28Pennsylvania~50K0.97×
29New Mexico~8K0.97×
30West Virginia~8K0.97×
31Iowa~10K0.96×
32Washington~30K0.94×
33South Dakota~4K0.94×
34New York~90K0.91×
35New Jersey~40K0.91×
36Wisconsin~20K0.91×
37Alaska~3K0.91×
38Hawaii~7K0.90×
39Massachusetts~30K0.89×
40Delaware~4K0.89×
41Oregon~20K0.87×
42Connecticut~10K0.85×
43Idaho~7K0.84×
44Washington, District of Columbia~4K0.83×
45Colorado~20K0.79×
46Rhode Island~4K0.79×
47Montana~4K0.79×
48New Hampshire~5K0.75×
49Maine~4K0.75×
50Vermont~2K0.72×
Fig. 06

Affinity by region

Affinity by region — Sprite (soft drink), United States
0.72×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sprite (soft drink) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sprite (soft drink) audience
#·InterestCategoryAffinity×
01Sprite ZeroFood & Beverages113.03×
02Stride (gum)Food & Beverages50.77×
03Last Day of SchoolMovies & TV38.83×
04FantaFood & Beverages27.51×
05South Park (video game)Games24.80×
06The Lovely Bones (film)Movies & TV20.83×
07MegamindMovies & TV19.92×
08Monsters vs. AliensMovies & TV19.09×
09Diary of a Wimpy KidLiterature16.78×
10Grown Ups (film)Movies & TV15.91×
11Everybody Hates ChrisMovies & TV15.57×
12White ChicksMovies & TV11.82×
13Circle KShopping8.76×
14Scary MovieMovies & TV8.33×
15Cars (film)Movies & TV5.34×
16Panda ExpressFood & Beverages4.60×
17IHOPFood & Beverages4.47×
18Scooby-DooMovies & TV4.28×
19Pizza HutFood & Beverages4.05×
20Taco BellFood & Beverages3.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sprite (soft drink) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sprite (soft drink) audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.78×
PatriotismCONSERVATISM1.73×
Convenience OrientationPREMIUM1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sprite (soft drink) audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.69×
Quality AwarenessPREMIUM0.69×
DIY MentalityTHRILL0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Sprite (soft drink)'s target market in United States?

Sprite (soft drink)'s target market in United States covers an estimated 1,713,576 people, concentrated in Texas and California.

02

What is the gender split and age of Sprite (soft drink) customers?

48.6% of the Sprite (soft drink) audience are female, 51.4% are male, with an average age of 30.8 years.

03

Which brands do Sprite (soft drink) fans like most?

Sprite (soft drink) fans show strongest brand affinity for Megamind (19.92×), Circle K (8.76×), and The Lovely Bones (film) (20.83×) over the country average.

04

Where do Sprite (soft drink) fans live in United States?

Sprite (soft drink) fans in United States are most concentrated in Texas (reach ~200K), California (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Sprite (soft drink) fans also like?

Beyond Sprite (soft drink) itself, the audience over-indexes on Circle K (8.76×), The Lovely Bones (film) (20.83×), Sprite Zero (113.03×), and Pizza Hut (4.05×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soft drinks audiences in United States

See Sprite (soft drink) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sprite (soft drink). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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