Fanta Audience in United States

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Fanta has an estimated audience of 962,683 people in United States. 46.3% are female, 53.7% are male, average age 31.1. Top regions: California, Texas, Florida. Top brand affinities: Rawlings Sporting Goods, Restaurant Depot, Ash (band), Sprite (soft drink), Torchy's Tacos.

The average Fanta fan in United States is 31.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Rawlings Sporting Goods, Restaurant Depot, Ash (band), with strongest over-indexing on Rawlings Sporting Goods (58.54× the country average). Demographically, the Fanta audience skews balanced with an average age of 31.1, and over-indexes on personality traits such as LGBTQ+ Identity, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Soft drinks

Demographics of Fanta fans

Demographic split for Fanta audience in United States
MetricValue
Female46.3%
Male53.7%
Average age31.1
Estimated audience size962,683

Audience persona

The typical Fanta fan in United States is balanced, around 31.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Rawlings Sporting Goods.

Top regions in United States

Top regions ranked by reach for Fanta in United States
RegionReachAffinity
California124,3551.17×
Texas104,5401.26×
Florida70,9271.09×
New York63,3421.18×
Georgia37,7971.27×
Illinois36,5481.14×
Pennsylvania32,6071.01×
Ohio30,7391.04×
North Carolina30,0021.04×
New Jersey27,0391.1×
Michigan25,6431.02×
Virginia25,3621.08×
Washington22,4581.16×
Massachusetts19,9391.05×
Tennessee19,7061.02×
Indiana18,5811.06×
Arizona18,3080.93×
Maryland17,9451.08×
Minnesota16,3781.19×
Missouri15,3910.99×
Kentucky14,9051.23×
South Carolina14,4070.99×
Louisiana14,2021.14×
Colorado14,1690.93×
Alabama13,9841.04×
Wisconsin13,0590.9×
Oregon10,9861×
Oklahoma10,5820.99×
Connecticut10,1541.05×
Nevada9,6991.04×
Utah8,6351×
Iowa7,7790.98×
Kansas7,7121.02×
Mississippi7,6340.96×
Arkansas7,6030.96×
Nebraska5,1821.07×
New Mexico4,5910.95×
Idaho3,8920.81×
West Virginia3,6730.82×
Hawaii3,3290.8×
New Hampshire3,2080.85×
Maine3,1760.92×
Washington, District of Columbia3,1291.08×
Rhode Island3,0020.98×
Delaware2,4310.92×
Montana2,0600.77×
South Dakota1,8780.84×
North Dakota1,7620.89×
Alaska1,7220.84×
Vermont1,2410.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fanta audience
BrandAffinityCategory
Rawlings Sporting Goods58.54×
Restaurant Depot14.59×Food & Beverages
Ash (band)31.32×Music & Radio
Sprite (soft drink)25.83×Food & Beverages
Torchy's Tacos16.95×Food & Beverages
Thorntons26.26×Food & Beverages
McCoy's (crisp)28.56×Food & Beverages
Surf (detergent)16.22×Home & Garden
San Miguel Brewery49.53×Food & Beverages
EvoShield38.88×Sports
Honda Ridgeline21.16×Cars & Mobility
J.McLaughlin24.61×Shopping
Flash Gordon (film)33.34×Movies & TV
Dasani42.68×Food & Beverages
Pepsi Max40.65×Food & Beverages
Mountain Dew15.51×Food & Beverages
Cornershop64.64×Music & Radio
Circle K4.82×Shopping
Pizza Hut2.67×Food & Beverages
Little Caesars3.33×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fanta audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.42
Convenience OrientationPREMIUM1.79
IndulgenceJOY1.62
Family OrientationCONSERVATISM1.56
Urban LifestyleOPEN1.29
Career OrientationPOWER1.2

Worldwide distribution

Worldwide audience distribution share by country for Fanta
CountryShare
Brazil13.6%
United States12.8%
Germany6.5%

See Fanta audiences in other countries

More Soft drinks audiences in United States

Frequently asked questions

How many fans does Fanta have in United States?

Fanta has an estimated audience of 962,683 people in United States, concentrated in California and Texas.

What is the gender split and age of Fanta fans?

46.3% of Fanta fans are female, 53.7% are male, with an average age of 31.1 years.

Which brands do Fanta fans like most?

Fanta fans show strongest brand affinity for Rawlings Sporting Goods (58.54×), Restaurant Depot (14.59×), and Ash (band) (31.32×) over the country average.

Where do Fanta fans live in United States?

Fanta fans in United States are most concentrated in California (reach 124,355), Texas (reach 104,540), and Florida (reach 70,927). These three regions account for the largest share of the active audience.

What other brands do Fanta fans also like?

Beyond Fanta itself, the audience over-indexes on Restaurant Depot (14.59×), Ash (band) (31.32×), Sprite (soft drink) (25.83×), and Torchy's Tacos (16.95×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fanta. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.