Rascasse Audience Intelligence

Pepsi Max Target Market in United States

A data profile of the people who buy, follow and care about Pepsi Max in United States — modelled from more than twelve digital signal sources. Pepsi Max has an estimated audience of 326,379 people in United States.

#22among Soft drinks in United States#4786among Brand in United States#2400in Food & Beverages

The average Pepsi Max fan in United States is 35.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Wawa Inc., QuikTrip, Sheetz, with strongest over-indexing on Wawa Inc. (25.02× the country average).

Demographically, the Pepsi Max audience skews balanced with an average age of 35.7, and over-indexes on personality traits such as Healthy Lifestyle, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pepsi Max fan in United States is balanced, around 35.7 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Wawa Inc..

Category: Food & Beverages · Type: Brand · Subtype: Soft drinks

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pepsi Max profile in United States.

Audience size
326K
in United States
Gender
46.9%♀
53.1% male
Age
35.7
average years
Country rank
#46269
Brand in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Pepsi Max

46.9% are female, 53.1% are male, average age 35.7.

Fig. 02

Gender split

46.9%
Female
53.1%
Male
Demographic split for Pepsi Max audience in United States
MetricValue
Female46.9%
Male53.1%
Average age35.7
Estimated audience size326,379
Fig. 03

Age distribution

Ø 35.7
average years
Age distribution of the Pepsi Max audience in United States
Age bracketShare%
16-1929%
20-2921%
30-3918%
40-4918%
50+14%
Fig. 04

Worldwide distribution

17.6%

of the worldwide Pepsi Max audience comes from United States.

Worldwide audience distribution share by country for Pepsi Max
CountryShare
United States17.6%
United Kingdom16.3%
Australia7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pepsi Max audience in United States is strongest.

Fig. 05

Top regions by affinity

Pepsi Max customers by region in United States
#RegionReachAffinity×
01West Virginia~2K1.28×
02Kentucky~5K1.27×
03Indiana~7K1.20×
04Ohio~10K1.17×
05Michigan~10K1.16×
06Utah~3K1.14×
07North Carolina~10K1.13×
08Illinois~10K1.11×
09Missouri~6K1.11×
10Pennsylvania~10K1.10×
11Oklahoma~4K1.10×
12Oregon~4K1.08×
13Washington, District of Columbia~1K1.08×
14Maine~1K1.07×
15Washington~7K1.06×
16Tennessee~7K1.06×
17Iowa~3K1.06×
18Kansas~3K1.05×
19Virginia~8K1.04×
20Wisconsin~5K1.03×
21Nebraska~2K1.03×
22Alaska<1K1.02×
23New Hampshire~1K1.00×
24North Dakota<1K1.00×
25New York~20K0.99×
26Massachusetts~6K0.99×
27Minnesota~5K0.99×
28Nevada~3K0.99×
29Hawaii~1K0.99×
30New Jersey~8K0.98×
31Alabama~4K0.98×
32South Carolina~5K0.97×
33Idaho~2K0.97×
34Delaware<1K0.96×
35Arizona~6K0.95×
36Maryland~5K0.95×
37Arkansas~3K0.95×
38South Dakota<1K0.95×
39Connecticut~3K0.94×
40Montana<1K0.94×
41California~30K0.93×
42Vermont<1K0.92×
43Colorado~5K0.91×
44Rhode Island<1K0.91×
45Florida~20K0.89×
46Georgia~9K0.88×
47New Mexico~1K0.88×
48Texas~20K0.85×
49Mississippi~2K0.85×
50Louisiana~3K0.79×
Fig. 06

Affinity by region

Affinity by region — Pepsi Max, United States
0.79×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pepsi Max audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pepsi Max audience
#·InterestCategoryAffinity×
01Pepsi ONETechnology & Electronics280.84×
02DJ Jazzy Jeff & The Fresh PrinceMusic & Radio119.46×
03FC Shakhtar DonetskSports96.80×
04Reebok PumpFashion & Accessoires92.82×
05Made in CanadaBusiness & Career91.74×
06shawshank redemptionMovies & TV61.71×
07Propel Fitness WaterFood & Beverages53.36×
08Oasis (drink)Food & Beverages41.14×
09StreetballSports38.69×
10PoweradeFood & Beverages37.36×
11SheetzCars & Mobility37.02×
12FantaFood & Beverages34.41×
13Sprite (soft drink)Food & Beverages32.36×
14QuikTripShopping30.85×
15Wawa Inc.Shopping25.02×
16Tombstone (pizza)Food & Beverages24.32×
17Circle KShopping19.48×
18Mountain DewFood & Beverages18.42×
19Dr PepperFood & Beverages17.82×
20Panda ExpressFood & Beverages6.28×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pepsi Max audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pepsi Max audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE4.58×
Convenience OrientationPREMIUM1.77×
Urban LifestyleOPEN1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pepsi Max audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.89×
TraditionCONSERVATISM0.93×
Quality AwarenessPREMIUM0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Pepsi Max's target market in United States?

Pepsi Max's target market in United States covers an estimated 326,379 people, concentrated in California and Texas.

02

What is the gender split and age of Pepsi Max customers?

46.9% of the Pepsi Max audience are female, 53.1% are male, with an average age of 35.7 years.

03

Which brands do Pepsi Max fans like most?

Pepsi Max fans show strongest brand affinity for Wawa Inc. (25.02×), QuikTrip (30.85×), and Sheetz (37.02×) over the country average.

04

Where do Pepsi Max fans live in United States?

Pepsi Max fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Pepsi Max fans also like?

Beyond Pepsi Max itself, the audience over-indexes on QuikTrip (30.85×), Sheetz (37.02×), shawshank redemption (61.71×), and Circle K (19.48×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soft drinks audiences in United States

See Pepsi Max audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pepsi Max. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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