Pepsi Max Audience in United States

Pepsi Max logo

Pepsi Max has an estimated audience of 322,415 people in United States. 46.9% are female, 53.1% are male, average age 35.7. Top regions: California, Texas, Florida. Top brand affinities: Wawa Inc., Sheetz, QuikTrip, shawshank redemption, Circle K.

The average Pepsi Max fan in United States is 35.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Wawa Inc., Sheetz, QuikTrip, with strongest over-indexing on Wawa Inc. (25.02× the country average). Demographically, the Pepsi Max audience skews balanced with an average age of 35.7, and over-indexes on personality traits such as LGBTQ+ Identity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Soft drinks

Demographics of Pepsi Max fans

Demographic split for Pepsi Max audience in United States
MetricValue
Female46.9%
Male53.1%
Average age35.7
Estimated audience size322,415

Audience persona

The typical Pepsi Max fan in United States is balanced, around 35.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Wawa Inc..

Top regions in United States

Top regions ranked by reach for Pepsi Max in United States
RegionReachAffinity
California35,0280.99×
Texas24,6230.89×
Florida19,6850.9×
New York19,0441.06×
Illinois12,3451.15×
Pennsylvania12,0541.11×
Ohio11,8561.19×
North Carolina11,6931.21×
Michigan9,9751.18×
Georgia8,9130.9×
New Jersey8,7381.07×
Virginia8,6641.1×
Indiana7,3301.24×
Tennessee7,0651.09×
Washington6,9791.08×
Massachusetts6,7811.07×
Arizona6,2540.95×
Missouri5,7591.11×
Kentucky5,3931.33×
Maryland5,3770.97×
Wisconsin5,1501.06×
Colorado4,9390.97×
South Carolina4,8741×
Minnesota4,7201.02×
Alabama4,3470.97×
Oregon3,8831.05×
Oklahoma3,7631.05×
Utah3,3511.16×
Nevada3,2721.05×
Louisiana3,1050.75×
Connecticut2,9350.91×
Iowa2,8421.07×
Kansas2,6011.02×
Arkansas2,4050.91×
West Virginia1,9671.31×
Mississippi1,8140.68×
Nebraska1,5510.96×
Hawaii1,4001.01×
Idaho1,3410.83×
Maine1,3151.14×
Washington, District of Columbia1,2881.33×
New Mexico1,2380.77×
New Hampshire1,2340.97×
Delaware8280.93×
Rhode Island8180.8×
Montana7580.85×
North Dakota6170.93×
Alaska6020.87×
South Dakota5570.75×
Vermont3500.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pepsi Max audience
BrandAffinityCategory
Wawa Inc.25.02×Shopping
Sheetz37.02×Cars & Mobility
QuikTrip30.85×Shopping
shawshank redemption61.71×Movies & TV
Circle K19.48×Shopping
Pepsi ONE280.84×Technology & Electronics
Made in Canada91.74×Business & Career
Oasis (drink)41.14×Food & Beverages
FC Shakhtar Donetsk96.8×Sports
Propel Fitness Water53.36×Food & Beverages
Sprite (soft drink)32.36×Food & Beverages
Panda Express6.28×Food & Beverages
Tombstone (pizza)24.32×Food & Beverages
Reebok Pump92.82×Fashion & Accessoires
Fanta34.41×Food & Beverages
Powerade37.36×Food & Beverages
Dr Pepper17.82×Food & Beverages
Streetball38.69×Sports
DJ Jazzy Jeff & The Fresh Prince119.46×Music & Radio
Sports drink15.78×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pepsi Max audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.32
Quality AwarenessPREMIUM2.87
Luxury OrientationPREMIUM2.87
Convenience OrientationPREMIUM2.56
Early Adopter MentalityPOWER2.25
Family OrientationCONSERVATISM2.25

Worldwide distribution

Worldwide audience distribution share by country for Pepsi Max
CountryShare
United States17.7%
United Kingdom16.6%
Australia7.2%

See Pepsi Max audiences in other countries

More Soft drinks audiences in United States

Frequently asked questions

How many fans does Pepsi Max have in United States?

Pepsi Max has an estimated audience of 322,415 people in United States, concentrated in California and Texas.

What is the gender split and age of Pepsi Max fans?

46.9% of Pepsi Max fans are female, 53.1% are male, with an average age of 35.7 years.

Which brands do Pepsi Max fans like most?

Pepsi Max fans show strongest brand affinity for Wawa Inc. (25.02×), Sheetz (37.02×), and QuikTrip (30.85×) over the country average.

Where do Pepsi Max fans live in United States?

Pepsi Max fans in United States are most concentrated in California (reach 35,028), Texas (reach 24,623), and Florida (reach 19,685). These three regions account for the largest share of the active audience.

What other brands do Pepsi Max fans also like?

Beyond Pepsi Max itself, the audience over-indexes on Sheetz (37.02×), QuikTrip (30.85×), shawshank redemption (61.71×), and Circle K (19.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pepsi Max. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.